TheCconnects: Saayee, it’s a pleasure to have you with us today. Let’s start with your journey-how did you transition from being a second-generation entrepreneur to leading a multi-faceted brand like Saayee Group?
Saayee Kishore:
Thank you for having me. My journey has been a blend of legacy, learning, and a relentless drive to innovate. Growing up in an entrepreneurial family, I was exposed to the real estate and furniture business early on. But I knew that to make a mark, I couldn’t just rely on legacy-I needed to expand, integrate, and modernize. That led to the creation of Saayee Group in 2015, where we took a holistic approach: from land acquisition to luxury homes under Raaxo Living, to furniture manufacturing and imports with Lush Chair and Globitt, and even interior and décor solutions with Wallnails and Veaverse. Today, our group is about offering end-to-end solutions while creating brands that resonate nationally and internationally.
TheCconnects: That’s impressive. In a competitive industry like real estate and luxury living, who or what has influenced your approach to business?
Saayee Kishore:
Several influences shaped my perspective. First, my family-seeing their resilience and long-term thinking taught me patience and vision. Beyond that, observing global luxury and furniture brands, understanding their attention to detail, customer experience, and brand consistency has been invaluable. I’ve also learned from challenges and mistakes along the way. The combination of legacy, mentorship, and hands-on experience has shaped a philosophy where quality, transparency, and innovation lead every decision.
TheCconnects: Speaking of challenges, what would you say have been some of the biggest hurdles you’ve faced, and how did you overcome them?
Saayee Kishore:
In our line of work, every project brings its own set of challenges. Initially, integrating multiple business verticals-real estate, furniture, imports, interiors-was complex. Aligning supply chains, ensuring consistent quality, and managing timelines required structured processes and a talented team. The global supply chain for furniture imports was another challenge, especially during disruptions like the pandemic. We overcame it by diversifying sourcing channels, building reliable partnerships, and embracing technology for logistics and operations. Essentially, adaptability and a focus on long-term partnerships have been key to overcoming obstacles.
TheCconnects: You manage multiple brands under Saayee Group. How do you maintain focus and ensure each vertical meets its growth targets?
Saayee Kishore:
It’s about delegation, clarity, and structured systems. Each brand has its dedicated team and operational leader, but the overarching strategy is aligned centrally. We conduct regular performance reviews, use project management tools to track milestones, and maintain close relationships with key clients. At the same time, I stay involved in strategy, product development, and expansion planning to ensure our brands maintain the quality, innovation, and customer-centric approach that define us.
TheCconnects: In the digital age, what do you see as the biggest challenge for brands in real estate and furniture sectors?
Saayee Kishore:
I’d say it’s building trust and visibility online. Luxury living and high-end furniture are experiential purchases. Customers want to see quality, craftsmanship, and reliability before making decisions. In the digital space, creating immersive experiences, providing authentic reviews, showcasing projects transparently, and connecting with potential clients in meaningful ways is crucial. Many brands underestimate the effort needed to maintain consistency across social media, e-commerce platforms, and client interactions. At Saayee Group, we prioritize storytelling, high-quality visuals, and interactive content to bridge this gap.
TheCconnects: Could you elaborate on how your brands address customer pain points, especially in luxury living and furniture?
Saayee Kishore:
Absolutely. With Raaxo Living, we handle the entire lifecycle-from land acquisition to fully furnished luxury homes-so clients have a one-stop solution without worrying about coordination between multiple vendors. For Lush Chair and True Homes, we focus on customizable, durable, and aesthetically appealing furniture that arrives on time with competitive pricing. Globitt simplifies imports for businesses, cutting the complexity of sourcing products from abroad. Wallnails and Veaverse handle interiors and décor with turnkey solutions. The idea is to minimize client effort, maximize value, and provide transparency in cost, quality, and timelines.
TheCconnects: Let’s talk about innovation. How has technology and digital tools impacted your business operations?
Saayee Kishore:
Technology is central to what we do. From 3D visualization for interior design to AI-driven supply chain management for imports, we leverage tools to increase efficiency and customer satisfaction. Digital platforms allow clients to preview designs, track shipments, and communicate seamlessly. Additionally, we use social media analytics to understand preferences, tailor offerings, and enhance marketing strategies. Technology helps us stay agile while scaling our operations nationally and exploring global markets.
TheCconnects: With such a demanding schedule, how do you balance work and personal life?
Saayee Kishore:
Balance is essential. While I am deeply involved in business strategy and client interactions, I make time for family, travel, and self-learning. Reading about global business trends, visiting international design expos, and exploring cultural aesthetics inspire my projects. I also mentor young entrepreneurs and industry peers, which keeps me grounded and connected to emerging trends and fresh ideas.
TheCconnects: Finally, what advice would you give aspiring entrepreneurs in the real estate, luxury, and furniture sectors?
Saayee Kishore:
First, focus on end-to-end solutions rather than isolated services-it creates a stronger value proposition. Second, invest in quality and transparency. In luxury living and furniture, trust is everything. Third, embrace technology to improve operations and client experience. Fourth, diversify wisely but stay true to your core expertise. And most importantly, never compromise on ethics or customer satisfaction-long-term success depends on relationships more than short-term gains.
TheCconnects: Saayee, your journey and insights are truly inspiring. Thank you for sharing such a comprehensive look at your business philosophy and strategy.
Saayee Kishore:
It’s been my pleasure. My hope is that entrepreneurs and industry professionals take away the importance of integration, quality, and long-term thinking. Building brands isn’t just about revenue-it’s about creating experiences and legacies that endure.
