Below is an expert curated list of the Top 20 Influencer Marketing Companies in 2025. Each profile provides seven essential sections Company Name, Founders, Founded Year, Headquarters, Product Categories, a ~100 word Description, and 5–10 Key Features so you can quickly assess which platform or agency best aligns with your brand’s influencer strategy.
1. GRIN
Founders: Michael Morrison, Andrew Allen
Founded Year: 2015
Headquarters: Lehi, UT, USA
Product Categories: Influencer discovery, campaign management, CRM, analytics
Description:
GRIN positions itself as the all in one influencer marketing CRM for direct to consumer brands. By unifying influencer discovery, outreach, content approvals, and performance tracking in a single dashboard, GRIN streamlines every campaign phase. Its deep e commerce integrations (Shopify, Magento, WooCommerce) automatically sync affiliate links and product gifting, so you can see exactly which creators drive revenue. Enterprise grade reporting and customizable workflows make GRIN ideal for teams that demand both scale and precision from their influencer partnerships.
Key Features:
- Real time e commerce revenue attribution
- Automated contract and payment processing
- In platform content review and rights management
- Advanced segmentation and tagging of creator cohorts
- Customizable dashboards with ROI metrics
2. Upfluence
Founders: Adrien Garcia
Founded Year: 2013
Headquarters: New York, NY, USA & Lille, France
Product Categories: Influencer search, campaign workflow, payout management
Description:
Upfluence blends AI driven influencer search with robust campaign orchestration. Its proprietary database indexes over 3 million creator profiles across Instagram, YouTube, TikTok, and more complete with demographic and engagement filters. From initial outreach to contract signing and payment disbursement, Upfluence’s workspace centralizes every step. Marketers appreciate the platform’s audience authenticity scoring, which weeds out bots and inflators, ensuring genuine reach and engagement for every partnership.
Key Features:
- AI powered audience authenticity and fraud detection
- Cross channel influencer database with advanced filters
- Automated outreach templates and drip sequences
- Integrated invoicing and payout tracking
- In depth campaign performance dashboards
3. CreatorIQ
Founders: Tom Morrod, Mustafa Aksakal
Founded Year: 2015
Headquarters: San Francisco, CA, USA
Product Categories: Enterprise influencer management, measurement, fraud protection
Description:
CreatorIQ serves large enterprises seeking a single source of truth for global influencer programs. Its graph based data model maps relationships between creators, audiences, and content to uncover authentic partnerships and untapped networks. With enterprise grade permissioning, centralized asset libraries, and AI driven performance benchmarks, CreatorIQ helps brands scale campaigns while maintaining rigorous compliance standards. Leading Fortune 500 companies rely on its closed loop analytics to tie influencer activity directly back to pipeline and revenue.
Key Features:
- Global creator relationship graph and network mapping
- Enterprise permissioning and audit trails
- Integrated brand safety and compliance modules
- Customizable KPI benchmarks and dashboards
- Automated campaign briefs and creative guidelines
4. Traackr
Founders: Pierre Loïc Assayag, Brittany Diver
Founded Year: 2008
Headquarters: New York, NY, USA & London, UK
Product Categories: Influencer intelligence, program management, ROI analytics
Description:
As one of the earliest influencer platforms, Traackr combines deep influencer intelligence with program management tools. Its platform analyzes topical authority, audience demographics, and historical performance to recommend ideal creator matches. Once campaigns launch, Traackr’s closed loop measurement ties content engagement back to business outcomes brand lift, website traffic, and even conversions. The tool’s global reach and multi market support make it a staple for brands executing localized influencer strategies across regions.
Key Features:
- Topic and sentiment based influencer scoring
- Cross market campaign planning and localization
- Closed loop ROI measurement with Google Analytics integration
- Brand safety and content compliance monitoring
- Collaborative workspace for internal and agency teams
5. AspireIQ
Founders: Gil Eyal, Ish Subedar
Founded Year: 2013
Headquarters: San Francisco, CA, USA
Product Categories: Community commerce, influencer CRM, content marketplace
Description:
AspireIQ powers “community commerce” by treating influencers as an internal marketing channel. Brands build long term relationships via personalized outreach, automated gifting, and milestone based reward systems. The platform’s AI assisted content calendar and performance analytics help teams plan, approve, and optimize content that aligns with broader marketing initiatives. With deep Shopify and Klaviyo integrations, AspireIQ also automates affiliate link generation and tracks customer journeys back to specific creator posts.
Key Features:
- Relationship health scoring and lifecycle management
- Automated product seeding and gifting workflows
- AI driven content calendar recommendations
- Affiliate link generation with dynamic attribution
- Integrated email and CRM touchpoints
6. Julius
Founders: Wade Gerten, Dorian Sterka
Founded Year: 2014
Headquarters: New York, NY, USA
Product Categories: Influencer search, outreach, reporting
Description:
Julius offers a high touch platform that prioritizes curated, data backed influencer discovery and human powered support. Its team vets each profile with manual reviews, ensuring accuracy in audience demographics and engagement metrics. Campaign managers benefit from streamlined outreach sequences, GDPR compliant contracting tools, and real time content monitoring. Julius’s reporting suite aggregates performance across organic and paid posts, giving brands a holistic view of each partnership’s impact.
Key Features:
- Manually verified influencer profiles
- GDPR compliant workflow and contracting
- Template based outreach and follow up sequences
- Real time campaign monitoring and alerts
- Unified performance reporting for organic vs. paid
7. HYPR
Founders: David Rusenko, Alvin Tsao
Founded Year: 2014
Headquarters: New York, NY, USA
Product Categories: Audience analytics, influencer discovery, campaign tracking
Description:
HYPR differentiates itself with unparalleled audience analytics, giving marketers deep insights into creator followers’ demographics, interests, and even purchase behaviors. Its discovery engine indexes over 12 million influencers and classifies them into niche verticals fitness, beauty, gaming, and more. HYPR’s campaign module tracks every post’s reach, engagement, and estimated media value, making it easy to justify influencer spend to stakeholders.
Key Features:
- Detailed audience demographic and psychographic data
- Vertical specific influencer segmentation
- Realtime earned media value tracking
- Campaign level fraud detection
- API access for custom reporting
8. Klear
Founders: Tomer Tagrin, Or Tal
Founded Year: 2011
Headquarters: New York, NY, USA & Tel Aviv, Israel
Product Categories: Influencer analytics, CRM, reporting
Description:
Klear specializes in influencer analytics and relationship management. Its platform monitors creator performance across Instagram, YouTube, TikTok, Twitter, and blogs, surfacing trending content topics and rising creators. The built in CRM lets teams track every touchpoint emails sent, contracts signed, content delivered while advanced reporting shows audience growth, engagement rates, and benchmark comparisons against competitors.
Key Features:
- Multi channel performance analytics
- Trend and hashtag tracking alerts
- Built in influencer CRM with activity timelines
- Customizable KPI dashboards
- Competitive benchmarking
9. Tagger (Sprout Social)
Founders: Scott Guthrie, Eric Schwartzman, Dave Balter
Founded Year: 2015
Headquarters: Nashville, TN, USA & New York, NY, USA
Product Categories: Influencer discovery, analytics, workflow
Description:
Acquired by Sprout Social in 2024, Tagger now Sprout Social Influencer Marketing integrates tightly with social listening and publishing tools. Its Brand Fit® score matches creators based on audience overlap and topical relevance, while campaign workflows live alongside your broader social calendars. Marketers can view influencer ROI side by side with owned social performance, unlocking unified reporting across all digital channels.
Key Features:
- Brand Fit® matching algorithm
- End to end campaign workflow embedded in Sprout Social
- Unified social listening and influencer monitoring
- ROI reporting alongside organic social metrics
- Collaborative approval and feedback loops
10. NeoReach
Founders: Eddie Bach, Jared Field
Founded Year: 2014
Headquarters: Los Angeles, CA, USA
Product Categories: Influencer search, managed services, analytics
Description:
NeoReach combines a self serve influencer platform with full service campaign support. Brands can search its database of over 3 million influencers or leverage NeoReach’s in house talent buyers and strategists for end to end execution. Proprietary algorithms score creators on authenticity, relevance, and past performance, while the analytics suite measures reach, engagement, and brand sentiment in real time.
Key Features:
- Hybrid self serve & managed service models
- Proprietary creator scoring metrics
- In platform contract and payment management
- Real time sentiment analysis
- Post campaign benchmarking
11. IZEA
Founders: Ted Murphy
Founded Year: 2006
Headquarters: Winter Park, FL, USA
Product Categories: Sponsored content marketplace, affiliate, analytics
Description:
As one of the industry’s pioneers, IZEA operates both a marketplace connecting brands to influencers and an enterprise platform for large campaigns. Its suite spans sponsored blog posts, social media endorsements, and affiliate programs. IZEA’s WorkStream™ interface manages content briefs, approvals, and payments, while ContentScore™ analytics benchmark each post’s performance against thousands of campaigns in its database.
Key Features:
- Marketplace for one off and recurring campaigns
- Affiliate link tracking and attribution
- ContentScore™ performance benchmarking
- Automated legal and payment workflows
- API for integration with martech stacks
12. Mavrck
Founders: Nicky Capozzi
Founded Year: 2014
Headquarters: Detroit, MI, USA
Product Categories: Advocacy marketing, influencer CRM, loyalty
Description:
Mavrck focuses on advocacy by treating customers, employees, and influencers as potential brand ambassadors. Through gamified campaigns and loyalty tiers, participants earn rewards for content creation, product reviews, and social shares. The platform’s robust API connects advocacy data to CRM and marketing automation systems, enabling personalized nurture streams that turn advocates into long term brand champions.
Key Features:
- Multi stakeholder advocacy campaigns
- Gamification and tiered reward structures
- Deep CRM and MAP integrations
- Automated advocacy lifecycle communications
- Advocacy to purchase attribution
13. Influence.co
Founders: Levi Sharpe
Founded Year: 2014
Headquarters: San Francisco, CA, USA
Product Categories: Creator portfolios, marketplace, community
Description:
Influence.co functions as both a creative portfolio platform and a marketplace. Influencers build public profiles showcasing past collaborations, social stats, and audience demographics. Brands browse or post briefs, then negotiate directly with creators. The social feed and community features encourage peer networking and learning, making Influence.co a hybrid of LinkedIn and Instagram for creators.
Key Features:
- Public creator portfolios and case studies
- Direct messaging and collaboration workflows
- Community feed for trends and best practices
- Verified audience analytics
- Marketplace brief posting and discovery
14. Heepsy
Founders: Sergio Liñán
Founded Year: 2016
Headquarters: Barcelona, Spain
Product Categories: Influencer search, analytics, email outreach
Description:
Heepsy’s easy to use interface makes it ideal for small to mid sized businesses entering influencer marketing. With filters for location, engagement rate, and audience demographics, brands can quickly identify micro and nano influencers. Heepsy also offers an integrated email outreach tool and campaign tracking dashboard, giving lean teams everything they need to launch and measure influencer partnerships without complexity.
Key Features:
- Location based influencer search
- Nano and micro influencer segmentation
- Built in email outreach and follow ups
- Engagement and audience quality scores
- Simple campaign performance reporting
15. Onalytica
Founders: Jeff Turner, Rachel England
Founded Year: 2011
Headquarters: London, UK
Product Categories: Influencer mapping, program management, analytics
Description:
Onalytica excels in B2B influencer marketing, using natural language processing to identify thought leaders across social, blogs, forums, and podcasts. Its influencer relationship dashboard tracks every interaction tweets, mentions, co authored articles helping brands nurture high value partnerships over time. Onalytica’s impact reporting measures share of voice, sentiment, and network growth, delivering insights tailored to enterprise marketing and PR teams.
Key Features:
- NLP based influencer mapping across channels
- Interaction and relationship management
- Share of voice and sentiment analytics
- Content amplification workflows
- White label reporting
16. Brandwatch (formerly Falcon.io)
Founders: Gurmeet Singh, Jeromy Carriere
Founded Year: 2010 (Falcon.io acquired 2019)
Headquarters: Brighton, UK & New York, NY, USA
Product Categories: Social listening, influencer marketing, content publishing
Description:
Under the Brandwatch umbrella, the former Falcon.io platform integrates social listening, publishing, and influencer management in one interface. Brands can identify trending creators through real time social monitoring, engage them directly from the platform, and then publish and measure campaign content alongside owned social posts. This unified approach reduces tool fragmentation and surfaces deeper insights into influencer impact on brand conversations.
Key Features:
- Real time influencer discovery via social listening
- Unified social publishing and approval workflows
- Campaign specific listening dashboards
- Collaborative content calendar
- ROI tracking across paid, owned, and earned social
17. Fanbytes
Founders: Bailey Waters, Alex Keane
Founded Year: 2016
Headquarters: London, UK
Product Categories: TikTok & Snapchat campaigns, creative studios, performance analytics
Description:
Fanbytes specializes in engaging Gen Z audiences on TikTok, Snapchat, and Instagram Reels. Their in house creative studio produces short form video ads and influencer driven challenges designed to spark organic virality. A performance focused approach prioritizes metrics like sticker taps, swipe ups, and hashtag uses, feeding real time data back into creative iterations. Agencies and brands turn to Fanbytes when they need rapid, youth centric campaigns.
Key Features:
- Gen Z targeted creative ideation
- In house production of short form videos
- Hashtag challenge management
- Real time performance dashboards
- A/B testing of creative hooks
18. SocialBook
Founders: Aulik Nayak
Founded Year: 2018
Headquarters: San Francisco, CA, USA
Product Categories: Influencer analytics, predictive performance, content planning
Description:
SocialBook leverages machine learning to forecast campaign performance before launch. By analyzing historical creator data engagement rates, audience overlap, video view curves brands can simulate reach and conversion projections. The content planning module generates optimized posting schedules and suggests trending topics, ensuring each influencer piece hits at peak moments. Post campaign, SocialBook’s analytics compare actual results to predictions, refining future forecasts.
Key Features:
- AI driven campaign performance forecasting
- Historical content trend analysis
- Optimized posting schedule recommendations
- Predictive ROI modeling
- Post campaign gap analysis
19. Influence4You
Founders: Guillaume Cabane, Matthieu Favre Bulle
Founded Year: 2015
Headquarters: Paris, France
Product Categories: Influencer marketplaces, managed campaigns, analytics
Description:
Influence4You operates a European focused influencer marketplace and full service agency arm. Brands can self serve via the platform to browse creator profiles and launch small campaigns, or engage the agency for large, multi marketrollouts. Solid analytics on engagement rates, audience overlaps, and cost per engagement help optimize budget allocation across macro and micro influencers in key European markets.
Key Features:
- Dual marketplace & managed agency model
- Country specific influencer directories
- Engagement and cost benchmarks
- Integrated campaign brief builder
- Post campaign optimization recommendations
20. Viral Nation
Founders: Chase Hoffberger, Jacob Seigel Boettner
Founded Year: 2014
Headquarters: Toronto, ON, Canada & Miami, FL, USA
Product Categories: Influencer talent management, creative production, data analytics
Description:
Viral Nation blends influencer marketing with talent management and creative production. Beyond platform tools, they represent top creators and esports athletes, offering end to end services from talent contracting to branded content shoots. Their data science team analyzes campaign performance across paid and organic channels, feeding insights back into content strategies. Viral Nation’s hybrid agency platform model makes it a go to for brands seeking both strategic counsel and hands on execution.
Key Features:
- Full service talent management and contracting
- In house creative studio and production crew
- Data science driven performance insights
- Omnichannel amplification strategies
- Brand safety and compliance oversight
With these 20 leading vendors ranging from self serve platforms to full service agencies you can design influencer programs that scale, drive authentic engagement, and deliver measurable business outcomes. Choose the partner whose strengths align most closely with your brand’s goals, resources, and target audience.
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