Top 15 Account Based Marketing Softwares

Top 15 Account-Based Marketing Software Solutions for Precision B2B Targeting

Introducing the definitive guide to the “Top 15 Account-Based Marketing Software Solutions.” In the world of B2B marketing, precision targeting is paramount, and these innovative platforms offer the tools and strategies to engage high-value accounts with personalized campaigns. Discover the key players, founders, features, and more, as we delve into the cutting-edge landscape of Account-Based Marketing technology.

1. Terminus

  • Company Name: Terminus
  • Founders: Eric Spett, Eric Vass, and Sangram Vajre
  • Founded Year: 2014
  • Headquarters: Atlanta, Georgia, USA
  • Awards Received: ABMie Award for Best Integrated ABM Campaign
  • Product Categories: ABM, Account-Based Advertising, Sales Engagement
  • Description: Terminus is a leading ABM platform that empowers B2B marketers to target and engage their most valuable accounts. It helps businesses drive revenue growth through personalized marketing and sales strategies.
  • Key Features:
    • Account targeting and segmentation
    • Multichannel advertising campaigns
    • Sales outreach and engagement tools
    • Account-based analytics and reporting
    • Integration with popular CRM systems

2. Demandbase

  • Company Name: Demandbase
  • Founders: Chris Golec, David Yoo
  • Founded Year: 2006
  • Headquarters: San Francisco, California, USA
  • Awards Received: ABMie Award for Best Analytics Platform
  • Product Categories: ABM, Account-Based Advertising, Personalization
  • Description: Demandbase is an ABM platform that offers solutions for personalized advertising and marketing, enabling businesses to target high-value accounts with precision and drive revenue growth.
  • Key Features:
    • Account-based advertising and targeting
    • AI-driven personalization
    • Account insights and data enrichment
    • Conversion optimization tools
    • Analytics and reporting

3. Pardot (by Salesforce)

  • Company Name: Pardot
  • Founders: Adam Blitzer, David Cummings
  • Founded Year: 2006
  • Headquarters: San Francisco, California, USA
  • Awards Received: Pardot has received recognition for its marketing automation and lead generation solutions.
  • Product Categories: ABM, Marketing Automation, Lead Generation
  • Description: Pardot, part of the Salesforce platform, offers marketing automation tools that enable businesses to engage with target accounts through personalized marketing campaigns and lead nurturing.
  • Key Features:
    • Account-based lead scoring and nurturing
    • Email marketing and automation
    • Segmentation and personalization
    • Integration with CRM and Salesforce platform
    • Analytics and reporting for ABM campaigns

4. Engagio (by Demandbase)

  • Company Name: Engagio
  • Founders: Jon Miller
  • Founded Year: 2015
  • Headquarters: San Francisco, California, USA
  • Awards Received: ABMie Award for Best ABM Customer Lifecycle
  • Product Categories: ABM, Account-Based Marketing Automation
  • Description: Engagio, now part of Demandbase, offers an ABM platform that enables businesses to orchestrate personalized marketing and sales efforts to engage target accounts throughout the customer journey.
  • Key Features:
    • Account-based marketing orchestration
    • Cross-channel engagement campaigns
    • Account insights and analytics
    • Sales and marketing alignment tools
    • ABM analytics and attribution

5. 6sense

  • Company Name: 6sense
  • Founders: Amanda Kahlow, Viral Bajaria
  • Founded Year: 2013
  • Headquarters: San Francisco, California, USA
  • Awards Received: ABMie Award for Best Integrated ABM Campaign
  • Product Categories: ABM, Predictive Analytics, Sales and Marketing Insights
  • Description: 6sense provides an AI-driven ABM platform that helps companies identify and engage with potential buyers at the right time and with personalized messaging.
  • Key Features:
    • Predictive analytics for account targeting
    • Buyer intent data and insights
    • Personalized content recommendations
    • Sales and marketing alignment tools
    • Real-time account engagement monitoring

6. RollWorks (by NextRoll)

  • Company Name: RollWorks
  • Founders: Reza Khadjavi, Siamak Khadjavi
  • Founded Year: 2019
  • Headquarters: San Francisco, California, USA
  • Awards Received: ABMie Award for Best ABM Campaign
  • Product Categories: ABM, Account-Based Advertising, Lead Generation
  • Description: RollWorks, part of the NextRoll platform, is an ABM solution that helps B2B companies identify, engage, and convert their target accounts by combining advertising and marketing automation.
  • Key Features:
    • Account segmentation and targeting
    • Multichannel advertising campaigns
    • Personalized messaging and content
    • Lead scoring and qualification
    • Reporting and analytics

7. InsideView

  • Company Name: InsideView
  • Founders: Umberto Milletti
  • Founded Year: 2005
  • Headquarters: San Francisco, California, USA
  • Awards Received: InsideView has received recognition for its sales and marketing intelligence solutions.
  • Product Categories: ABM, Sales Intelligence, Data Enrichment
  • Description: InsideView provides sales and marketing intelligence tools that help businesses identify, target, and engage high-value accounts with accurate data and insights.
  • Key Features:
    • Account profiling and segmentation
    • Real-time data enrichment
    • Sales prospecting and lead generation
    • Integration with CRM and marketing systems
    • Account-based analytics and reporting

8. Bizible (by Adobe)

  • Company Name: Bizible
  • Founders: Aaron Bird
  • Founded Year: 2011
  • Headquarters: Seattle, Washington, USA
  • Awards Received: Bizible has received recognition for its attribution and marketing performance solutions.
  • Product Categories: ABM, Marketing Attribution, Revenue Analytics
  • Description: Bizible, now part of Adobe, offers marketing attribution and revenue analytics tools that help businesses measure the impact of their ABM campaigns and optimize their marketing efforts.
  • Key Features:
    • Account-based attribution modeling
    • Revenue tracking and reporting
    • Marketing campaign optimization
    • Integration with Adobe Marketing Cloud
    • Multi-touch attribution for ABM strategies.

9. Aberdeen (by Outreach)

  • Company Name: Aberdeen
  • Founders: Gary Skidmore
  • Founded Year: 1988
  • Headquarters: Waltham, Massachusetts, USA
  • Awards Received: ABMie Award for Best ABM Customer Lifecycle
  • Product Categories: ABM, Sales and Marketing Intelligence, Predictive Analytics
  • Description: Aberdeen, now part of Outreach, offers an ABM solution that leverages data and predictive analytics to help businesses identify and engage with ideal customers.
  • Key Features:
    • Account targeting based on ideal customer profiles
    • Predictive analytics for lead scoring
    • Sales intelligence and insights
    • Sales automation and engagement tools
    • Analytics and reporting

10. Triblio

  • Company Name: Triblio
  • Founders: Andre Yee
  • Founded Year: 2013
  • Headquarters: Reston, Virginia, USA
  • Awards Received: ABMie Award for Best ABM Customer Lifecycle
  • Product Categories: ABM, Account-Based Marketing Automation, Personalization
  • Description: Triblio offers an ABM platform that combines account-based advertising, web personalization, and sales outreach to engage target accounts and drive revenue.
  • Key Features:
    • Account-based advertising and targeting
    • Website personalization based on account behavior
    • Sales orchestration and engagement
    • Analytics and reporting for account-based campaigns
    • Integration with CRM and marketing systems

11. Nimble

  • Company Name: Nimble
  • Founders: Jon Ferrara
  • Founded Year: 2009
  • Headquarters: Santa Monica, California, USA
  • Awards Received: CRM Magazine’s 2019 CRM Market Leaders Award
  • Product Categories: ABM, Customer Relationship Management (CRM), Social Selling
  • Description: Nimble is a social CRM platform that helps businesses identify and engage with key accounts and prospects through social selling and relationship management.
  • Key Features:
    • Contact and lead management
    • Social media listening and engagement
    • Sales and marketing automation
    • Relationship insights and analytics
    • Integrations with popular productivity tools

12. HubSpot

  • Company Name: HubSpot
  • Founders: Brian Halligan, Dharmesh Shah
  • Founded Year: 2006
  • Headquarters: Cambridge, Massachusetts, USA
  • Awards Received: HubSpot has received numerous awards for its inbound marketing and CRM software.
  • Product Categories: ABM, Inbound Marketing, CRM
  • Description: HubSpot provides a comprehensive inbound marketing and CRM platform that helps businesses attract, engage, and delight their ideal customers through personalized marketing efforts.
  • Key Features:
    • Lead capture and nurturing
    • Marketing automation and personalization
    • Sales and customer relationship management
    • Content creation and optimization tools
    • Reporting and analytics for ABM campaigns

13. Rolling Arrays

  • Company Name: Rolling Arrays
  • Founders: Manu Khetan
  • Founded Year: 2009
  • Headquarters: Singapore
  • Awards Received: SAP SuccessFactors Partner of the Year
  • Product Categories: ABM, Human Capital Management (HCM), Employee Engagement
  • Description: Rolling Arrays offers an ABM solution that focuses on engaging and nurturing relationships with key accounts within the human capital management and employee engagement domains.
  • Key Features:
    • Account-based HCM and employee engagement strategies
    • Personalized content and communication
    • Performance analytics and insights
    • Integration with HCM systems
    • Employee feedback and engagement measurement tools

14. Engagely

  • Company Name: Engagely
  • Founders: N/A
  • Founded Year: 2017
  • Headquarters: San Francisco, California, USA
  • Awards Received: N/A
  • Product Categories: ABM, Conversational Marketing, Customer Engagement
  • Description: Engagely offers an ABM platform that leverages conversational marketing to engage and nurture relationships with target accounts through AI-driven chatbots and messaging.
  • Key Features:
    • AI-powered chatbots for account engagement
    • Multichannel messaging and conversation tracking
    • Lead capture and qualification
    • Analytics and reporting on conversational engagement
    • Integration with CRM and marketing systems

15. LeanData

  • Company Name: LeanData
  • Founders: N/A
  • Founded Year: 2012
  • Headquarters: Sunnyvale, California, USA
  • Awards Received: LeanData has received recognition for its lead management and routing solutions.
  • Product Categories: ABM, Lead Management, Routing and Attribution
  • Description: LeanData offers an ABM platform that focuses on efficient lead routing, attribution, and data management to help businesses engage with target accounts effectively.
  • Key Features:
    • Lead routing and assignment
    • Account-based lead tracking and attribution
    • Data enrichment and cleansing
    • Integration with CRM and marketing automation platforms
    • Reporting and analytics for lead management and engagement.

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