Top 20 Digital Product Marketplaces

20 Leading Digital Product Marketplaces of 2025: Unlocking Opportunities for Creators

The digital product marketplace ecosystem is booming, driven by the rising demand for intangible goods like eBooks, software, online courses, and digital art. These platforms connect creators with global audiences, offering tools to simplify sales, marketing, and delivery. In 2025, the global eCommerce market is projected to reach $8.1 trillion, with digital products playing a pivotal role due to their scalability and high profit margins. Below, we explore the top 20 digital product marketplaces, each uniquely positioned to help creators thrive, complete with their origins, product categories, and key features that set them apart.

1. Amazon

• Founders: Jeff Bezos
• Founded Year: 1994
• Headquarters: Seattle, Washington, USA
• Product Categories: eBooks, music, games, apps, software, digital subscriptions
• Description: Amazon, the world’s largest online marketplace, revolutionized eCommerce by expanding from books to a vast digital ecosystem. With over 300 million active users, it offers creators unparalleled reach for selling digital products like eBooks via Kindle Direct Publishing, music, and apps. Its robust infrastructure, including Fulfillment by Amazon (FBA) for physical goods and Amazon Advantage for publishers, ensures seamless delivery and marketing support. Amazon’s global presence and trusted brand make it a go-to for creators seeking scale, though its competitive landscape demands strategic pricing and optimization.
• Key Features:
  • Kindle Direct Publishing for easy eBook self-publishing
  • Amazon Advantage for enhanced publisher support
  • Global reach with over 20 country-specific platforms
  • Robust analytics for sales and customer insights
  • Merch by Amazon for print-on-demand digital designs
  • Zero transaction fees for digital subscriptions on select plans

2. Etsy

• Founders: Rob Kalin, Chris Maguire, Haim Schoppik
• Founded Year: 2005
• Headquarters: Brooklyn, New York, USA
• Product Categories: Digital downloads (printables, templates, patterns), craft supplies
• Description: Etsy is a haven for creative entrepreneurs, specializing in handmade, vintage, and digital goods. Its digital marketplace thrives on unique offerings like printables, digital art, and templates, catering to a niche community of artisans and small businesses. With over 90 million active buyers, Etsy emphasizes personalization and craftsmanship, making it ideal for creators targeting niche audiences. Its user-friendly interface and community-driven approach foster trust and loyalty, though sellers must navigate listing fees and competition.
• Key Features:
  • Easy-to-use digital download delivery system
  • Customizable shop fronts for brand identity
  • Built-in SEO tools to boost discoverability
  • Community forums for seller collaboration
  • Low listing fees ($0.20 per listing)
  • Analytics for tracking shop performance

3. Thinkific

• Founders: Greg Smith, Matt Smith, Matt Payne, Miranda Lievers
• Founded Year: 2012
• Headquarters: Vancouver, British Columbia, Canada
• Product Categories: Online courses, memberships, coaching, digital downloads
• Description: Thinkific empowers educators and creators to monetize expertise through online courses and memberships. Its intuitive platform supports course creation with drag-and-drop builders and pre-built templates, making it accessible for beginners and seasoned creators alike. With over 50,000 creators and a 0% transaction fee model, Thinkific prioritizes flexibility and scalability. Its Thinkific Academy and 24/7 support ensure creators can build and market effectively, making it a top choice for educational content.
• Key Features:
  • Drag-and-drop course builder for easy setup
  • 0% transaction fees across all plans
  • Thinkific Academy for creator education
  • Customizable landing pages for branding
  • Integrated payment gateways (Stripe, PayPal)
  • AI-driven tools for content creation

4. Gumroad

• Founders: Sahil Lavingia
• Founded Year: 2011
• Headquarters: San Francisco, California, USA
• Product Categories: eBooks, software, music, digital art, memberships
• Description: Gumroad is a creator-focused platform designed for selling digital products directly to audiences. Its minimalist interface allows creators to set up shops in minutes, offering flexibility for selling eBooks, software, and digital art. With low fees (3.5% + $0.30 per sale), Gumroad appeals to independent creators seeking simplicity and control. Its integration with social media and email marketing tools makes it ideal for solo entrepreneurs building direct-to-consumer brands.
• Key Features:
  • Instant shop setup with no upfront costs
  • Flexible pricing models (pay-what-you-want)
  • Social media integration for marketing
  • Analytics dashboard for sales tracking
  • Customizable checkout pages
  • Membership and subscription support

5. Sellfy

• Founders: Maris Dagis
• Founded Year: 2011
• Headquarters: Vilnius, Lithuania
• Product Categories: eBooks, music, videos, digital art, software
• Description: Sellfy is an all-in-one eCommerce platform tailored for creators selling digital products. Its drag-and-drop store builder and embedded checkout options make it easy to sell on existing websites or social media. With over 400,000 creators, Sellfy supports a range of products, from eBooks to software, and offers competitive pricing plans starting at $19/month. Its focus on simplicity and customization makes it a favorite for creators seeking a streamlined sales process.
• Key Features:
  • Embedded checkout for seamless integration
  • Custom domain support for branding
  • Built-in email marketing tools
  • Upsell features to boost revenue
  • Instant digital product delivery
  • Mobile-optimized store builder

6. Kajabi

• Founders: Kenny Rueter, Travis Rosser
• Founded Year: 2010
• Headquarters: Irvine, California, USA
• Product Categories: Online courses, memberships, coaching, digital downloads
• Description: Kajabi is a premium platform for creators building online businesses around courses, memberships, and coaching. With over 60,000 creators and $4 billion in sales, Kajabi offers a robust suite of tools for content creation, marketing, and analytics. Its AI Creator Hub streamlines product development, while its high-touch support caters to serious entrepreneurs. Despite higher pricing ($69–$399/month), Kajabi’s all-in-one approach eliminates the need for multiple tools, making it ideal for scaling businesses.
• Key Features:
  • AI Creator Hub for rapid content creation
  • Zero transaction fees on all plans
  • Built-in email and funnel marketing tools
  • Customizable website and landing page builder
  • 24/7 customer support
  • Mobile app for managing businesses on-the-go

7. Podia

• Founders: Spencer Fry
• Founded Year: 2014
• Headquarters: New York, New York, USA
• Product Categories: Online courses, digital downloads, memberships, webinars
• Description: Podia is a creator-friendly platform that combines website building, digital product sales, and community features. Its clean interface and zero transaction fees make it attractive for creators selling courses, eBooks, and memberships. Podia’s focus on ease of use and affordability (starting at $39/month) appeals to beginners and established creators alike. With built-in marketing tools and a supportive community, Podia is perfect for those prioritizing simplicity and audience engagement.
• Key Features:
  • Zero transaction fees for all plans
  • Integrated website and community builder
  • Email marketing and webinar hosting
  • Unlimited product uploads
  • Customizable checkout experiences
  • 14-day free trial

8. SendOwl

• Founders: George Palmer
• Founded Year: 2011
• Headquarters: London, United Kingdom
• Product Categories: eBooks, music, software, memberships, digital art
• Description: SendOwl specializes in delivering digital products with a focus on customization and speed. Creators can sell eBooks, music, and software directly or integrate with existing websites and social media. Its affordable pricing ($9/month starter plan) and 3-month free trial make it accessible for new sellers. SendOwl’s secure delivery and flexible checkout options ensure a seamless customer experience, making it a top choice for creators valuing control and affordability.
• Key Features:
  • Customizable checkout pages and buttons
  • Instant digital product delivery
  • Integration with WordPress and Shopify
  • Affiliate program support
  • Multi-language checkout options
  • 3-month free trial for new users

9. Stan

• Founders: John Bonten
• Founded Year: 2020
• Headquarters: Austin, Texas, USA
• Product Categories: Online courses, digital downloads, coaching, memberships
• Description: Stan is a modern eCommerce platform tailored for creators building online stores for digital products. Its drag-and-drop builder allows creators to set up shops in minutes, offering courses, coaching, and downloads. Stan’s focus on community engagement and low-cost plans (starting at $15/month) makes it ideal for creators targeting niche audiences. Its integration with social platforms and analytics tools helps creators scale efficiently while maintaining a personal brand.
• Key Features:
  • Drag-and-drop store builder
  • Community engagement tools
  • Affordable pricing starting at $15/month
  • Social media integration for sales
  • Secure payment processing
  • Analytics for audience insights

10. Creative Market

• Founders: Aaron Epstein, Chris Williams
• Founded Year: 2011
• Headquarters: San Francisco, California, USA
• Product Categories: Fonts, graphics, templates, themes, 3D assets
• Description: Creative Market is a go-to marketplace for digital design assets, connecting creators with designers and businesses. Specializing in fonts, graphics, and templates, it serves over 10 million users. Its curated approach ensures high-quality products, making it a favorite for graphic designers and web developers. Creators retain 60% of sales, and the platform’s community-driven model fosters collaboration and inspiration, though competition is fierce due to its selective nature.
• Key Features:
  • Curated marketplace for high-quality assets
  • 60% royalty rate for creators
  • Community forums for designer collaboration
  • Weekly free goods for buyers
  • Advanced search for niche assets
  • Integration with design tools like Adobe

11. Udemy

• Founders: Eren Bali, Gagan Biyani, Oktay Caglar
• Founded Year: 2010
• Headquarters: San Francisco, California, USA
• Product Categories: Online courses, tutorials
• Description: Udemy is a leading online learning marketplace with over 200,000 courses and 70 million students. It empowers instructors to create and sell courses on diverse topics, from coding to yoga. Its global reach and mobile-friendly platform make it accessible to learners worldwide. While Udemy’s commission structure (up to 50%) is steep, its massive audience and marketing tools make it a powerhouse for educators seeking scale.
• Key Features:
  • Global reach with multi-language support
  • Course creation tools with video hosting
  • Built-in marketing and promotion tools
  • Mobile app for student access
  • Analytics for course performance
  • Instructor community for collaboration

12. Steam

• Founders: Gabe Newell, Mike Harrington
• Founded Year: 2003
• Headquarters: Bellevue, Washington, USA
• Product Categories: Video games, software, digital content
• Description: Steam, operated by Valve Corporation, is the premier digital distribution platform for video games and software. With over 120 million active users, it dominates the gaming industry, offering indie and AAA titles. Its community features, like forums and reviews, enhance user engagement, while its developer tools simplify game publishing. Steam’s 30% commission is standard, but its massive audience and robust infrastructure make it essential for game developers.
• Key Features:
  • Massive gaming audience (120M+ users)
  • Steamworks SDK for developer integration
  • Community forums and user reviews
  • Regular sales and promotions
  • Cloud saves and multiplayer support
  • Anti-cheat and DRM tools

13. Epic Games Store

• Founders: Tim Sweeney
• Founded Year: 2018
• Headquarters: Cary, North Carolina, USA
• Product Categories: Video games, software
• Description: The Epic Games Store, launched by Epic Games, challenges Steam with a developer-friendly model, taking only a 12% commission. It offers exclusive titles and free weekly games, attracting over 190 million users. Its focus on high-quality games and creator support makes it a strong choice for game developers, though its smaller catalog limits variety. Epic’s Unreal Engine integration adds value for developers building games from scratch.
• Key Features:
  • Low 12% commission rate
  • Free weekly games for users
  • Unreal Engine integration
  • Exclusive title partnerships
  • Developer support programs
  • Cross-platform play support

14. Apple App Store

• Founders: Steve Jobs, Steve Wozniak, Ronald Wayne (Apple Inc.)
• Founded Year: 2008
• Headquarters: Cupertino, California, USA
• Product Categories: Apps, games, in-app purchases, subscriptions
• Description: The Apple App Store is a cornerstone of mobile app distribution, serving over 1 billion iOS users. It offers apps, games, and subscriptions with strict quality guidelines, ensuring a premium user experience. Developers face a 30% commission (15% for small businesses), but the platform’s massive reach and secure ecosystem make it a top choice for app creators targeting iOS users.
• Key Features:
  • Over 1 billion active iOS users
  • Strict app review for quality control
  • In-app purchase and subscription support
  • App Store Connect for analytics
  • Global payment processing
  • Developer tools (Xcode, TestFlight)

15. Google Play Store

• Founders: Larry Page, Sergey Brin, Sundar Pichai (Google LLC)
• Founded Year: 2008
• Headquarters: Mountain View, California, USA
• Product Categories: Apps, games, eBooks, movies, music
• Description: Google Play Store serves over 2.5 billion Android users, offering apps, games, eBooks, and more. Its open ecosystem allows developers to reach a massive audience, with a 30% commission (15% for the first $1M in revenue). Google’s developer tools and analytics make it easy to optimize apps, though competition is intense. It’s a must for creators targeting Android’s diverse user base.
• Key Features:
  • 2.5 billion active Android users
  • 15% commission for small developers
  • Google Play Console for analytics
  • Global distribution in 190+ countries
  • In-app purchase and subscription support
  • Developer tools for optimization

16. Shopify

• Founders: Tobias Lütke, Daniel Weinand, Scott Lake
• Founded Year: 2006
• Headquarters: Ottawa, Ontario, Canada
• Product Categories: Digital downloads, subscriptions, services
• Description: Shopify is a leading eCommerce platform that supports digital product sales through its Digital Downloads app. Creators can sell eBooks, software, and subscriptions via customizable storefronts. With over 1.7 million merchants, Shopify’s flexibility and third-party app integrations make it ideal for creators building independent brands. Its pricing ($29–$299/month) and transaction fees suit established businesses seeking control.
• Key Features:
  • Digital Downloads app for product delivery
  • Customizable storefronts and themes
  • Third-party app marketplace
  • Built-in SEO and marketing tools
  • Secure payment gateways
  • Analytics for sales and traffic

17. Bandcamp

• Founders: Ethan Diamond, Shawn Grunberger
• Founded Year: 2008
• Headquarters: Oakland, California, USA
• Product Categories: Music, digital albums, merchandise
• Description: Bandcamp is a music-focused marketplace that empowers independent artists to sell digital albums and merchandise directly to fans. With a 10–15% commission, it offers creators high royalties and control over pricing. Its community-driven model and fan engagement tools, like crowdfunding, make it a favorite for musicians. Bandcamp’s niche focus ensures a dedicated audience for indie music creators.
• Key Features:
  • 10–15% commission on digital sales
  • Crowdfunding for album pre-orders
  • Fan engagement tools (wishlists, comments)
  • Customizable artist pages
  • High-quality audio streaming
  • Global fanbase reach

18. Humble Bundle

• Founders: Jeff Rosen, John Graham
• Founded Year: 2010
• Headquarters: San Francisco, California, USA
• Product Categories: Video games, eBooks, software, digital content
• Description: Humble Bundle is a unique marketplace offering pay-what-you-want bundles of games, eBooks, and software, with proceeds supporting charities. Its innovative model attracts budget-conscious buyers and creators seeking exposure. With a focus on indie content, Humble Bundle’s low commission (5–20%) and promotional campaigns make it a compelling choice for game and eBook creators targeting socially conscious audiences.
• Key Features:
  • Pay-what-you-want pricing model
  • Charity-driven sales campaigns
  • Low commission rates (5–20%)
  • Bundle promotions for exposure
  • DRM-free digital downloads
  • Community-driven storefront

19. HeroSpark

• Founders: Rafael Carvalho, Pedro Quintanilha
• Founded Year: 2018
• Headquarters: Wrocław, Poland
• Product Categories: Online courses, eBooks, memberships, digital downloads
• Description: HeroSpark is a rising star in digital product marketplaces, offering tools for creators to build and sell courses, eBooks, and memberships. Its all-in-one platform includes templates for funnels, landing pages, and secure checkouts, making it ideal for entrepreneurs scaling digital businesses. HeroSpark’s focus on automation and analytics helps creators optimize sales, though its European base may limit visibility in some markets.
• Key Features:
  • Pre-built templates for funnels and pages
  • Secure checkout and payment processing
  • Membership area for content delivery
  • Analytics for sales optimization
  • Multi-language support
  • Automation for marketing campaigns

20. Envato Market

• Founders: Collis Ta’eed, Cyan Ta’eed, Jun Ta’eed
• Founded Year: 2006
• Headquarters: Melbourne, Australia
• Product Categories: Themes, plugins, graphics, audio, video, 3D assets
• Description: Envato Market is a leading marketplace for digital creative assets, offering WordPress themes, plugins, graphics, and audio. With over 9 million users, it serves developers, designers, and content creators globally. Its curated platform ensures high-quality products, and creators earn 50–70% royalties. Envato’s ecosystem, including Envato Elements, supports creators with tools and exposure, making it a top choice for professional digital assets.
• Key Features:
  • 50–70% royalty rates for creators
  • Curated platform for quality control
  • Envato Elements for subscription-based assets
  • Advanced search for niche products
  • Community forums for creators
  • Integration with creative software

This guide to the top 20 digital product marketplaces in 2025 highlights platforms that cater to diverse creator needs, from global giants like Amazon to niche players like Bandcamp. By evaluating your product type, target audience, and business goals, you can select the right platform to maximize reach and revenue. Whether you’re a course creator, musician, or software developer, these marketplaces offer the tools and audiences to turn your digital creations into thriving businesses.