TheCconnects: Can you tell our readers a little about your professional journey & how did you come to your current role/position?
Roshni Keshavan Iyer: It was all destined.
Communication & management is my core skill and that is what drove me to pursue my education and work with an agency. But with FARK, it was destiny that played its major role. 4 years back – Yash & I were college mates and he had casually mentioned starting his agency. And I clearly remember saying, “let’s experience the outer world and then join hands together”. And truly, it was just affirmatively put out. Cut to – December 2020, we bumped into each other when he was about to start his agency! That was where my journey with FARK began. From college mates to now business partners, it’s been a surreal experience. This journey wouldn’t have happened without his determination to achieve and break the normal cycle of the advertising world.
TheCconnects: Who has influenced you the most in life and why?
Roshni Keshavan Iyer: Rather than influence, support is what we need. I believe that without support our experience is incomplete. Throughout my journey my major support system has been my partner – Rahul as he gave me the confidence to restart my career after a break and also navigated me through all my decisions. I would also like to add Yash as his vision and the determination to make a difference in the world through creativity, was something that I was influenced by. P.S. Family & Friends (goes without saying)
TheCconnects: What are the biggest challenges you have faced in your life & how did you overcome them?
Roshni Keshavan Iyer: Challenges are fun. It amazes me on how differently and creatively we are able to overcome them. One of my major hiccup was relocating from Mumbai to Jaipur along with balancing and setting up my career with FARK. But like I mentioned earlier, it amazed me on how smoothly everything came together, just like a perfect puzzle.
TheCconnects: What lessons have you learned from your professional career?
Roshni Keshavan Iyer: Loyalty, Respect & Responsibility is the foundation of my professional career. You need to be aware of your surroundings and act accordingly. When FARK was founded, it was very clear to not only have a work-life balance module but also inculcate these foundational values as this is what will take every individual a long way in their career.
TheCconnects: What do you see as the biggest challenge for brands in the digital space?
Roshni Keshavan Iyer: Change & Trust. I feel that change is constant and we all need to be prepared to adapt faster and execute it better. At FARK, we believe in a concept of consultative approach with our clients as that makes a major difference in executing the best work along with gaining their trust through their journey.
TheCconnects: How can your product/solution help to resolve the pain points of your customers?
Roshni Keshavan Iyer: Our core foundation at FARK is creativity. In today’s time, content is rapidly consumed by one and all. The disruption of content can be done only through creativity which in turn will help our clients to create more brand value and brand recognition.
TheCconnects: What do you do in your free time?
Roshni Keshavan Iyer: Surf the internet pixel by pixel. I’m very curious in nature which helps me to be on top of all the news and activities that are happening around the globe. It gives me the edge and opportunity to build more conversations along with tackling problems through innovative solutions.
TheCconnects: Do you have any advice for those who want to become a chief … officer?
Roshni Keshavan Iyer: Trust the process. Everything takes its own time but you will always be happy with the end result. More importantly, take the team with you forward. Loyalty is a small word but has a greater impact in the future.
Connect with Roshni Keshavan Iyer on LinkedIn here
