Top 10 Ad Server Vendors

Navigating the Ad Tech Landscape: Top 10 Ad Server Providers

Cultivating successful online advertising strategies requires the right ad server vendor. Explore our curated list of the top 10 ad server vendors, offering cutting-edge solutions and unmatched capabilities.

1. AppNexus

  • Company Name: Xandr, Inc.
  • Founders: Brian O’Kelley
  • Founded Year: 2007
  • Headquarters: New York City, New York, USA
  • Awards Received: Multiple awards for innovation in programmatic advertising.
  • Product Categories: Ad exchange, programmatic advertising, and ad serving.
  • Description: AppNexus, now part of Xandr, is an advertising technology company that offers a range of ad-serving and programmatic advertising solutions.
  • Key Features:
    • Programmatic ad buying and selling.
    • Real-time bidding.
    • Audience data targeting.
    • Video and mobile ad support.
    • Ad quality and brand safety controls.

2. Adzerk

  • Company Name: Adzerk
  • Founders: James Avery
  • Founded Year: 2010
  • Headquarters: Durham, North Carolina, USA
  • Awards Received: Recognized for innovation in ad serving technology.
  • Product Categories: Ad serving and monetization.
  • Description: Adzerk is an ad serving platform that offers APIs and tools for publishers to create and manage their ad serving infrastructure.
  • Key Features:
    • API-based ad serving.
    • Customizable ad formats.
    • Real-time analytics.
    • A/B testing for ad campaigns.
    • Native and display ad support.

3. Smart AdServer

  • Company Name: Smart AdServer
  • Founders: Cyrille Geffray
  • Founded Year: 2001
  • Headquarters: Paris, France
  • Awards Received: Industry recognition for digital advertising solutions.
  • Product Categories: Ad serving and programmatic advertising.
  • Description: Smart AdServer offers a holistic ad serving platform and programmatic ad exchange for publishers and advertisers.
  • Key Features:
    • Multi-screen ad delivery.
    • Real-time programmatic advertising.
    • Header bidding integration.
    • Data-driven decision-making.
    • Video and native ad formats.

4. Epom Ad Server

  • Company Name: Epom
  • Founders: Anton Ruin
  • Founded Year: 2010
  • Headquarters: Kyiv, Ukraine
  • Awards Received: Recognized for its ad-serving technology.
  • Product Categories: Ad serving and ad management.
  • Description: Epom Ad Server offers a white-label ad serving solution with a wide range of features for publishers and advertisers.
  • Key Features:
    • Cross-platform ad delivery.
    • Ad targeting and segmentation.
    • Real-time reporting and analytics.
    • Ad network management tools.
    • Mobile and video ad support.

5. AdButler

  • Company Name: Sparklit
  • Founders: Unknown
  • Founded Year: N/A
  • Headquarters: Toronto, Canada
  • Awards Received: N/A
  • Product Categories: Ad serving.
  • Description: AdButler is a straightforward ad-serving platform designed for small to medium-sized businesses and publishers.
  • Key Features:
    • Ad scheduling and rotation.
    • Click tracking and reporting.
    • Ad placement management.
    • API integration for custom solutions.
    • Responsive ad delivery.

6. Revive Adserver

  • Company Name: Revive Software and Services
  • Founders: Unknown
  • Founded Year: N/A
  • Headquarters: N/A
  • Awards Received: N/A
  • Product Categories: Open-source ad serving.
  • Description: Revive Adserver is an open-source ad serving platform that allows publishers to host their ad serving infrastructure.
  • Key Features:
    • Open-source and customizable.
    • Ad targeting and tracking.
    • Extensive plugin support.
    • Zone-based ad delivery.
    • Banner and text ad support.

7. Broadstreet Ads

  • Company Name: Broadstreet Ads
  • Founders: Kenny Katzgrau
  • Founded Year: 2012
  • Headquarters: Philadelphia, Pennsylvania, USA
  • Awards Received: Recognized for its ad-serving solutions.
  • Product Categories: Ad serving and ad management.
  • Description: Broadstreet Ads is a platform designed to streamline ad operations for local publishers and media companies.
  • Key Features:
    • Local ad targeting.
    • Real-time reporting and analytics.
    • Self-service ad management

8. AdGlare

  • Company Name: AdGlare
  • Founders: Marc Iskander
  • Founded Year: 2013
  • Headquarters: Amsterdam, Netherlands
  • Awards Received: Industry recognition for ad serving technology.
  • Product Categories: Ad serving and ad management.
  • Description: AdGlare offers a flexible ad serving platform that enables publishers and advertisers to deliver and manage digital ads effectively.
  • Key Features:
    • Comprehensive ad targeting options.
    • Real-time reporting and analytics.
    • Responsive ad formats.
    • Ad scheduling and rotation.
    • White-label and self-hosted options.

9. AOL ONE by Verizon Media

  • Company Name: Verizon Media (formerly AOL)
  • Founders: Tim Armstrong
  • Founded Year: 1985 (AOL)
  • Headquarters: New York City, New York, USA
  • Awards Received: Industry awards for digital advertising solutions.
  • Product Categories: Ad serving, programmatic advertising, and ad exchange.
  • Description: AOL ONE by Verizon Media provides a range of ad-serving and programmatic advertising solutions to advertisers and publishers.
  • Key Features:
    • Programmatic ad buying and selling.
    • Audience data targeting.
    • Video and mobile ad support.
    • Rich media ad formats.
    • Ad quality and brand safety controls

10. Sizmek

  • Company Name: Amazon Advertising
  • Founders: Mark Grether and Frank Franklyn
  • Founded Year: 1999 (as Sizmek)
  • Headquarters: Seattle, Washington, USA
  • Awards Received: Multiple awards for innovative ad technology.
  • Product Categories: Ad serving, data solutions, and programmatic advertising.
  • Description: Sizmek, now part of Amazon Advertising, offers a suite of ad-serving and programmatic advertising tools for advertisers and agencies.
  • Key Features:
    • Dynamic creative optimization.
    • Programmatic ad buying.
    • Real-time reporting and analytics.
    • Data-driven insights.
    • Cross-device ad delivery.

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