Founder & CEO, Netmaxin Group
TheCconnects: Ritesh, it’s a pleasure to host you. Your entrepreneurial journey is closely watched, especially because Netmaxin has grown rapidly from a young startup into a platform serving over a million users worldwide. Before we dive into products and scale, could you take our readers through your personal and professional journey and how you arrived at where you are today?
Ritesh Penta:
My journey has been driven by one simple curiosity-how can technology make everyday life easier? I didn’t begin with a grand vision of building a large tech group. I began by observing small but persistent problems people faced online: fragmented tools, complicated platforms, and digital experiences that felt more stressful than helpful.
In 2021, I decided to act on that curiosity and founded Netmaxin Group in Visakhapatnam. The idea was to bring multiple digital services-information, tools, discovery, and business solutions-into a single, accessible ecosystem. Over time, that ecosystem evolved organically, guided by user behavior and real needs rather than assumptions.
Today, Netmaxin serves more than 1M+ users with hundreds of millions of page views, and we continue to expand with a strong focus on usability, scale, and impact.
TheCconnects: You’ve built platforms that cater to both consumers and businesses. Who or what influenced your thinking most in shaping this approach?
Ritesh Penta:
The biggest influence has been users themselves. Early feedback-both positive and critical-taught me that people don’t want complexity; they want clarity. Beyond that, I’ve been inspired by founders who built ecosystems rather than single products. They taught me that sustainable companies grow when every product adds value to the larger vision.
I’ve also learned a lot from failure-features that didn’t work, ideas that sounded good on paper but failed in reality. Those moments sharpened my decision-making far more than success ever could.
TheCconnects: Netmaxin’s growth looks impressive from the outside. What were some of the biggest challenges you faced behind the scenes?
Ritesh Penta:
One major challenge was scale without losing quality. When user numbers grow quickly, even small inefficiencies get amplified. We had to constantly optimize performance, content quality, and infrastructure.
Another challenge was focus. When opportunities start coming from multiple directions-news, tools, travel planning, marketing solutions-it’s easy to lose your core identity. I had to learn when to say “no” and when to double down. That clarity helped us build products like RestoSathi, which directly addressed a specific business pain point rather than trying to be everything at once.
TheCconnects: How did you personally navigate those pressure points as a founder?
Ritesh Penta:
By staying close to the product. I still spend time reviewing user journeys, testing features, and understanding analytics. That keeps decision-making grounded. I also learned the importance of building a team that challenges you. Growth isn’t about having all the answers-it’s about asking better questions.
TheCconnects: Looking back, what are the most important lessons your entrepreneurial journey has taught you so far?
Ritesh Penta:
First, simplicity wins. If a user needs a tutorial to understand your product, you’ve already lost them.
Second, data should guide creativity-not replace it. Analytics tell you what is happening; intuition helps you understand why.
Third, consistency compounds. Showing up every day, improving incrementally, and staying patient has played a bigger role in Netmaxin’s growth than any single breakthrough moment.
TheCconnects: From your perspective, what is the biggest challenge brands face in today’s digital-first world?
Ritesh Penta:
The biggest challenge is attention fatigue. Users are overwhelmed with content, ads, and platforms competing for their time. Brands often try to shout louder instead of communicating smarter.
The real challenge is relevance. If your digital presence doesn’t solve a problem or add value, users will move on instantly. Trust is fragile online, and rebuilding it is far harder than earning it the first time.
TheCconnects: How do Netmaxin’s platforms and services address these challenges differently?
Ritesh Penta:
We focus on building integrated solutions rather than isolated tools. Whether it’s digital marketing, SEO, CRM systems, content platforms, or business applications, everything is designed to work together.
For businesses, we offer end-to-end digital growth solutions-from web and app development to automation and marketing-so they don’t have to juggle multiple vendors. For users, our platforms simplify access to news, travel planning, tools, and discovery in one place.
With RestoSathi, for example, we solved a very real problem for restaurant owners-complex POS systems that slowed operations instead of improving them. The result was a product that’s intuitive, efficient, and actually used by staff on the ground.
TheCconnects: You’re also associated with Elyqra Muse. How does that fit into your broader vision?
Ritesh Penta:
Elyqra Muse represents the creative and experimental side of my journey. It’s about exploring new ideas, design philosophies, and emerging technologies without the constraints of scale. Both Netmaxin and Elyqra Muse feed into each other-one provides structure, the other inspiration.
TheCconnects: When you step away from work, how do you recharge?
Ritesh Penta:
I enjoy exploring ideas outside tech-travel, culture, and community initiatives. I also spend time thinking about social impact through the Netmaxin Foundation. Giving back keeps you grounded and reminds you that technology should ultimately serve people, not the other way around.
TheCconnects: Finally, what advice would you give to young entrepreneurs entering the tech and digital space today?
Ritesh Penta:
Start with a real problem, not a trend. Trends change quickly; problems don’t.
Be patient with growth. Sustainable companies are built brick by brick, not overnight.
And most importantly, stay close to your users. If you listen carefully, they will tell you exactly what to build next.
TheCconnects Ritesh Penta’s journey reflects a new generation of Indian entrepreneurship-rooted in practicality, driven by curiosity, and scaled through thoughtful innovation. With Netmaxin Group, he continues to prove that meaningful digital ecosystems are built not by chasing hype, but by consistently delivering value.
