Google will prioritize websites that provide the best user experience, including fast loading times and mobile-friendliness.
Google will continue to integrate AI into its algorithms, making it crucial to create content that satisfies both user intent and AI requirements.
With the increasing popularity of voice search, optimizing for voice search will be a key trend in 2023.
Video content is becoming more popular, and optimizing video content for search engines will be essential for SEO success.
Expertise, Authority, and Trustworthiness will continue to be important factors in search engine rankings, requiring websites to focus on credibility and transparency.