For entrepreneurs, business leaders, and C-suite professionals, securing a feature in Business Insider can be a game-changer. As a leading global business news platform, Business Insider reaches millions of readers, including decision-makers, investors, and professionals eager for insights on business, technology, finance, and innovation. A feature in this prestigious outlet can skyrocket your brand’s visibility, enhance credibility, and open doors to new partnerships and opportunities. For readers of TheCconnects magazine, a trusted resource for entrepreneurs and industry leaders, getting featured in Business Insider is a strategic move to amplify your influence. This guide provides an in-depth, actionable roadmap to help you secure a coveted spot in Business Insider, leveraging insights from industry best practices and TheCconnects’ extensive network in media and publishing.
Why Getting Featured in Business Insider Matters
Business Insider is a powerhouse in business journalism, known for its engaging, data-driven content and a readership that includes C-suite executives, entrepreneurs, and investors. According to its 2025 media kit, Business Insider boasts an audience that is 1.6 times more likely to include C-suite leaders compared to competitors, with over 100 million monthly readers globally. A feature in Business Insider offers:
- Enhanced Credibility: Being associated with a trusted outlet like Business Insider positions you as a thought leader in your industry.
- SEO Benefits: Articles are indexed by Google, and the platform’s high domain authority can boost your website’s search engine rankings.
- Increased Visibility: Exposure to a global audience of business professionals can drive traffic, attract investors, and foster partnerships.
- Conversion Boost: Studies show that features in high-authority publications can improve website conversion rates by 20-50%.
For TheCconnects readers, a feature in Business Insider aligns perfectly with the magazine’s mission to empower entrepreneurs through thought leadership and strategic media exposure.
Crafting a Winning Pitch for Business Insider
The key to getting featured in Business Insider lies in crafting a pitch that resonates with its editors and aligns with the publication’s editorial style. Here’s how to do it:
1. Understand Business Insider’s Editorial Style
Business Insider favors feature articles, personal essays, and data-driven stories that offer unique perspectives. Headlines are often long and narrative-driven, focusing on individual journeys or industry trends, such as “I’m a CEO who wakes up at 3:45 a.m. without an alarm clock. These 11 sleep hacks helped me become a better leader”. Study recent articles to identify topics that align with your expertise, whether it’s entrepreneurship, technology, finance, or leadership.
2. Identify the Right Contact
Business Insider has a large team of writers and editors, each specializing in specific verticals like careers, small business, technology, or finance. Research journalists who cover your industry using platforms like LinkedIn or X. For example, contact Debbie Strong (dstrong@businessinsider.com) for contributor pitches or Lauryn Haas (lhaas@businessinsider.com) for freelance stories on entrepreneurship and small business. Avoid pitching multiple editors simultaneously to prevent overlap.
3. Write a Compelling Pitch
Your pitch should be concise, engaging, and tailored to Business Insider’s audience. Here’s a structure to follow:
- Subject Line: Use “Pitch: [Your Article Idea]” to grab attention.
- Hook: Start with a bold statement, statistic, or unique angle. For example, “Our AI-driven startup reduced churn by 30% in six months, here’s how.”
- Value Proposition: Explain why your story matters to Business Insider’s readers. Highlight insights, data, or trends relevant to professionals and entrepreneurs.
- Credentials: Briefly mention your expertise or achievements to establish credibility.
- Call to Action: Offer to share additional details, such as a full report or interview.
Keep your pitch under 200 words to ensure it’s read. For instance: “Hi Lauryn, I’m pitching a story on how our sustainable packaging solution cut costs for SMEs by 25%. Given Business Insider’s focus on innovation, I believe this resonates with your readers. I’d love to share our latest data—let me know if you’re interested!”
4. Leverage Data and Research
Business Insider values stories backed by data or unique insights. Conduct surveys, interviews, or data analysis to support your pitch. For example, a white paper on industry trends can position you as a thought leader and provide journalists with ready-to-use content.
Alternative Paths to Get Featured
If pitching directly feels daunting, consider these strategies to increase your chances:
1. Become a Contributor
Business Insider accepts contributors who are high-profile experts, such as C-suite executives or industry thought leaders. To apply, email editors@businessinsider.com with your credentials and a pitch for an original article. Contributors must offer exclusive content, though Business Insider may republish blog posts you retain rights to. Note that contributors are typically unpaid unless an exception is made.
2. Work with a PR Agency
Partnering with a reputable PR agency like TheCconnects can streamline the process. TheCconnects leverages its extensive network of media contacts to craft compelling narratives and secure placements in Business Insider and other top-tier publications. Our team of experienced writers follows Business Insider’s submission guidelines to create tailored content that resonates with editors. Contact us at contact@thecconnects.com, call +91 91331 10730, or WhatsApp https://wa.me/919133110730 to discuss your goals.
3. Respond to Editorial Calls
Follow Business Insider editors on X or LinkedIn, where they often share calls for pitches using hashtags like #journorequest. Websites like Freedom With Writing also aggregate Business Insider’s pitch calls, making it easier to find relevant opportunities.
4. Build Relationships
Cold emails rarely yield results. Engage with journalists by sharing their work, commenting thoughtfully on their posts, or meeting them at industry events. A warm relationship can make your pitch stand out.
Maximizing Your Feature’s Impact
Once your article is published, amplify its reach to benefit your brand:
- Share Widely: Post the article on your social media platforms, highlighting key insights to drive engagement.
- Add “As Seen On”: Display “As Seen on Business Insider” on your website and marketing materials to boost credibility.
- Leverage for SEO: Use the article’s backlink to improve your website’s search engine ranking and drive organic traffic.
- Attract Opportunities: Share the feature with potential investors, partners, or clients to showcase your authority.
Why Partner with TheCconnects?
TheCconnects is more than a business magazine, it’s a trusted analyst company, media production house, and publishing platform dedicated to empowering entrepreneurs and C-suite leaders. Our deep connections with global publishers, including Business Insider, enable us to secure guaranteed placements for our clients. Here’s how we can help:
- Tailored Storytelling: Our team crafts compelling, editor-ready articles that align with Business Insider’s standards.
- Insider Connections: We leverage our network to pitch your story to the right editors.
- End-to-End Support: From ideation to publication, we handle the entire process, saving you time and resources.
- Proven Results: Our clients have seen up to 50% increases in website conversions and significant boosts in brand authority.
Please submit your details
📩 Email: Send your details to contact@thecconnects.com
📞 Call: Dial +91 91331 10730
💬 WhatsApp: Message us at wa.me/919133110730
Common Pitfalls to Avoid
- Generic Pitches: Avoid vague or overly promotional pitches. Business Insider does not accept sponsored posts or press releases.
- Ignoring Guidelines: Ensure your content is original, accurate, and free of technical jargon or personal attacks.
- Lack of Follow-Up: If you don’t hear back within a week, send a polite follow-up email to keep your pitch top of mind.
Conclusion
Getting featured in Business Insider is a powerful way to elevate your brand’s visibility and credibility among entrepreneurs, business leaders, and C-suite professionals. By crafting a targeted pitch, leveraging data, and building relationships with editors, you can secure a spot in this prestigious publication. For a seamless experience, partner with TheCconnects to navigate the complex world of media placements. Our expertise and industry connections ensure your story resonates with Business Insider’s audience and delivers tangible results. Contact us today at contact@thecconnects.com or WhatsApp https://wa.me/919133110730 to start your journey to global recognition.
