Deepali Khushaldasani – Co Founder of Sainath Agencies Exclusive Interview

TheCconnects: Can you tell our readers a little about your professional journey and how you came to your current role/position?

Deepali Kushaldasani: I started my career in Hyderabad as a computer graduate. Initially, I worked at a multimedia institute and later moved to Citibank. After getting married, I joined my husband’s business, Sainath Agencies, where I am now a Co-Founder. My journey has been about leveraging my skills and adapting to new roles, which led me to become an entrepreneur and an active member of WEAI, an NGO supporting women entrepreneurs.

TheCconnects: Who has influenced you the most in life and why?

Deepali Kushaldasani: My husband has been a significant influence in my life. His entrepreneurial spirit and dedication to our business have inspired me to take on challenges and grow both personally and professionally. His support has been instrumental in my journey with Sainath Agencies and in my community involvement through WEAI.

TheCconnects: What are the biggest challenges you have faced in your life and how did you overcome them?

Deepali Kushaldasani: One of the biggest challenges has been balancing multiple roles—managing our business, supporting community initiatives, and handling family responsibilities. I overcame these challenges by staying organized, seeking support from my team and family, and remaining focused on my goals. The dedication to meeting customer demands despite logistical issues like transport and worker shortages has also been a motivating factor.

TheCconnects: What lessons have you learned from your professional career?

Deepali Kushaldasani: I’ve learned the importance of perseverance, adaptability, and continuous learning. Building a business requires dedication and the ability to pivot when necessary. Supporting others, whether through business or community efforts, not only helps them but also enriches your own experience and growth.

TheCconnects: What do you see as the biggest challenge for brands in the digital space?

Deepali Kushaldasani: The biggest challenge for brands in the digital space is standing out in a crowded market. With so many options available, it’s crucial for brands to find unique selling propositions and maintain genuine engagement with their audience. Consistency and authenticity are key to building a loyal customer base online.

TheCconnects: How can your product/solution help to resolve the pain points of your customers?

Deepali Kushaldasani: Our products at Sainath Agencies, including bedsheets, towels, and nightwear, are tailored to meet high-quality standards at competitive prices. By offering a diverse product line and focusing on quality and affordability, we address our customers’ needs for reliable and cost-effective products. Our charitable initiatives also enhance our commitment to social responsibility, further building customer trust.

TheCconnects: What do you do in your free time?

Deepali Kushaldasani: In my free time, I enjoy dancing, arts and crafts, and organizing events. I also engage in creative hobbies like making resin keys, bookmarks, coasters, and scented candles. These activities help me relax and bring balance to my busy professional life.

TheCconnects: Do you have any advice for those who want to be an entrepreneur/C-suite executive?

Deepali Kushaldasani: My advice is to persevere and stay committed to your goals. Remember why you started when you face challenges. Building a successful career requires dedication, hard work, and the willingness to adapt and learn continuously. Additionally, making a positive impact through your work and community involvement can be incredibly fulfilling and drive long-term success.

Connect with Deepali Khushaldasani on LinkedIn here

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