Top 20 Influencer Marketing Platforms

As the influencer marketing landscape evolves, brands are increasingly leveraging specialized platforms to connect with creators, streamline campaigns, and maximize ROI. With the global influencer marketing industry projected to reach $24 billion by 2025, selecting the right platform is critical for success. As a seasoned market research head, I’ve curated a list of the top 20 influencer marketing platforms, each analyzed through seven key lenses: company name, founders, founded year, headquarters, product categories, company description, and key features. This guide offers high-quality, actionable insights to empower brands in crafting impactful influencer strategies.

1. Upfluence

• Founders: Kevin Creusy, Vivien Garnier
• Founded Year: 2013
• Headquarters: New York, NY, USA
• Product Categories: Influencer Marketing, Affiliate Marketing, Creator Management
• Description: Upfluence is a leading influencer marketing platform that seamlessly integrates with e-commerce ecosystems, empowering brands to discover, manage, and analyze creator partnerships. Known for its AI-driven approach, Upfluence connects brands with over 200 million creators, offering tools to streamline outreach and payments. Its robust analytics provide deep insights into campaign performance, making it a favorite among DTC brands. Upfluence’s focus on data-driven decision-making and automation positions it as a versatile solution for scaling influencer programs.
• Key Features:
  • AI-powered influencer discovery with precise audience targeting
  • Integration with Shopify, Klaviyo, and other e-commerce platforms
  • Automated commission calculations and one-click payments
  • Comprehensive analytics for ROI, AOV, and campaign performance
  • Customizable influencer database with first-party data
  • Real-time campaign tracking and predictive analytics
  • Creator marketplace for rapid campaign launches

2. Traackr

• Founders: Pierre-Loïc Assayag, David Chanc
• Founded Year: 2008
• Headquarters: San Francisco, CA, USA
• Product Categories: Influencer Marketing, Campaign Management, Analytics
• Description: Traackr is a pioneer in influencer marketing, offering a data-driven platform trusted by global brands like Microsoft and Chipotle. With advanced analytics and a focus on relationship management, Traackr helps brands identify high-impact creators and measure campaign success. Its Vitality Score and Influencer Market Benchmark provide unique insights into audience quality and competitive positioning. Traackr’s robust tracking capabilities make it ideal for enterprises seeking to scale sophisticated influencer programs.
• Key Features:
  • Influencer discovery with audience quality scoring
  • Campaign management tools for goal setting and tracking
  • Vitality Score to assess influencer impact
  • Influencer Market Benchmark for competitive analysis
  • Advanced analytics for cross-channel performance
  • Relationship management CRM for long-term partnerships
  • Support for multiple platforms including Instagram, YouTube, and blogs

3. Grin

• Founders: Brandon Brown, Brian Mechem
• Founded Year: 2014
• Headquarters: Sacramento, CA, USA
• Product Categories: Influencer Marketing, E-commerce Integration, Creator Management
• Description: Grin is a premier influencer marketing platform tailored for e-commerce and DTC brands. With integrations into Shopify, WooCommerce, and Magento, Grin streamlines creator discovery, campaign management, and product seeding. Its focus on fostering authentic creator relationships sets it apart, offering tools to automate workflows and track conversions. Grin’s intuitive interface and comprehensive analytics make it a go-to for brands aiming to drive sales through influencer partnerships.
• Key Features:
  • Seamless integration with major e-commerce platforms
  • Creator discovery suite with audience analytics
  • Automated product seeding and discount code management
  • Real-time conversion tracking and ROI reporting
  • Influencer CRM for streamlined communication
  • Content amplification tools for broader reach
  • Payment automation for creators

4. Sprout Social

• Founders: Justyn Howard, Aaron Rankin, Gilad Bechar
• Founded Year: 2010
• Headquarters: Chicago, IL, USA
• Product Categories: Social Media Management, Influencer Marketing, Analytics
• Description: Sprout Social is a robust social media management platform with a powerful influencer marketing module. Trusted by brands for its AI-driven influencer discovery and CRM capabilities, Sprout Social enables seamless campaign execution across platforms like Instagram and TikTok. Its Brand Fit Score ensures alignment between creators and brand values, while competitor analysis tools enhance strategic planning. Sprout Social is ideal for businesses seeking an integrated social media and influencer marketing solution.
• Key Features:
  • AI Assist for rapid influencer discovery
  • Brand Fit Score for creator vetting
  • Influencer CRM for relationship management
  • Competitor analysis tools for strategy optimization
  • Instagram integration for scheduling and engagement
  • Real-time analytics for campaign performance
  • Cross-platform post scheduling

5. LTK

• Founders: Amber Venz Box, Baxter Box
• Founded Year: 2011
• Headquarters: Dallas, TX, USA
• Product Categories: Influencer Marketing, Affiliate Marketing, Creator Tools
• Description: LTK, formerly LIKEtoKNOW.it, revolutionized influencer marketing by enabling creators to share shoppable links. With a network of over 200,000 creators, LTK empowers brands to drive sales through affiliate partnerships. Its self-service platform, LTK Connect, offers a “marketing command center” with real-time sales and conversion data. LTK’s historical data and vetted creator network make it a top choice for brands in fashion, beauty, and lifestyle.
• Key Features:
  • Creator discovery with historical performance data
  • Affiliate link and tracking tag creation
  • Real-time sales and conversion dashboards
  • Vetted, invite-only creator network
  • Campaign management for seamless execution
  • Cross-platform support for Instagram, TikTok, and YouTube

6. Influencity

• Founders: Daniel Sanchez
• Founded Year: 2014
• Headquarters: Madrid, Spain
• Product Categories: Influencer Marketing, Campaign Management, Analytics
• Description: Influencity is a collaborative influencer marketing platform designed to simplify brand-creator partnerships. With access to over 200 million global creators, it offers a user-friendly dashboard for discovery, outreach, and analytics. Influencity’s local influence factor helps brands target specific geographic markets, while its predictive analytics ensure high-impact collaborations. The platform’s focus on scalability and automation makes it ideal for brands managing multiple campaigns.
• Key Features:
  • 200M+ creator database with local influence targeting
  • Predictive analytics for creator vetting
  • Automated email tracking for outreach
  • Campaign management with task assignment
  • Coupon tracking and sales analytics
  • Content calendar for strategic planning
  • Customizable influencer database

7. Shopify Collabs

• Founders: Tobi Lütke, Daniel Weinand, Scott Lake
• Founded Year: 2006 (Shopify), 2021 (Collabs)
• Headquarters: Ottawa, Canada
• Product Categories: Influencer Marketing, Affiliate Marketing, E-commerce
• Description: Shopify Collabs is an influencer marketing platform integrated into Shopify’s ecosystem, offering free access to Shopify merchants. It simplifies creator discovery and campaign management, with tools for affiliate programs and automated payments. Designed for e-commerce businesses, Shopify Collabs supports partnerships across Instagram, YouTube, and TikTok, driving product reviews and sales. Its seamless integration and cost-effectiveness make it a compelling choice for Shopify users.
• Key Features:
  • Free for Shopify merchants
  • Affiliate program creation with referral links
  • Automated payments via Shopify Billing
  • Creator discovery tailored to niche and industry
  • Campaign tracking for engagement and sales
  • Support for multiple social platforms

8. CreatorIQ

• Founders: Igor Vaks
• Founded Year: 2014
• Headquarters: Los Angeles, CA, USA
• Product Categories: Influencer Marketing, Campaign Management, Analytics
• Description: CreatorIQ is a cloud-based influencer marketing platform known for its AI-driven discovery and analytics. With a database of over 123,000 vetted creators, it offers tools to automate campaign workflows and measure ROI. CreatorIQ’s intuitive interface and robust reporting dashboard make it a favorite among brands in beauty, fashion, and tech. Its focus on scalability and performance metrics ensures impactful influencer partnerships.
• Key Features:
  • AI-powered influencer discovery with audience insights
  • Automated content approval workflows
  • Campaign management with contract tracking
  • Comprehensive reporting dashboard with filters
  • Influencer scoring algorithms for vetting
  • Cross-platform analytics for performance
  • Cloud-based access on any device

9. Aspire

• Founders: Anand Kishore, Eric Lam
• Founded Year: 2013
• Headquarters: San Francisco, CA, USA
• Product Categories: Influencer Marketing, Campaign Management, Creator Collaboration
• Description: Aspire, formerly AspireIQ, is a leading platform for brands seeking to optimize influencer partnerships. Its AI-powered matching technology identifies creators aligned with brand aesthetics, while its campaign tools streamline collaboration and performance tracking. Aspire’s focus on long-term relationships and authentic content makes it ideal for brands in fashion, beauty, and wellness. The platform’s scalability supports both small businesses and enterprises.
• Key Features:
  • AI-driven creator matching by aesthetic
  • Campaign management with contract automation
  • Real-time performance tracking and ROI analytics
  • Creator marketplace for collaboration proposals
  • Tools for content creation and approval
  • Support for Instagram, TikTok, and YouTube

10. Modash

• Founders: Karl-Kristjan Lääts, Kristjan Raude
• Founded Year: 2018
• Headquarters: Tallinn, Estonia
• Product Categories: Influencer Marketing, Analytics, E-commerce Integration
• Description: Modash is an end-to-end influencer marketing solution designed for Shopify stores, boasting a database of over 250 million creator profiles. Used by brands like Birkenstock and Victoria’s Secret, Modash offers deep analytics to ensure high-engagement partnerships. Its integrated outreach tools and user-friendly interface make it a top choice for e-commerce brands aiming to scale influencer programs efficiently.
• Key Features:
  • 250M+ creator database with engagement analytics
  • Integrated Gmail/Outlook outreach inbox
  • Performance metrics by post type
  • Brand collaboration history analysis
  • Product shipping and campaign tracking
  • Shopify store integration
  • Free trial for testing

11. IZEA Flex

• Founders: Ted Murphy
• Founded Year: 2006
• Headquarters: Orlando, FL, USA
• Product Categories: Influencer Marketing, Campaign Management, Social Listening
• Description: IZEA Flex, part of IZEA’s influencer marketing suite, offers a mid-priced solution for brands seeking flexibility. With tools for contact management, social listening, and campaign performance tracking, IZEA Flex supports brands in building creator networks. Its free trial and flat-fee pricing make it accessible for mid-sized businesses. IZEA’s focus on data-driven insights ensures effective influencer partnerships.
• Key Features:
  • Contact management for creator relationships
  • Social listening for audience insights
  • Campaign-building tools with performance tracking
  • Free trial for platform testing
  • Flat $2 transaction fee
  • Customizable filters for influencer discovery
  • Analytics for reach and engagement

12. YouTube BrandConnect

• Founders: Steve Chen, Chad Hurley, Jawed Karim (YouTube)
• Founded Year: 2005 (YouTube), 2020 (BrandConnect)
• Headquarters: San Bruno, CA, USA
• Product Categories: Influencer Marketing, Campaign Management
• Description: YouTube BrandConnect, powered by Google, is the largest influencer marketing platform for YouTube creators. With nearly 500,000 U.S. creators, it connects brands with influencers for sponsored content and campaigns. Its integration with YouTube’s analytics ensures precise performance tracking, making it ideal for brands targeting video-driven audiences. BrandConnect’s scale and reliability make it a cornerstone for YouTube-focused strategies.
• Key Features:
  • Access to 500,000+ YouTube creators
  • Campaign management with goal setting
  • Integration with YouTube analytics
  • Tools for sponsored content collaboration
  • Performance tracking for views and engagement
  • Support for brand-creator negotiations

13. Captiv8

• Founders: Krishna Subramanian, Vignesh Ram
• Founded Year: 2015
• Headquarters: San Francisco, CA, USA
• Product Categories: Influencer Marketing, Analytics, Campaign Management
• Description: Captiv8 is an AI-powered influencer marketing platform designed for smaller teams seeking efficiency. Its matching technology identifies creators aligned with brand goals, while its analytics provide insights into audience authenticity and engagement. Captiv8’s focus on automation and data-driven decisions makes it a strong choice for brands in beauty, fashion, and tech looking to optimize campaigns with limited resources.
• Key Features:
  • AI-driven creator matching technology
  • Audience authenticity and engagement analytics
  • Campaign management with automation
  • Content collaboration and approval tools
  • Real-time performance tracking
  • Support for Instagram, TikTok, and YouTube

14. Tapfiliate

• Founders: Michiel Dral
• Founded Year: 2014
• Headquarters: Amsterdam, Netherlands
• Product Categories: Affiliate Marketing, Influencer Marketing, Referral Management
• Description: Tapfiliate is a versatile platform increasingly used for influencer marketing, specializing in referral and affiliate programs. It enables brands to issue unique referral links and discount codes, automating sales attribution and payments. Tapfiliate’s branded creator dashboards enhance influencer engagement, making it a cost-effective solution for brands prioritizing product referrals and measurable ROI.
• Key Features:
  • Unique referral links and discount codes
  • Automated sales attribution for influencers
  • Branded self-serve creator dashboards
  • Campaign tracking for sales and ROI
  • Payment automation in multiple currencies
  • Integration with e-commerce platforms

15. Creator.co

• Founders: Matt McGorry
• Founded Year: 2016
• Headquarters: Vancouver, Canada
• Product Categories: Influencer Marketing, Affiliate Marketing, Campaign Management
• Description: Creator.co offers a dual-nature platform for brands and creators, supporting end-to-end campaign management or outsourced services. Its marketplace allows brands to list opportunities, attracting creator proposals. Creator.co’s affiliate program tools and e-commerce integrations make it ideal for small to medium-sized businesses seeking to scale influencer partnerships with minimal overhead.
• Key Features:
  • Creator marketplace for brand listings
  • Affiliate program creation with tracking
  • End-to-end campaign management tools
  • Outsourced managed service option
  • E-commerce store integration
  • Tools for creator proposals and negotiation

16. Onalytica

• Founders: Michael Birch, Paul Birch
• Founded Year: 2009
• Headquarters: San Francisco, CA, USA
• Product Categories: Influencer Marketing, Analytics, Campaign Management
• Description: Onalytica is an award-winning platform that helps brands scale global influencer programs. With advanced data insights and a consistent MIV metric, Onalytica enables brands to track media mentions and analyze cross-channel performance. Its support for multiple languages and markets makes it ideal for enterprises like Adidas and Samsung targeting diverse audiences.
• Key Features:
  • Advanced data insights with MIV metric
  • Cross-channel performance analytics
  • Influencer discovery with global reach
  • Campaign management for large-scale programs
  • Support for five languages
  • Custom reporting and keyword targeting

17. Klear

• Founders: Guy Avigdor, Eytan Avigdor, Noam Avigdor
• Founded Year: 2011
• Headquarters: New York, NY, USA
• Product Categories: Influencer Marketing, CRM, Campaign Management
• Description: Klear, part of Meltwater, is a user-friendly platform focused on influencer relationship management. Its purpose-built CRM and massive creator marketplace streamline discovery and collaboration. Klear’s automated tools for product seeding and terms templates save time, making it a strong choice for agencies and brands seeking efficient influencer management with a human touch.
• Key Features:
  • Purpose-built Influencer CRM
  • Massive creator marketplace for discovery
  • Automated product seeding tools
  • Terms and conditions templates
  • Campaign tracking and analytics
  • Geographic and niche-specific filters

18. Bazaarvoice

• Founders: Brett Hurt, Brant Barton
• Founded Year: 2005
• Headquarters: Austin, TX, USA
• Product Categories: Influencer Marketing, Review Management, Analytics
• Description: Bazaarvoice combines influencer marketing with review syndication, offering a comprehensive platform for brands to amplify social proof. Its user-friendly interface and 20-key insight search engine help brands identify creators for Instagram-focused campaigns. While less suited for micro-influencers, Bazaarvoice’s robust analytics and retailer integrations make it ideal for medium-sized businesses in retail and beauty.
• Key Features:
  • User-friendly interface for non-technical users
  • Search engine with 20 key insights
  • Review syndication across retailers
  • Campaign analytics for engagement and reach
  • Instagram-focused influencer discovery

19. TikTok Creator Marketplace

• Founders: Zhang Yiming (ByteDance)
• Founded Year: 2016 (TikTok), 2019 (Creator Marketplace)
• Headquarters: Culver City, CA, USA
• Product Categories: Influencer Marketing, Campaign Management
• Description: TikTok Creator Marketplace connects brands with TikTok creators for dynamic, short-form video campaigns. Free for brands, it offers robust discovery tools and real-time analytics to track engagement and reach. With TikTok’s massive Gen Z and Millennial audience, the platform is a powerhouse for brands seeking viral content and high engagement rates.
• Key Features:
  • Free access for brands
  • Influencer discovery with demographic filters
  • Campaign management with goal setting
  • Real-time analytics for engagement
  • Collaboration tools for content creation
  • Support for TikTok-specific campaigns

20. Collabstr

• Founders: Oleksandr Ponomarenko
• Founded Year: 2020
• Headquarters: Toronto, Canada
• Product Categories: Influencer Marketing, Campaign Management
• Description: Collabstr is a streamlined platform for brands to find and hire Instagram, TikTok, and YouTube influencers. Its vetted creator database and secure payment system ensure high-quality content and trust. Collabstr’s campaign brief templates and price filters save time, making it a cost-effective solution for brands in fashion, lifestyle, and seasonal industries seeking fast-turnover campaigns.
• Key Features:
  • Vetted creator database for quality assurance
  • Secure payment system with escrow
  • Campaign brief templates for efficiency
  • Price filters for budget alignment
  • Instant chat for creator communication
  • Support for Instagram, TikTok, and YouTube

Conclusion

The influencer marketing platforms listed above offer diverse solutions tailored to various brand needs, from e-commerce integration to global scalability. By evaluating factors like database size, analytics depth, and platform integrations, brands can select the right tool to drive engagement and ROI. Whether you’re a small business leveraging Shopify Collabs or an enterprise scaling with Traackr, these platforms provide the infrastructure to build authentic, impactful creator partnerships in 2025.