Top 5 Marketing Automation Features for Effective Lead Scoring

Behavioral tracking 

Monitor user behavior to gauge their level of interest.

1

Demographic tracking 

Collect user data such as job title, location, and company size.

2

Lead scoring rules 

Create criteria to score leads based on their behavior and demographics.

3

Customized lead scoring 

Develop unique lead scoring models based on your business goals.

4

Integration with CRM 

Connect your marketing automation platform with your CRM for streamlined lead management.

5

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