Dr. Srinivasan Vaidyanathan on the Strategic Transformation of Tigma 2.0
In this insightful interview, we connect with Dr. Srinivasan Vaidyanathan, (Dr. Sri) the CEO of Tigma Technologies, to discuss the strategic repositioning of the company through the launch of Tigma 2.0. Originally founded by Mr. Thiru Rengasamy, Tigma identified a lucrative niche in the global market for specialized Business Intelligence (BI) and Data Warehousing (DW) services. Under the innovative leadership of Dr. Sri, Tigma has blossomed into a frontrunner in the tech industry.
Dr. Sri highlights the core areas of Tigma 2.0’s strategic overhaul, which includes increasing the sales muscle, expanding the bench size, and enhancing the partner ecosystem. He points out the strategic shift towards hosting frequent webinars and crafting insightful posts, fostering a solution-driven approach that aligns with client needs. This shift not only broadens Tigma’s market reach but also reinforces its commitment to delivering top-tier, efficient, and data-driven solutions that enhance client success and maximize return on investment.
TheCconnects: What were the primary motivations for launching Tigma 2.0, and what key objectives are you aiming to achieve through this transformation?
Dr. Srinivasan Vaidyanathan: The launch of Tigma 2.0 is a strategic move to keep pace with rapid technological advancements and seize new market opportunities. Our goals are ambitious and multi-dimensional. We are enhancing our technological infrastructure, extending beyond our proficiency in Business Intelligence (BI) to include areas like Data Visualization, Data Integration, Data Management, and Analytics. This expansion includes not only BI but also ventures into Digital Transformation, legacy modernization, Custom/Mobile App development and Testing.
Additionally, Tigma 2.0 focuses on broadening our market presence. We are extending our reach both geographically and across various industry sectors, enhancing our adaptability and business versatility.
Another critical aspect of this initiative is revitalizing our organizational culture to foster innovation and agility, creating a workplace that’s responsive and forward-thinking.
Our recent membership in NASSCOM underscores our commitment to aligning with industry standards and expands our networking and growth opportunities, integrating us further into the global tech community.
As we progress with Tigma 2.0, we’re also laying the groundwork for future advancements, already setting our sights on the possibilities of Tigma 3.0. This forward-looking approach ensures that we stay at the forefront of technological innovation and market leadership.
TheCconnects: How will your clients directly benefit from the innovations and strategic changes under Tigma 2.0?
Dr. Srinivasan Vaidyanathan: With the rollout of Tigma 2.0, our clients will directly benefit from several innovative enhancements and strategic changes. Firstly, the broadening of our technological capabilities allows for a richer suite of services. We’re introducing advanced Data Visualization tools and integrating deeper Data Management solutions that enable more effective handling and interpretation of large data sets. This facilitates more insightful analytics, empowering our clients with clearer decision-making pathways.
Additionally, our expansion into new technological domains such as Cloud Computing and application development means clients can enjoy seamless, scalable, and flexible infrastructure solutions that support their growth and adaptability in a dynamic market environment.
Beyond merely enhancing technology, Tigma 2.0 emphasizes organizational agility and innovation, dramatically reducing response times and tailoring services to the specific needs of our clients. Upon onboarding, clients are immediately assigned a dedicated account manager. This key point of contact ensures clear and continuous communication, facilitating a transparent partnership.
We actively track project progress and swiftly address any emerging challenges, greatly improving client satisfaction and ensuring successful outcomes. These proactive strategies are integral to Tigma 2.0, not only keeping our clients competitive but also establishing them as industry leaders, well-prepared to leverage the latest advancements and seize new opportunities.
TheCconnects: What have been some of the major challenges in the transformation process, and how have these been addressed?
Dr. Srinivasan Vaidyanathan: Integrating cutting-edge technologies into our frameworks presented significant challenges during the Tigma 2.0 transformation. To address these, we launched comprehensive training programs to upskill our staff, enhancing our technical capabilities and boosting team confidence for complex projects. We also revised our project management methodologies to better accommodate the swift pace of technological development, ensuring alignment with our strategic goals.
Furthermore, we strengthened internal communications to ensure all team members were informed and aligned with our objectives, facilitating a smoother transition and stronger team dynamics essential for Tigma 2.0’s success. Additionally, we introduced new HR policies and HR MS tools to improve workplace flexibility, career development, and employee well-being, helping our team stay resilient and adaptive during these changes.
TheCconnects: On what basis does Tigma select new markets for expansion, and what attributes make these markets appealing for your growth strategy?
Dr. Srinivasan Vaidyanathan: Tigma strategically selects new markets for expansion by focusing on regions that offer economic stability, high potential for technology adoption, and supportive regulatory frameworks. These criteria are critical because they ensure that the markets we enter are not only stable and conducive to business but also ready and eager to integrate advanced technological solutions. This alignment maximizes the effectiveness of our resources and enhances our ability to make a significant impact, ensuring that our growth is both sustainable and strategically sound.
TheCconnects: What strategic initiatives are central to Tigma 3.0, particularly in targeting high-value accounts?
Dr. Srinivasan Vaidyanathan: As we transition from Tigma 2.0 to Tigma 3.0, we’re focusing on entering new market ripe for our advanced BI and ETL solutions and integrating AI and machine learning to enhance our services. We’re scaling our cloud computing capabilities to support this technological expansion. Alongside, we’re strategically increasing our workforce, particularly in emerging tech fields, to support our growing operations and client engagements. We’re also deepening our client relationships through collaborative, strategic partnerships and fostering a culture of continuous innovation. Additionally, we are further establishing a backbone for internal functions and systems maturity to ensure seamless operations and robust support for our initiatives. This holistic approach positions Tigma as a leader in driving technological advancements and market expansion.
Connect with Dr. Srinivasan Vaidyanathan on LinkedIn here
