Top 20 Activewear Brands of 2025: Redefining Fitness, Style, and Sustainability
The activewear industry is thriving, blending cutting-edge performance technology with fashion-forward designs that transition seamlessly from gym to street. Below, we explore the top 20 activewear brands that are redefining the market with innovation, sustainability, and style. Each profile includes the company name, founders, founding year, headquarters, product categories, a detailed description, and key features that set the brand apart.
1. Nike, Inc.
Founders: Bill Bowerman, Phil Knight
Founded Year: 1964 (as Blue Ribbon Sports; became Nike in 1971)
Headquarters: Beaverton, Oregon, USA
Product Categories: Athletic footwear, apparel, accessories, equipment
Description: Nike, Inc., a global titan in activewear, was born from a vision to enhance athletic performance through innovative design. Founded as Blue Ribbon Sports, it rebranded to Nike, inspired by the Greek goddess of victory. With over $46 billion in revenue (2022), Nike dominates with iconic products like Air Max and Nike Pro, alongside subsidiaries like Converse. Its “Just Do It” campaign, crafted by Wieden+Kennedy, is a cultural landmark. Nike’s commitment to sustainability and community through initiatives like the Nike Well Collective sets it apart as a leader in both performance and lifestyle. Key Features:
- Advanced moisture-wicking Dri-FIT technology for superior comfort.
- Sustainable materials in select lines, targeting carbon neutrality.
- Extensive range for sports like running, basketball, and yoga.
- Collaborations with athletes and designers for exclusive collections.
- Nike Well Collective offers holistic fitness guidance.
- Iconic Air cushioning for unparalleled impact protection.
2. Lululemon Athletica
Founders: Chip Wilson
Founded Year: 1998
Headquarters: Vancouver, British Columbia, Canada
Product Categories: Yoga wear, athletic apparel, footwear, accessories
Description: Lululemon revolutionized athleisure with its buttery-soft fabrics and body-enhancing silhouettes. Founded by Chip Wilson, the brand caters to yoga enthusiasts and beyond, offering stylish, high-performance gear. Its Align High-Rise Pant and Define Jacket are social media sensations, driven by a focus on community and technical innovation. With a global retail presence, Lululemon blends fashion and function, making it a staple for fitness and casual wear. Its commitment to quality and community engagement has cemented its status as a pioneer in the athleisure movement. Key Features:
- Signature Luon fabric with four-way stretch and moisture-wicking properties.
- Size-inclusive designs for diverse body types.
- Community-driven events like yoga classes and run clubs.
- High-performance footwear for running and training.
- Viral social media presence, boosting brand engagement.
- Focus on mindfulness and wellness integration.
3. Adidas
Founders: Adolf Dassler
Founded Year: 1949
Headquarters: Herzogenaurach, Germany
Product Categories: Athletic footwear, apparel, accessories, equipment
Description: Adidas, founded by Adolf Dassler, is a global sportswear powerhouse known for its iconic three-stripe logo and high-performance gear. From soccer to running, its products blend cutting-edge technology with streetwear appeal. Adidas emphasizes sustainability, using recycled materials in its cult-classic silhouettes. With a rich history tied to athletic innovation, the brand remains a favorite among athletes and fashion enthusiasts, offering versatile pieces that excel in both performance and style. Key Features:
- Boost cushioning for energy return and comfort.
- Sustainable Primegreen fabrics made from recycled materials.
- Collaborations with designers like Stella McCartney.
- Wide range for sports including soccer, running, and basketball.
- Anti-slip outsoles for enhanced traction.
- Iconic retro-inspired designs for streetwear.
4. Under Armour
Founders: Kevin Plank
Founded Year: 1996
Headquarters: Baltimore, Maryland, USA
Product Categories: Athletic apparel, footwear, accessories
Description: Under Armour, founded by Kevin Plank, is synonymous with performance-driven activewear. Designed to enhance athletic output, its gear features innovative fabrics that wick sweat and provide compression. Popular among athletes, Under Armour’s products cater to diverse sports, from football to running. The brand’s focus on durability and cutting-edge design has made it a go-to for fitness enthusiasts seeking reliable, high-quality apparel. Key Features:
- HeatGear and ColdGear for temperature regulation.
- Compression technology for muscle support.
- Anti-odor fabrics for prolonged freshness.
- Wide range of sports-specific apparel and footwear.
- Durable construction for intense workouts.
5. Puma SE
Founders: Rudolf Dassler
Founded Year: 1948
Headquarters: Herzogenaurach, Germany
Product Categories: Athletic footwear, apparel, accessories
Description: Puma, founded by Rudolf Dassler, is a global leader in sportswear, known for its sleek designs and performance-driven products. Celebrating its 75th anniversary in 2023, Puma blends athletic functionality with cultural relevance, collaborating with influencers and athletes. Its activewear spans soccer, running, and lifestyle categories, offering stylish yet functional gear that resonates with a broad audience. Key Features:
- Lightweight, breathable materials for comfort.
- Collaborations with celebrities for trendsetting designs.
- Sustainable initiatives like recycled polyester use.
- High-performance footwear for running and soccer.
- Bold, fashion-forward aesthetics.
6. Alo Yoga
Founders: Danny Harris, Marco DeGeorge
Founded Year: 2007
Headquarters: Los Angeles, California, USA
Product Categories: Yoga apparel, activewear, accessories
Description: Alo Yoga, founded by Danny Harris and Marco DeGeorge, is a celebrity-favorite brand that blends high-performance yoga wear with chic streetwear. Known for clean lines and luxurious fabrics, Alo’s gear is designed for both intense workouts and casual outings. Its commitment to quality and flexibility has made it a staple for yogis and fashion enthusiasts, with endorsements from stars like Kendall Jenner amplifying its reach. Key Features:
- Ultra-soft, compressive fabrics for flexibility.
- Fashion-forward designs for gym-to-street versatility.
- High-impact sports bras for running and HIIT.
- Eco-conscious materials in select collections.
- Celebrity-driven marketing for brand visibility.
7. Gymshark
Founders: Ben Francis
Founded Year: 2012
Headquarters: Birmingham, United Kingdom
Product Categories: Athletic apparel, accessories
Description: Gymshark, founded by Ben Francis in his parents’ garage, has grown into a £1.5 billion fitness empire. With a massive social media following, it targets gym-goers with performance-driven apparel that balances style and functionality. Known for its bold designs and inclusive sizing, Gymshark fosters a community of fitness enthusiasts through engaging content and ambassador programs. Key Features:
- Seamless designs for reduced chafing.
- High-stretch fabrics for unrestricted movement.
- Inclusive sizing for diverse body types.
- Strong social media engagement with fitness influencers.
- Affordable pricing for premium quality.
8. Fabletics
Founders: Kate Hudson, Don Ressler, Adam Goldenberg
Founded Year: 2013
Headquarters: El Segundo, California, USA
Product Categories: Athletic apparel, footwear, accessories
Description: Fabletics, co-founded by Kate Hudson, disrupted the activewear market with its subscription-based model, offering curated outfits at accessible prices. Combining fashion and function, its products cater to yoga, running, and casual wear. Fabletics’ focus on affordability without compromising quality has garnered a loyal global membership, making it a standout in the athleisure space. Key Features:
- Subscription model for personalized outfits.
- Affordable, high-quality activewear.
- Four-way stretch fabrics for comfort.
- Size-inclusive designs up to 3X.
- Trendy, versatile styles for multiple activities.
9. Outdoor Voices
Founders: Tyler Haney
Founded Year: 2014
Headquarters: Austin, Texas, USA
Product Categories: Athletic apparel, accessories
Description: Outdoor Voices, founded by Tyler Haney, champions recreational fitness with its “Doing Things” ethos. Offering minimalist, versatile activewear, the brand caters to a range of activities from yoga to hiking. Its soft colors and functional designs prioritize comfort and inclusivity, appealing to those who value an active lifestyle without competitive intensity. Key Features:
- Minimalist designs for versatile wear.
- Soft, breathable fabrics for all-day comfort.
- Inclusive sizing for broader accessibility.
- Focus on recreational, low-pressure fitness.
- Eco-friendly materials in select products.
10. On
Founders: Olivier Bernhard, David Allemann, Caspar Coppetti
Founded Year: 2010
Headquarters: Zurich, Switzerland
Product Categories: Running footwear, apparel, accessories
Description: On, a Swiss brand, has transformed the running industry with its innovative CloudTec soles, offering unmatched cushioning and energy return. Founded by a former athlete and his partners, On combines performance with sleek, contemporary designs. Its apparel and footwear are lauded for their lightweight, high-performance features, making it a favorite among runners and athleisure enthusiasts. Key Features:
- CloudTec sole technology for cushioning.
- Lightweight, breathable running apparel.
- Sustainable materials in select products.
- High-performance gear for competitive runners.
- Stylish designs for everyday wear.
11. Girlfriend Collective
Founders: Ellie Dinh, Quang Dinh
Founded Year: 2016
Headquarters: Seattle, Washington, USA
Product Categories: Athletic apparel, accessories
Description: Girlfriend Collective is a trailblazer in sustainable activewear, using recycled materials like water bottles and fishing nets to create compressive, stylish gear. Founded by Ellie and Quang Dinh, the brand prioritizes ethical production and affordability, making eco-conscious fashion accessible. Its size-inclusive designs and transparent supply chain resonate with environmentally conscious consumers. Key Features:
- Made from recycled polyester and ECONYL yarn.
- Size-inclusive designs up to 6XL.
- Ethical and transparent manufacturing.
- Compressive, supportive fabrics for workouts.
- Affordable pricing for sustainable gear.
12. Columbia Sportswear
Founders: Paul Lamfrom
Founded Year: 1938
Headquarters: Portland, Oregon, USA
Product Categories: Outdoor apparel, footwear, accessories
Description: Columbia Sportswear, founded by Paul Lamfrom, is a legacy brand specializing in outdoor activewear. Evolving from a hat company to a global leader in outdoor gear, it offers durable, weather-resistant apparel for hiking, skiing, and more. With subsidiaries like Sorel and Mountain Hardwear, Columbia combines innovation with practicality for adventurers worldwide. Key Features:
- Omni-Heat technology for warmth.
- Waterproof and breathable fabrics.
- Durable gear for extreme conditions.
- Wide range of outdoor-specific apparel.
- Sustainable practices in manufacturing.
13. Reebok
Founders: Joseph William Foster
Founded Year: 1958
Headquarters: Boston, Massachusetts, USA
Product Categories: Athletic footwear, apparel, accessories
Description: Reebok, originally founded in the UK, is a storied brand now under Authentic Brands Group. Known for its fitness-focused footwear and apparel, Reebok blends retro aesthetics with modern performance technology. Its products cater to gym-goers and casual wearers, with a focus on quality and style that appeals to a global audience. Key Features:
- Retro-inspired designs with modern functionality.
- High-performance footwear for cross-training.
- Breathable, lightweight materials.
- Affordable pricing for quality gear.
- Collaborations for trendy collections.
14. Rhone
Founders: Nate Checketts, Ben Checketts, Casey Edgar, Kyle McClure, Carras Holmstead
Founded Year: 2014
Headquarters: New Canaan, Connecticut, USA
Product Categories: Men’s and women’s activewear, accessories
Description: Rhone, founded by a group of entrepreneurs, specializes in premium men’s and women’s activewear. Using innovative fabrics like organic cotton and merino wool, Rhone focuses on comfort and performance. Its flatlock stitching and antimicrobial properties ensure durability and freshness, making it a go-to for fitness enthusiasts seeking refined, functional gear. Key Features:
- Antimicrobial and breathable fabrics.
- Flatlock stitching to prevent chafing.
- Sustainable materials like organic cotton.
- Women’s line launched in 2024.
- Premium, minimalist designs.
15. Splits59
Founders: Jonathan Schwartz, Lara Mandel
Founded Year: 2008
Headquarters: Los Angeles, California, USA
Product Categories: Athletic apparel, accessories
Description: Splits59, a favorite of dancers and fitness enthusiasts, offers ultra-lightweight, flattering activewear. Its airy fabrics and sleek silhouettes are designed for dynamic movement, from Pilates to casual wear. Endorsed by figures like India Bradley of the New York City Ballet, Splits59 blends performance with fashion, making it ideal for versatile lifestyles. Key Features:
- Impossibly thin, breathable fabrics.
- Flattering, body-friendly silhouettes.
- Ideal for low-impact activities like Pilates.
- Minimalist, stylish designs.
- High-performance sports bras and leggings.
16. P.E Nation
Founders: Pip Edwards, Claire Tregoning
Founded Year: 2016
Headquarters: Sydney, Australia
Product Categories: Athletic apparel, accessories
Description: P.E Nation, founded by Pip Edwards and Claire Tregoning, is a cult favorite for its bold, streetwear-inspired activewear. Blurring the lines between gym and urban fashion, its luxe athleisure aesthetic appeals to Sydney’s trendsetters. With function-driven designs, P.E Nation offers vibrant, high-performance gear that seamlessly integrates into active lifestyles. Key Features:
- Bold, streetwear-forward designs.
- High-performance, compressive fabrics.
- Vibrant color palettes and prints.
- Versatile for workouts and casual wear.
- Focus on sustainability in select lines.
17. Live The Process
Founders: Robyn Berkley
Founded Year: 2013
Headquarters: New York City, New York, USA
Product Categories: Athletic apparel, accessories
Description: Live The Process, founded by Robyn Berkley, combines ballet-inspired aesthetics with conscious production. Using eco-friendly fibers, the brand creates dreamy, high-performance activewear for yoga and low-impact workouts. Its thoughtful design and luxurious materials appeal to those seeking elegance and functionality, making it a favorite among fashion-forward fitness enthusiasts. Key Features:
- Eco-conscious fibers for sustainable production.
- Ballet-inspired, elegant silhouettes.
- Soft, luxurious fabrics for comfort.
- Ideal for yoga and low-impact activities.
- Focus on mindful design and quality.
18. Ciele Athletics
Founders: Jeremy Bresnen
Founded Year: 2014
Headquarters: Montreal, Canada
Product Categories: Running apparel, accessories, headwear
Description: Ciele Athletics began with a single cap and evolved into a leading name in running gear. Known for lightweight, high-performance apparel, Ciele balances style and substance. Its innovative designs, like breathable caps and moisture-wicking tops, cater to runners seeking durability and aesthetics, making it a standout in the athleisure market. Key Features:
- Lightweight, moisture-wicking fabrics.
- Innovative running caps with UV protection.
- High-performance apparel for runners.
- Minimalist, stylish designs.
- Durable construction for long-distance running.
19. Pas Normal Studios
Founders: Karl-Oskar Olsen
Founded Year: 2015
Headquarters: Copenhagen, Denmark
Product Categories: Cycling apparel, activewear, accessories
Description: Pas Normal Studios, founded by Karl-Oskar Olsen, brings Scandinavian minimalism to high-performance cycling gear. Expanding from cycling to broader activewear, its products combine sleek aesthetics with technical excellence. Using recycled fabrics, the brand offers UV-protective, lightweight pieces ideal for both intense rides and casual wear, appealing to style-conscious athletes. Key Features:
- UV-protective, lightweight fabrics.
- Recycled materials for sustainability.
- Scandinavian-inspired minimalist designs.
- High-performance cycling gear.
- Versatile for ride and rest days.
20. Monday Body
Founders: Natasha Oakley, Devin Brugman
Founded Year: 2023
Headquarters: Los Angeles, California, USA
Product Categories: Athletic apparel, accessories
Description: Monday Body, launched by swimwear moguls Natasha Oakley and Devin Brugman, is an emerging activewear brand focusing on neutral, versatile designs. Debuting in 2023, its small but curated collection of bodysuits and sports bras is designed for HIIT and casual wear. With proprietary fabrics like PowerLift, Monday Body blends performance and style for modern fitness enthusiasts. Key Features:
- Proprietary PowerLift fabric for muscle support.
- Neutral, versatile designs for gym-to-street.
- Compressive, sculpted silhouettes.
- High-performance for HIIT workouts.
- Celebrity-endorsed, fashion-forward appeal.
This curated list of the top 20 activewear brands in 2025 highlights the diversity and innovation driving the industry. From global giants like Nike and Adidas to sustainable pioneers like Girlfriend Collective, these brands offer something for every fitness enthusiast and style-conscious consumer. Whether you prioritize performance, sustainability, or fashion, these companies are shaping the future of activewear.
