TheCconnects: Can you tell our readers a little about your professional journey & how did you come to your current role/position?
Prem Battu: I’m an Indian business executive. Currently working as the chief executive officer (CEO) of BSB Technology. Before that, I had started freelancing and drew up business strategies for individual companies and clients. So I came up with the idea of building a technology platform for cyber security and business development.
Finally, I incorporated BSB-Technology. The name, BSB technology is derived from my father’s name. I had begun my career as a medical student. Later I joined cyber security in 2016, Where I led the cyber security and innovation efforts for a suite of cyber client software products, Including Metasploit and backdoor as well as being largely responsible for Ransoms In addition, I went to oversee the development of other applications. Later I had shown interest in the share market. During this period, I had voracious reading also led to studying and understanding the balance sheets of various companies at the growth stage. I had done my 17 certifications in the Technology side and as well as I had achieved a junior scientist position in the medical field
TheCconnects: Who has influenced you the most in life and why?
Prem Battu: I was just like any other teenager buried in books and reading all that fed my curiosity. One such read changed my life. I had read an article on “Cyber Security” by Daniel, who is considered to be the father of this idea. Daniel advocated picking the best tools for cyber attacks. I was hooked on the idea and began seeking ways to actively test the strategy. I Now I run BSB technology, an online-offline security manager that enables people to make smart decisions from cyber security. I persisted and even worked for Chinese and American companies, with the help of my friend.
TheCconnects: What are the biggest challenges you have faced in your life & how did you overcome them?
Prem Battu: Never face any kind of tough challenges in my life, yes I do face many challenges which I overcome with abilities and a positive attitude towards life, but I never find them difficult when I couldn’t able to overcome them. Challenges are a part of life, it depends on the person and how we deal with them.
TheCconnects: What lessons you have learned from your professional career?
Prem Battu: I had learned many lessons in my professional career as well as my personal life. Mostly I have learned to trust and verify your relationships because bad relations destroy us in many ways.
TheCconnects: What do you see as the biggest challenge for brands in the digital space?
Prem Battu: The biggest challenge for brands is generating quality leads, Developing a content marketing strategy, Creating content that people want, Promoting brand awareness, and finally measuring data and useful analytics.
TheCconnects: Do you have any advice for those who want to become chief executive officers?
Prem Battu: Yeah to become a chief executive officer first you have to develop your skills. Because skills are more important than a college degree.
1. Deciding with speed and conviction
2. Engaging for impact
3. Adapting proactively
4. Delivering reliably
These major qualities make you and guide you to become successful CEO.
TheCconnects: How do you manage your business resources?
Prem Battu: Planning is important when it comes to bringing efficiency. Identify resources that are needed for business. Take a systematic approach like setting a baseline, Benchmarking performance, and Finally, take the help of technology like using resource management software. Because it is useful to significantly enhance the operations of your business. So this is how I manage my business
TheCconnects: How would you characterize the working culture at your company?
Prem Battu: My company culture refers to the set of values, ethics, and beliefs that define the day-to-day operations and atmosphere at an organization. Our employees engage with one another in a positive way throughout the work day and they are encouraged to explore the full potential of their skill sets, and that they’re likely to grow through the job experience. So people do their best work when they feel like they’re a part of a company with strong values.