Below is an in‑depth, expert‑led roundup of the Top 20 Content Marketing Companies you need on your radar in 2025. Each profile covers the company’s background, core offerings, and what makes it stand out so you can choose the right partner to supercharge your content marketing strategy.
1. Contently
Founders: Joe Pulizzi, Shane Snow
Founded Year: 2010
Headquarters: New York, NY, USA
Product Categories: Content strategy, talent network, analytics, workflow automation
Description:
Contently pioneered the enterprise content marketing space by blending editorial rigor with data-driven insights. Its unified platform helps Fortune 500 brands plan, create, distribute, and measure content at scale. With a curated network of thousands of vetted freelancers including journalists, designers, and videographers Contently ensures your brand story resonates across every channel. Advanced dashboards show ROI in real time, letting marketing leaders optimize budgets and tactics on the fly.
Key Features:
- AI‑powered content briefs and topic recommendations
- Centralized workflow for stakeholders and creatives
- In‑platform freelancer marketplace with performance ratings
- Real‑time analytics on engagement, leads, and revenue
- Brand style guides and compliance controls
2. Skyword
Founders: Tom Gerace, Volkan Kucher
Founded Year: 2010
Headquarters: Boston, MA, USA
Product Categories: Content operations, influencer marketing, digital asset management
Description:
Skyword excels at marrying content marketing with authentic influencer partnerships. Its content operations platform streamlines strategy planning, production, and distribution combining traditional editorial planning with social‑first content designed for maximum shareability. Brands gain access to a global pool of storytellers, including niche experts and micro‑influencers, ensuring every blog, video, or social post carries genuine authority. A robust digital asset management system keeps your collateral centralized and on‑brand.
Key Features:
- Modular planning calendar with AI suggestions
- Influencer discovery and campaign management
- DAM system with version control and metadata tagging
- SEO integration for keyword optimization
- Engagement & conversion benchmarks
3. Semrush (formerly NewsCred)
Founders: Ezra Firestone, Shafqat Islam
Founded Year: 2010 (as NewsCred)
Headquarters: Boston, MA, USA
Product Categories: SEO & SEM, content workflow, analytics, market intelligence
Description:
After NewsCred’s acquisition by Semrush in 2024, this platform has become a powerhouse that unites SEO and content under one roof. Enterprises leverage Semrush’s unparalleled keyword and competitive research alongside advanced workflow tools inherited from NewsCred. The result? Content that’s not only on‑brand but also strategically optimized to outrank competitors. Marketing teams can ideate, draft, and approve content while tracking its search performance in real time.
Key Features:
- Unified SEO + content workspace
- Competitive content gap analysis
- Automated content brief generator
- Approval workflows with role‑based permissions
- Rich reporting on traffic and share of voice
4. Brafton
Founders: Tom Fanelli
Founded Year: 2008
Headquarters: Boston, MA, USA
Product Categories: Blog writing, video production, infographics, white papers
Description:
Brafton is an agency‑style content marketing vendor that specializes in high‑volume, inbound‑focused campaigns. With dedicated account strategists, Brafton builds SEO‑rich editorial calendars and pairs them with custom multimedia assets videos, infographics, eBooks that educate and convert. Its in‑house team of writers, designers, and videographers integrate seamlessly with clients’ marketing departments, delivering turnkey campaigns that drive qualified leads.
Key Features:
- Dedicated strategist and editorial team
- SEO audits and continuous optimization
- Multimedia production: video, infographics, podcasts
- Monthly performance reviews with actionable insights
- CRM integration for lead tracking
5. Column Five
Founders: Ross Crooks, Jason Lankow, Joshua Hall
Founded Year: 2011
Headquarters: Costa Mesa, CA, USA
Product Categories: Data visualization, brand storytelling, interactive experiences
Description:
Column Five transforms complex data into compelling visual stories. Whether through infographics, interactive microsites, or animated videos, they help brands clarify their message and stand out in crowded feeds. Their hybrid model melding creative design with strategic narrative development makes them a favorite of B2B and B2C companies alike. Every project begins with in‑depth data analysis and ends with share‑worthy content that educates and delights.
Key Features:
- Custom data dashboards and infographics
- Interactive HTML5 experiences
- Animated explainer videos
- Brand style and visual guidelines
- Comprehensive audience persona workshops
6. Verblio
Founders: Jonathan Barrows
Founded Year: 2014
Headquarters: Denver, CO, USA
Product Categories: Blog posts, web copy, eBooks, newsletters
Description:
Verblio offers a flexible, pay‑as‑you‑go content subscription model tailored for SMBs and agencies. Clients set topics and budgets; Verblio’s vetted writing pool submits multiple drafts per assignment, letting you choose the best one. The platform’s built‑in SEO optimizer and revision system ensure each piece aligns with both brand voice and search intent. It’s an ideal solution for teams that need fast turnaround without long‑term contracts.
Key Features:
- Multiple writer submissions per order
- In‑platform SEO and readability scores
- Customizable style guides and templates
- No‑minimum monthly commitments
- Direct communication with writers
7. Scripted
Founders: Sunil Rajaraman
Founded Year: 2011
Headquarters: San Francisco, CA, USA
Product Categories: B2B blog posts, case studies, technical writing
Description:
Scripted specializes in niche‑expert content for technology, finance, and healthcare companies. Their talent network includes industry‑trained writers who craft in‑depth white papers, case studies, and thought leadership articles. A robust matching algorithm pairs briefs with writers based on expertise, ensuring technical accuracy and brand alignment. Scripted’s managed service option adds a dedicated project manager to oversee quality and deadlines.
Key Features:
- Expertise‑based writer matching
- Managed service with PM oversight
- Interactive order tracking and revision requests
- NDA and confidentiality guarantees
- Detailed writer profiles with ratings
8. ClearVoice
Founders: Joe Griffin, Layne Levine
Founded Year: 2014
Headquarters: Phoenix, AZ, USA
Product Categories: Content strategy, voice‑of‑brand editing, freelancer management
Description:
ClearVoice champions “voice‑of‑brand” consistency across every piece of content. Brands develop a custom “voice” profile, which ClearVoice uses to vet and match writers, editors, and designers. The end‑to‑end platform covers ideation, content calendars, production, and analytics backed by AI‑powered topic recommendations. Enterprises appreciate the transparency of cost and performance metrics at every stage.
Key Features:
- Brand voice profiling and style guides
- AI‑driven topic research
- Freelancer marketplace with performance analytics
- Workflow dashboards for approvals
- Integrations with WordPress, HubSpot, and more
9. nDash
Founders: Hari Krishnan, Amar Doshi
Founded Year: 2017
Headquarters: Austin, TX, USA
Product Categories: Blog content, thought leadership, social posts
Description:
nDash is shaking up content marketplaces with its “invite‑only” model. Brands post briefs, then hand‑pick from a curated list of applicants rather than sorting through hundreds of blind pitches. A built‑in editorial calendar and Slack integration keep teams aligned, and detailed performance analytics let you see which topics, writers, and formats drive the highest engagement.
Key Features:
- Invite‑only writer pitches
- Editorial calendar with team collaboration
- Slack and Jira integrations
- Writer performance dashboards
- Content repurposing tools
10. Uberflip
Founders: Randy Frisch, Aaron F. Keller
Founded Year: 2012
Headquarters: Toronto, ON, Canada
Product Categories: Content hubs, personalization, analytics
Description:
Uberflip doesn’t create content it elevates what you already have. Its “content experience” platform consolidates blogs, videos, eBooks, and case studies into personalized hubs that adapt to each visitor’s journey. Smart CTAs and A/B testing tools help marketers drive conversions, while advanced analytics reveal which experiences impact pipeline most.
Key Features:
- Dynamic content hubs and streams
- Behavioral personalization and recommendations
- A/B testing for CTAs and assets
- Integration with major marketing automation
- Account‑based marketing analytics
11. Ceros
Founders: Simon Berg, Brian Mata
Founded Year: 2012
Headquarters: New York, NY, USA
Product Categories: Interactive content, microsites, infographics
Description:
Ceros empowers marketers to build immersive, interactive content no developers required. From quizzes and flipbooks to fully interactive infographics, the drag‑and‑drop studio produces responsive experiences that captivate audiences. Marketers gain real‑time analytics on interaction rates and drop‑off points, allowing continuous optimization of engagement.
Key Features:
- Code‑free interactive design studio
- Responsive output for any device
- Real‑time engagement analytics
- Template library for rapid launch
- Collaboration tools for review cycles
12. Influence & Co.
Founders: Ross Hudgens
Founded Year: 2011
Headquarters: Charleston, SC, USA
Product Categories: Thought leadership, byline articles, ghostwriting
Description:
Influence & Co. helps executives and subject‑matter experts become recognized industry voices. From bylined articles in top publications to executive ghostwritten books, they manage the entire thought‑leadership lifecycle. Their deep relationships with media outlets ensure your insights appear where your audience already consumes content.
Key Features:
- Executive ghostwriting and editing
- Media relations and placement services
- Content calendars aligned to industry news cycles
- Performance reporting on placements and backlinks
- Training sessions for spokespeople
13. Scoop.it
Founders: Guillaume Decugis, Marc Rougier
Founded Year: 2011
Headquarters: San Francisco, CA, USA
Product Categories: Content curation, social publishing, analytics
Description:
Scoop.it automates content discovery and curation, letting brands fill social feeds and newsletters with relevant third‑party articles. Its AI engine recommends topics and sources, and an editorial interface lets teams approve, annotate, and schedule curated posts. Analytics track engagement across channels, proving the ROI of curation alongside original content.
Key Features:
- AI‑driven content recommendations
- In‑platform annotation and commentary
- Social scheduling and RSS integrations
- Customizable content hubs
- Engagement and source‑performance metrics
14. Compose.ly
Founders: Kevin Doory
Founded Year: 2015
Headquarters: New York, NY, USA
Product Categories: SEO articles, product descriptions, eCommerce content
Description:
Compose.ly focuses on high‑quality, SEO‑optimized writing for eCommerce and digital marketing agencies. Their talent pool includes former journalists and copywriters with deep SEO training. Every piece undergoes multi‑stage quality assurance covering SEO compliance, grammar, and brand voice before delivery.
Key Features:
- Specialized eCommerce copywriting
- Multi‑stage editing and QA
- SEO keyword integration and SERP tracking
- Flexible subscription and à la carte pricing
- Dedicated account specialists
15. Zerys
Founders: Boris Chumak, Randal G. Waldman
Founded Year: 2007
Headquarters: Charlotte, NC, USA
Product Categories: Blog content, technical writing, ghostwriting
Description:
Zerys offers a self‑serve content marketplace with a large, diverse pool of writers. Its content planning tools help marketers build quarterly editorial calendars and assign work based on writer ratings, specialties, and turnaround times. A suite of editor tools streamlines revisions, ensuring on‑brand, on‑time delivery.
Key Features:
- Editorial calendar with drag‑and‑drop assignment
- Writer rating and feedback system
- In‑platform revision and commenting
- Bulk ordering and workflow templates
- Integration via API for content pipelines
16. WriterAccess
Founders: Greg Gordon
Founded Year: 2010
Headquarters: Boston, MA, USA
Product Categories: Strategy, content creation, AI‑assisted writing
Description:
WriterAccess pioneered AI‑augmented content workflows, pairing human talent with machine intelligence. Marketers can generate outlines, headlines, and even first drafts via AI, then have expert writers refine for nuance and brand alignment. The platform’s talent network spans 15,000+ creators, rated on quality, speed, and collaboration.
Key Features:
- AI‑assisted brief and draft generation
- Talent network with detailed profiles
- Content scoring on readability and SEO
- Automated scheduling and assignment
- Integration with Slack and Asana
17. Crowd Content
Founders: Nick Cicero
Founded Year: 2011
Headquarters: Ottawa, ON, Canada
Product Categories: Blog articles, product descriptions, social copy
Description:
Crowd Content offers a simple, scalable content ordering system: set your brief, price, and deadline, then choose from a published list of writers. Turnaround options range from four hours to one week. A built‑in quality assurance team reviews every submission, ensuring it meets your style and SEO requirements.
Key Features:
- Flexible turnaround windows
- Dedicated QA team for each piece
- Tiered pricing for quality levels
- Real‑time order tracking
- Bulk import via API
18. ContentWriters
Founders: Bree Dail
Founded Year: 2016
Headquarters: St. Petersburg, FL, USA
Product Categories: Blog writing, press releases, white papers
Description:
ContentWriters differentiates itself through industry specialization healthcare, finance, technology, and legal. Their account managers work with clients to craft detailed content briefs and match them to writers with proven subject expertise. A post‑publication analytics add‑on helps you track performance and iterate.
Key Features:
- Industry‑specific writer pools
- Dedicated account management
- Detailed performance analytics add‑on
- Unlimited revisions within scope
- Compliance and regulatory support
19. CoSchedule
Founders: Garrett Moon, Justin Walsh
Founded Year: 2013
Headquarters: Raleigh, NC, USA
Product Categories: Marketing calendar, social automation, content optimization
Description:
CoSchedule provides more than just a content calendar it’s a marketing calendar that unifies emails, social posts, blog articles, and even ad campaigns in one drag‑and‑drop interface. Built‑in headline analyzers, social asset previews, and workflow checklists help teams hit deadlines without sacrificing quality.
Key Features:
- Unified marketing calendar across channels
- Social message “ReQueue” automation
- Headline and subject‑line analyzer
- Workflow templates and task assignments
- Integration with WordPress, Mailchimp, Buffer
20. Seismic (formerly Percolate)
Founders: Noah Brier, Peter Rendich
Founded Year: 2010 (Percolate)
Headquarters: San Diego, CA, USA
Product Categories: Marketing orchestration, content analytics, asset management
Description:
Now under the Seismic umbrella, the Percolate platform excels at marketing orchestration aligning strategy, production, and distribution across global teams. Automated campaign templates, localized content tools, and collaboration features let enterprise brands maintain consistency across regions. Advanced analytics show how each asset contributes to pipeline and revenue.
Key Features:
- Campaign templates with localization controls
- Global content planning and approvals
- Integration with Adobe, Salesforce, and more
- AI‑driven content recommendations
- Closed‑loop analytics on ROI
This selection was curated based on market reputation, breadth of services, innovation in workflow and analytics, and real‑world impact on client ROI. Partnering with any of these 20 leaders will elevate your content marketing machine and drive measurable business growth.
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