Mackenzie Spencer – Founder & CEO of Deify Professional Interview

TheCconnects: Can you tell our readers a little about your professional journey & how did you come to your current role/position?

Mackenzie Spencer: Well, my journey started off quite interesting as I remember always searching for ways to make more capital in an efficient way. That’s when I stumbled across the financial markets and forex in particular and I had a light bulb moment as I saw an infinite amount of opportunity all I needed to do was find out how to get a slice and the rest was history


TheCconnects: Who has influenced you the most in life and why?

Mackenzie Spencer: I have had a lot of influences in my life in the form of mentors advisors etc. I’m a firm believer in always adding to your arsenal and continuing to learn. This has allowed me to avoid a lot of problems before they even happened so it definitely helps to always be paying attention and absorbing as much knowledge as possible.


TheCconnects: What are the biggest challenges you have faced in your life & how did you overcome them?

Mackenzie Spencer: I have faced many challenges too many to name but the one challenge that I will highlight is learning to live and enjoy life while building and expanding your empire. This doesn’t have to mean month-long vacations in the islands, it can be that 45-minute workout or that 15 minutes of silence in the sauna when you can slow down your mind and allow yourself to be still. I am sure many business owners and operators can relate to this, but when you build a business you are constantly moving, whether that’s traveling to another country to meet partners or doing 25 zoom calls a day your mind is constantly on the go so finding those pockets of time to yourself is worth its weight in gold.


TheCconnects: What lessons you have learned from your professional career? 

Mackenzie Spencer: I’ve learned a ton of lessons in the business, one is to always investigate before you invest. Investigation can save you a lot of time and money or it can make you a lot of time and money. When you are showing lots of businesses on a daily, weekly basis your ability to investigate and do the due diligence will be one of the best assets you can have in your toolbox. Another valuable lesson I learned is that your network is your net worth, never be afraid to reach out to someone, and never underestimate anyone, especially in business.


TheCconnects: What do you see as the biggest challenge for brands in the digital space? 

Mackenzie Spencer: One of the biggest challenges I see, especially in the digital space is establishing trust and credibility. As you all know there are a lot of pump and dump scams out there so having brand integrity and building customer-based solutions that will ensure the customer is beyond satisfied goes a long way.


TheCconnects: How your product/solution can help to resolve the pain points of your customers? 

Mackenzie Spencer: What we’re doing at Deify can solve many pain points for customers who are involved in the money market and payments. We are building top of the line technology to ensure that we enter the new digital age with the best tools for the marketplace to operate smoothly and efficiently.


TheCconnects: Do you have any advice for those who want to become a chief executive officer?

Mackenzie Spencer: Some advice that I would leave for those want to run their own company and pioneer a vision is that you need to have one skill set and two the energy and drive necessary to execute the said vision. Being a CEO sounds cool and all but in reality you are the last line of defense for your company and are kind of like a firefight you are constantly putting out fires and dealing with problems so everything Rises and falls on you. So for anyone that reads this and this sounds like something that you can handle go for it the worst thing in life is the regret of not trying so give it a shot and you might be surprised by what you are capable of.


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