Top 10 ROI Metrics Every Business Should Track

Customer Acquisition Cost (CAC)

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Customer Lifetime Value (CLV)

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Conversion Rate

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Return on Advertising Spend (ROAS)

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Net Promoter Score (NPS)

[{"selector":"#anim-78eabe69-46c6-4498-9be0-037402a351df","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4b0e3556-4f51-4c83-80c7-e2bc5683ea9c","keyframes":{"transform":["translate3d(-180.00001%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2b16a757-8d64-41eb-9223-faf156a2373c","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9cce2122-8e7b-444e-874a-b338054ca87e","keyframes":{"transform":["translate3d(-115.09434%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-98a9a41e-7398-4cfa-a8fb-e71702dfeaa7","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7dc21a88-0f7f-40e5-b489-eab16f2c39e0","keyframes":{"transform":["translate3d(-116.16162%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-21d4794d-609b-4ae2-9d78-344c9bca9a7e","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0290d278-80d2-4700-8492-1246934f7ccb","keyframes":{"transform":["translate3d(-115.09434%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Measures customer loyalty and likelihood to refer, used for customer satisfaction evaluation.

Employee Turnover Rate

[{"selector":"#anim-bcedf3a2-836d-4eca-8364-1d49c3ff5737","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-097b08f8-1f6c-4f1e-8ad8-d7945fbe0a30","keyframes":{"transform":["translate3d(-180.00001%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d1364f3a-7c21-4c9d-b3c7-a3c8c99f5984","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-deab3140-232b-4590-9814-b48ecfa83095","keyframes":{"transform":["translate3d(-115.09434%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7e5d705f-78e7-48bb-8007-868fec22009d","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f7f592b7-fb55-4b94-b05a-8baa3d8f014d","keyframes":{"transform":["translate3d(-116.16162%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cf2787ef-c280-47c3-ae6b-b3fac24426b9","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b41ed792-f8da-456f-a2a2-7e9dd18e046b","keyframes":{"transform":["translate3d(-115.09434%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Measures percentage of employees who leave a company, used for retention strategies.

Cost per Lead (CPL)

[{"selector":"#anim-0b13ca3b-3921-489c-a4ea-98c9a1bda276","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0415bb81-e973-413f-b395-9dbbd28cfc50","keyframes":{"transform":["translate3d(-180.00001%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3e6eaa9f-a723-47a1-8e63-26248a1eaa2a","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-464a120b-1cbb-43b8-8422-91a5931632b8","keyframes":{"transform":["translate3d(-115.09434%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-653095fe-4ea7-453a-b72c-0c61da7b016b","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-671c7cca-c77b-4640-9f04-e120be92e897","keyframes":{"transform":["translate3d(-116.16162%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d4126dd7-8e7f-4e95-91d3-4883b1c105ab","keyframes":{"opacity":[0,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3c71f47e-f86e-4c58-9680-a163fdab1954","keyframes":{"transform":["translate3d(-115.09434%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Measures cost of generating a lead, used for lead generation strategies.

Revenue Growth Rate

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Gross Profit Margin

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Website Traffic

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