1) Accenture
Founders / origins: Originated from Arthur Andersen’s consulting practice; reorganized as Accenture in 1989.
Founded year: 1989 (as Accenture; roots earlier).
Headquarters: Dublin, Ireland (global HQ operations).
Product categories: Salesforce services, Microsoft Dynamics 365, SAP C/4HANA, customer data platforms, CX/omnichannel, AI & automation.
Description (≈100 words):
Accenture is a dominant global systems integrator that blends management consulting, industry knowledge, and deep CRM engineering. Its CRM practice emphasizes end-to-end digital transformation: strategy, data platform modernization, CX design, and agentic/AI-enabled customer engagement. Accenture’s scale gives it strong multi-cloud delivery capacity and industry accelerators (healthcare, financial services, retail). For enterprises seeking coordinated global rollouts, Accenture is often chosen for program governance, legacy system consolidation, and complex integrations that require cross-domain teams (data, security, supply chain). Accenture is a frequent leader in Salesforce and partner ecosystems.
Key features:
- Global delivery network with local industry pods
- End-to-end CRM transformation (strategy → run)
- Extensive Salesforce & Microsoft alliance investments
- Prebuilt industry accelerators & templates
- Large talent pool and training/certification programs
- Strong focus on AI/automation for service & sales (Agent/GenAI)
- Proven governance for multi-country rollouts
2) Deloitte (Deloitte Digital)
Founders / origins: Origins in William Welch Deloitte’s 19th century practice; modern consulting grown via acquisitions.
Founded year: Deloitte (1845 origins); Deloitte Digital formed later as digital consultancy arm.
Headquarters: New York, USA (Deloitte global HQ functions).
Product categories: CRM strategy, Salesforce, Microsoft Dynamics, MuleSoft, data & analytics, CX design, managed services.
Description (≈100 words):
Deloitte combines strategy, technology, and deep industry consulting to build CRM transformations that tie customer data to enterprise strategy. Deloitte’s CRM work focuses on measurable ROI – connecting CX redesign, revenue operations, and data governance. Their strength is industry specificity: regulated vertical services, healthcare) where compliance and data lineage matter. Deloitte routinely brings custom analytics, Mulesoft/API integration, and Agent/AI accelerators to CRM engagements, often co-developed with platform vendors. This makes them attractive for enterprises needing both strategic change management and complex technical delivery.
Key features:
- Industry-first playbooks and outcome KPIs
- Strong partner alliances (Salesforce, Microsoft, SAP)
- Integration & middleware expertise (MuleSoft, APIs)
- CX design + change management capability
- Advanced analytics & data governance services
- Managed services / long-term support options
3) Capgemini
Founders / origins: Founded by Serge Kampf (Capgemini origins).
Founded year: 1967.
Headquarters: Paris, France.
Product categories: Salesforce, Dynamics 365, SAP C/4HANA, customer data platforms, CX engineering, systems integration.
Description (≈100 words):
Capgemini is a global IT services and consulting firm with a strong CRM practice focusing on customer-centric engineering and cloud adoption. The company emphasizes pragmatic CX modernization – moving clients from siloed touchpoints to unified Customer 360 ecosystems. Capgemini invests in co-innovation (industry accelerators) and increasingly positions GenAI and agentic agents into customer service solutions. Their delivery model mixes global delivery centers with local industry teams, making them competitive for large rollouts across EMEA and APAC.
Key features:
- Industry accelerators & packaged offerings
- Global delivery plus regional industry teams
- Focus on AI agents / next-gen CX (Agentforce integrations)
- Strong Salesforce & Microsoft partnerships
- Robust testing, security and compliance practices
4) IBM / Bluewolf (IBM iX & Bluewolf)
Founders / origins: Bluewolf founded as a specialized Salesforce consultancy; acquired by IBM in 2016 and folded into IBM iX/Cloud & Cognitive practice.
Founded year: Bluewolf (2000s); IBM originally 1911 (as Computing-Tabulating-Recording Co.). Bluewolf acquisition 2016.
Headquarters: Armonk, New York (IBM). Bluewolf operates as IBM’s Salesforce specialist.
Product categories: Salesforce implementations, CX design, cloud integration, AI & automation, consulting.
Description (≈100 words):
IBM’s CRM capability combines Bluewolf’s Salesforce expertise with IBM’s enterprise systems, integration and AI stack. This hybrid allows complex enterprises to pair user-centered CX design with deep systems integration (legacy ERP, mainframe, data lakes). IBM emphasizes scalable deployments, security, and AI augmentation of frontline staff – useful for verticals with heavy integration needs (telecom, banking, manufacturing). Bluewolf’s heritage keeps IBM competitive among specialized Salesforce engagements while leveraging IBM’s broader tech portfolio.
Key features:
- Bluewolf’s Salesforce specialty + IBM enterprise scale
- Strong integration capabilities across legacy systems
- CX design combined with enterprise AI & data science
- Security & compliance expertise for regulated sectors
- Global delivery, plus incubators for innovation
5) Cognizant
Founders / origins: Founded by a group of industry veterans (earliest operations 1994).
Founded year: 1994.
Headquarters: Teaneck, New Jersey, USA.
Product categories: Salesforce, Microsoft Dynamics 365, CX platforms, data & AI, managed services.
Description (≈100 words):
Cognizant offers CRM services tightly coupled with industry processes and digital operations. The firm focuses on sales & service transformation, contact center modernization (including Dynamics 365 Contact Center integrations), and data-driven personalisation. Cognizant’s strength lies in operational transformation – blending CRM with process-as-a-service, intelligent automation, and verticalized use-cases (insurance, healthcare). They invest in Copilot/Copilot-style integrations for Dynamics and Salesforce and are a common choice when enterprises want CRM uplift plus process outsourcing.
Key features:
- CRM + operations/process modernization
- Contact center and omnichannel integrations
- Copilot and conversational AI implementations
- Vertical playbooks (insurance, healthcare, retail)
- End-to-end delivery from strategy to run
6) Tata Consultancy Services (TCS)
Founders / origins: TCS began as a division of Tata Sons (part of Tata Group).
Founded year: 1968 (as TCS).
Headquarters: Mumbai, India.
Product categories: Salesforce, Dynamics, SAP, CX platforms, cloud migration, analytics.
Description (≈100 words):
TCS is a global IT services leader with deep delivery capacity for CRM modernization, especially for enterprise customers with global footprints and large data estates. TCS combines offshore engineering scale with industry accelerators to drive cost-efficient CRM implementations and post-go-live application management. Recent acquisitions and investments strengthen their Salesforce and AI practices, making them a competitive partner for large transformation programs in banking, manufacturing, and telecommunications.
Key features:
- Massive global delivery and support capability
- Industry accelerators and reusable assets
- Strong offshore/onshore delivery blend
- Integrated analytics and data modernization services
- Wide partner certifications and long-term managed services
7) Infosys
Founders / origins: Founded by N. R. Narayana Murthy and six others.
Founded year: 1981.
Headquarters: Bangalore, India.
Product categories: CRM implementations (Salesforce, Microsoft, SAP), customer data platforms, analytics, cloud.
Description (≈100 words):
Infosys combines enterprise transformation, cloud migration, and CRM engineering. The firm is chosen for integrations that require strong data engineering and modernization capabilities – migrating legacy CRM systems, consolidating customer data, and enabling analytics. Infosys emphasizes industry-specific solutions, workplace automation, and co-innovation with platform vendors. For enterprises seeking cost-efficient engineering and data-first CRM implementations, Infosys is a credible choice.
Key features:
- Strong data engineering & migration expertise
- Cloud modernization and nearshore/offshore delivery
- Industry accelerators and productized solutions
- Integration with AI/analytics platforms
- End-to-end managed services
8) Wipro
Founders / origins: Founded by Azim Premji (as a small vegetable oil company turned IT services).
Founded year: 1945 (Wipro origins), IT services from 1980s.
Headquarters: Bangalore, India.
Product categories: Salesforce, Dynamics, CX transformation, managed services, digital engineering.
Description (≈100 words):
Wipro’s CRM consulting blends systems integration, process transformation and managed services. Wipro emphasizes platform engineering and industry-specific solutions, and has expanded via acquisitions (notably Appirio) to strengthen cloud CRM practices. Their global delivery network supports complex migrations and multi-platform deployments, with a particular focus on operational excellence and cost effective scaling for global clients.
Key features:
- Appirio lineage in cloud CRM practices
- Global delivery + industry training programs
- Managed application services and ops SLAs
- Integration and automation toolkits
- Focus on long-term run and optimize phases
9) HCLTech
Founders / origins: Founded by Shiv Nadar and a small team (HCL origins).
Founded year: 1976 (HCL group).
Headquarters: Noida, India.
Product categories: CRM advisory, Salesforce, Microsoft Dynamics, CX engineering, contact center modernization.
Description (≈100 words):
HCLTech brings a strong engineering DNA to CRM implementations – useful for clients needing deep customization, heavy integrations, or industry-specific compliance. HCL positions CRM as part of product modernization and automation roadmaps, with capabilities in cloud native migrations and API-led architectures. They also emphasize developer productivity and reusable framework assets to accelerate rollouts.
Key features:
- Engineering focused approach for heavy customizations
- API and microservices integration strengths
- Partner ecosystems and prebuilt accelerators
- Managed services and 24×7 support models
- Emphasis on developer tooling & automation
10) NTT DATA
Founders / origins: NTT DATA spun out of Nippon Telegraph and Telephone (NTT) group.
Founded year: 1988.
Headquarters: Tokyo, Japan.
Product categories: Salesforce, Microsoft Dynamics, SAP, CX transformation, data platforms.
Description (≈100 words):
NTT DATA leverages strong regional presence in Asia and Europe plus deep vertical expertise to deliver CRM transformations that balance local compliance with global scale. The firm stresses digital service design and integration, often pairing cloud CRM with contact center modernization for customer-centric industries. NTT DATA’s consulting strength is particularly valuable for multinational clients requiring regulated data handling and country-by-country rollout coordination.
Key features:
- Strong regional delivery in APAC and EMEA
- Compliance and local data residency know-how
- Contact center & CX modernization offerings
- Integration to core systems and SAP estates
- Vertical industry accelerators
11) DXC Technology
Founders / origins: Formed in 2017 from the merger of CSC and the enterprise services arm of HPE (Hewlett Packard Enterprise).
Founded year: 2017 (as DXC).
Headquarters: Tysons, Virginia, USA.
Product categories: CRM migration, managed services, Salesforce & Dynamics implementations, legacy system modernization.
Description (≈100 words):
DXC focuses on modernization and rationalization of large, legacy CRM estates-helpful when clients must migrate off old on-premises systems to cloud CRM. Their value proposition is operational continuity during migration, robust testing and risk mitigation, plus managed service offerings post-migration. For enterprises with deep legacy footprints, DXC is a pragmatic partner to reduce disruption while modernizing customer engagement tech stacks.
Key features:
- Legacy system modernization orchestration
- Risk-averse migration methodologies
- Managed application services and SLAs
- Strong testing and quality assurance disciplines
- Integration to enterprise back-office systems
12) EPAM Systems
Founders / origins: Founded by Arkadiy Dobkin and others.
Founded year: 1993.
Headquarters: Newtown, Pennsylvania, USA (global presence).
Product categories: CRM engineering, digital product development, CX platforms, data & analytics.
Description (≈100 words):
EPAM is a software engineering-centric consultancy that brings product development rigor to CRM projects. They excel where CRM needs to be extended into custom apps, complex integrations, and bespoke customer experiences. EPAM’s approach is developer led-with modern engineering best practices, CI/CD, and microservices-making them a strong fit for customers building highly customized customer portals, commerce integrations, or platform extensions.
Key features:
- Product engineering approach to CRM extensions
- Strong developer tooling and CI/CD practices
- Custom integrations and bespoke UI/UX development
- Data engineering and analytics capabilities
- Agile delivery with nearshore/offshore teams
13) Slalom
Founders / origins: Founded by former consultants to be a modern, people-centric consultancy.
Founded year: 2001.
Headquarters: Seattle, USA (regional model with many local offices).
Product categories: Salesforce, Mulesoft, analytics, CX design, change management.
Description (≈100 words):
Slalom is a fast-growing, people-centric consultancy known for high-touch, local delivery. It’s a favorite of organizations that want nimble, collaborative teams rather than big-bang SI approaches. Slalom emphasizes outcomes and rapid prototyping – often delivering quick wins with Salesforce, data cloud, and analytics before scaling. Slalom’s culture and client model (local teams paired with global specialists) make it attractive for business stakeholders who want hands-on partnerships and speed.
Key features:
- Localized teams with global expertise
- Rapid prototyping & product thinking
- Strong Salesforce & data cloud capabilities
- Collaborative change management and adoption focus
- Outcome-driven engagement models
14) Appirio (part of Wipro)
Founders / origins: Appirio was a specialist cloud systems integrator acquired by Wipro (2016).
Founded year: Appirio 2006; Wipro acquisition 2016.
Headquarters: San Francisco, USA (operates under Wipro).
Product categories: Salesforce consulting, cloud migrations, service design, managed services.
Description (≈100 words):
Appirio built a strong reputation as a pure-play cloud CRM specialist (Salesforce, Workday) and now operates within Wipro’s broader delivery ecosystem. Appirio is valued for its cloud-native migration frameworks, platform accelerators, and community-driven development approach. As part of Wipro, it gives clients a cloud consultancy that can scale into enterprise operations while keeping the specialization and agility of a cloud native team.
Key features:
- Cloud migration accelerators and IP
- Deep Salesforce pedigree and Trailhead-style training emphasis
- Focused on rapid cloud adoption and developer enablement
- Now supported by Wipro’s global delivery
15) Silverline
Founders / origins: Founded as a Salesforce-specialist consultancy focused on CRM for regulated industries.
Founded year: mid-2000s (approx.).
Headquarters: Boston, USA.
Product categories: Salesforce Sales Cloud, Service Cloud, Health Cloud/Financial Service Cloud, compliance-focused CRM.
Description (≈100 words):
Silverline is a boutique firm highly respected for Salesforce implementations in regulated industries (healthcare, financial services). They offer architecture, security & compliance best practices, and tailored accelerators for vertical use-cases. Silverline often fits organizations that need vendor-agnostic advisory with deep Salesforce technical execution and a strong focus on regulated data handling and documentation. Their comparatively small size enables close client collaboration and a consultative approach to design and adoption.
Key features:
- Specialty in regulated industries (healthcare, FS)
- Deep Salesforce technical and security expertise
- Compliance and documentation best practices
- Architecture and integration accelerators
- Hands-on, senior-led delivery teams
16) Cloud Analogy / Cloudreach / Cloud-boutiques (representative)
Founders / origins: Cloud boutiques grew as specialized Salesforce and cloud CRM consultancies; examples include Cloud Analogy, Cloudreach (now part of others).
Founded year: 2010s (varies by firm).
Headquarters: Various (US, India, UK).
Product categories: Salesforce implementation, migrations, ISV app builds, managed services.
Description (≈100 words):
Cloud boutiques are an important class in the CRM ecosystem: nimble, partner-certified consultancies that deliver cost-efficient implementations and vertical accelerators. These firms are often selected by mid-market companies or enterprises that want vendor specialization plus faster time-to-value than mega-SIs. They commonly deliver packaged accelerators, proven migration playbooks, and close client engagement during adoption phases. When picking a boutique, ensure depth of certifications and production references.
Key features:
- Fast, lean delivery for mid-market & enterprise pilots
- Highly certified platform experts (Salesforce/Microsoft)
- Prebuilt accelerators and IP for common use-cases
- Competitive pricing vs large SI overhead
- Strong client engagement & hands-on delivery
17) Persistent Systems
Founders / origins: Founded as an engineering firm (Indian IT leader).
Founded year: 1990.
Headquarters: Pune, India / US offices.
Product categories: CRM systems engineering, custom app development, data & analytics, cloud.
Description (≈100 words):
Persistent focuses on cloud application engineering and platform modernization, often used when CRM must be extended with custom applications, integrations, or IP-driven customer journeys. Persistent’s engineering focus is a good match for firms that need high-quality software craftmanship to extend CRM platforms and protect tech debt. They combine agile product delivery with enterprise grade support.
Key features:
- Engineering quality for bespoke CRM extensions
- Integration and microservices architecture experience
- Cloud native implementation and DevOps practices
- Data engineering and analytics integration
- Focus on long-term product lifecycle and maintainability
18) ZS Associates
Founders / origins: Founded by Andris Zoltners and Prabhakant Sinha (ZS = Zoltners & Sinha).
Founded year: 1983.
Headquarters: Evanston, Illinois, USA.
Product categories: CRM strategy, sales effectiveness, revenue operations, CRM analytics.
Description (≈100 words):
ZS is a specialist in sales & marketing transformation with strong analytic muscle. Their CRM consulting is often less about pure platform plumbing and more about shaping sales operations, incentive design, territory alignment, and analytics-driven customer segmentation. For firms where CRM is a lever to optimize revenue operations, ZS brings domain expertise (pharma, tech, B2B) and quantitative modeling that ties CRM configuration to sales outcomes and compensation.
Key features:
- Sales ops, territory & incentive optimization expertise
- Heavy analytics and revenue operations focus
- Industry knowledge in pharma and B2B sales
- CRM configuration aligned to measurable sales KPIs
- Data-driven change management approach
19) Persistent / ThoughtWorks (specialist picks)
(Alternative specialist consultancies – ThoughtWorks and similar boutique engineering consultancies are often chosen when CRM needs strong product thinking and continuous delivery.)
Founders / origins: ThoughtWorks founded by Roy Singham; Persistent noted above.
Founded year: ThoughtWorks 1993.
Headquarters: Chicago / global.
Product categories: CRM engineering, custom apps, cloud, agile transformation.
Description (≈100 words):
ThoughtWorks brings a product engineering and transformation lens to CRM: emphasis on user experience, continuous delivery and strong engineering practices. They are often selected by organizations wanting to build differentiated customer experiences that standard CRM packaged functionality can’t deliver. While not always the lowest cost, their approach reduces long-term technical debt and increases experimentation velocity-important when firms want continuous innovation from their CRM platform.
Key features:
- Product-driven engineering and experimentation culture
- Strong agile & DevOps practices
- Emphasis on user experience and custom flows
- Fits organizations pursuing competitive differentiation via CRM
20) Boutique & Regional Leaders to Watch (examples)
Cloud Sherpas (now part of Accenture), MagicFuse, Cloud Analogy, AppShark, Silverline (listed above) – plus regionals listed on Clutch and Salesforce partner directories. These firms are often the best bet for mid-market clients or single-region rollouts because they combine platform depth with competitive pricing and rapid timelines.
Key features (for this category):
- Rapid implementation & lower overhead
- Deep local/regional knowledge (regulatory, languages)
- High partner certification intensity
- Good fit for pilot → scale strategies
- Access to specialized IP and accelerators
How to use this list (market research guidance – short & practical)
- If you’re an enterprise with complex legacy systems, prioritize Accenture / IBM / Deloitte / Capgemini / Cognizant / TCS for program governance, integration depth and global scale.
- If you want speed, prototypes and strong business stakeholder engagement, evaluate Slalom, Silverline, Cloud boutiques and Appirio/Wipro.
- For revenue ops and analytics-first CRM, include ZS Associates or specialized analytics consultancies.
- Always check partner badges (Salesforce, Microsoft, SAP) and look for published reference case studies in your industry. Use vendor marketplaces (Salesforce Partner Finder, vendor alliance pages) to validate certifications.
