Top 15 Account-Based Marketing Software Solutions for Precision B2B Targeting
Introducing the definitive guide to the “Top 15 Account-Based Marketing Software Solutions.” In the world of B2B marketing, precision targeting is paramount, and these innovative platforms offer the tools and strategies to engage high-value accounts with personalized campaigns. Discover the key players, founders, features, and more, as we delve into the cutting-edge landscape of Account-Based Marketing technology.
1. Terminus
- Company Name: Terminus
- Founders: Eric Spett, Eric Vass, and Sangram Vajre
- Founded Year: 2014
- Headquarters: Atlanta, Georgia, USA
- Awards Received: ABMie Award for Best Integrated ABM Campaign
- Product Categories: ABM, Account-Based Advertising, Sales Engagement
- Description: Terminus is a leading ABM platform that empowers B2B marketers to target and engage their most valuable accounts. It helps businesses drive revenue growth through personalized marketing and sales strategies.
- Key Features:
- Account targeting and segmentation
- Multichannel advertising campaigns
- Sales outreach and engagement tools
- Account-based analytics and reporting
- Integration with popular CRM systems
2. Demandbase
- Company Name: Demandbase
- Founders: Chris Golec, David Yoo
- Founded Year: 2006
- Headquarters: San Francisco, California, USA
- Awards Received: ABMie Award for Best Analytics Platform
- Product Categories: ABM, Account-Based Advertising, Personalization
- Description: Demandbase is an ABM platform that offers solutions for personalized advertising and marketing, enabling businesses to target high-value accounts with precision and drive revenue growth.
- Key Features:
- Account-based advertising and targeting
- AI-driven personalization
- Account insights and data enrichment
- Conversion optimization tools
- Analytics and reporting
3. Pardot (by Salesforce)
- Company Name: Pardot
- Founders: Adam Blitzer, David Cummings
- Founded Year: 2006
- Headquarters: San Francisco, California, USA
- Awards Received: Pardot has received recognition for its marketing automation and lead generation solutions.
- Product Categories: ABM, Marketing Automation, Lead Generation
- Description: Pardot, part of the Salesforce platform, offers marketing automation tools that enable businesses to engage with target accounts through personalized marketing campaigns and lead nurturing.
- Key Features:
- Account-based lead scoring and nurturing
- Email marketing and automation
- Segmentation and personalization
- Integration with CRM and Salesforce platform
- Analytics and reporting for ABM campaigns
4. Engagio (by Demandbase)
- Company Name: Engagio
- Founders: Jon Miller
- Founded Year: 2015
- Headquarters: San Francisco, California, USA
- Awards Received: ABMie Award for Best ABM Customer Lifecycle
- Product Categories: ABM, Account-Based Marketing Automation
- Description: Engagio, now part of Demandbase, offers an ABM platform that enables businesses to orchestrate personalized marketing and sales efforts to engage target accounts throughout the customer journey.
- Key Features:
- Account-based marketing orchestration
- Cross-channel engagement campaigns
- Account insights and analytics
- Sales and marketing alignment tools
- ABM analytics and attribution
5. 6sense
- Company Name: 6sense
- Founders: Amanda Kahlow, Viral Bajaria
- Founded Year: 2013
- Headquarters: San Francisco, California, USA
- Awards Received: ABMie Award for Best Integrated ABM Campaign
- Product Categories: ABM, Predictive Analytics, Sales and Marketing Insights
- Description: 6sense provides an AI-driven ABM platform that helps companies identify and engage with potential buyers at the right time and with personalized messaging.
- Key Features:
- Predictive analytics for account targeting
- Buyer intent data and insights
- Personalized content recommendations
- Sales and marketing alignment tools
- Real-time account engagement monitoring
6. RollWorks (by NextRoll)
- Company Name: RollWorks
- Founders: Reza Khadjavi, Siamak Khadjavi
- Founded Year: 2019
- Headquarters: San Francisco, California, USA
- Awards Received: ABMie Award for Best ABM Campaign
- Product Categories: ABM, Account-Based Advertising, Lead Generation
- Description: RollWorks, part of the NextRoll platform, is an ABM solution that helps B2B companies identify, engage, and convert their target accounts by combining advertising and marketing automation.
- Key Features:
- Account segmentation and targeting
- Multichannel advertising campaigns
- Personalized messaging and content
- Lead scoring and qualification
- Reporting and analytics
7. InsideView
- Company Name: InsideView
- Founders: Umberto Milletti
- Founded Year: 2005
- Headquarters: San Francisco, California, USA
- Awards Received: InsideView has received recognition for its sales and marketing intelligence solutions.
- Product Categories: ABM, Sales Intelligence, Data Enrichment
- Description: InsideView provides sales and marketing intelligence tools that help businesses identify, target, and engage high-value accounts with accurate data and insights.
- Key Features:
- Account profiling and segmentation
- Real-time data enrichment
- Sales prospecting and lead generation
- Integration with CRM and marketing systems
- Account-based analytics and reporting
8. Bizible (by Adobe)
- Company Name: Bizible
- Founders: Aaron Bird
- Founded Year: 2011
- Headquarters: Seattle, Washington, USA
- Awards Received: Bizible has received recognition for its attribution and marketing performance solutions.
- Product Categories: ABM, Marketing Attribution, Revenue Analytics
- Description: Bizible, now part of Adobe, offers marketing attribution and revenue analytics tools that help businesses measure the impact of their ABM campaigns and optimize their marketing efforts.
- Key Features:
- Account-based attribution modeling
- Revenue tracking and reporting
- Marketing campaign optimization
- Integration with Adobe Marketing Cloud
- Multi-touch attribution for ABM strategies.
9. Aberdeen (by Outreach)
- Company Name: Aberdeen
- Founders: Gary Skidmore
- Founded Year: 1988
- Headquarters: Waltham, Massachusetts, USA
- Awards Received: ABMie Award for Best ABM Customer Lifecycle
- Product Categories: ABM, Sales and Marketing Intelligence, Predictive Analytics
- Description: Aberdeen, now part of Outreach, offers an ABM solution that leverages data and predictive analytics to help businesses identify and engage with ideal customers.
- Key Features:
- Account targeting based on ideal customer profiles
- Predictive analytics for lead scoring
- Sales intelligence and insights
- Sales automation and engagement tools
- Analytics and reporting
10. Triblio
- Company Name: Triblio
- Founders: Andre Yee
- Founded Year: 2013
- Headquarters: Reston, Virginia, USA
- Awards Received: ABMie Award for Best ABM Customer Lifecycle
- Product Categories: ABM, Account-Based Marketing Automation, Personalization
- Description: Triblio offers an ABM platform that combines account-based advertising, web personalization, and sales outreach to engage target accounts and drive revenue.
- Key Features:
- Account-based advertising and targeting
- Website personalization based on account behavior
- Sales orchestration and engagement
- Analytics and reporting for account-based campaigns
- Integration with CRM and marketing systems
11. Nimble
- Company Name: Nimble
- Founders: Jon Ferrara
- Founded Year: 2009
- Headquarters: Santa Monica, California, USA
- Awards Received: CRM Magazine’s 2019 CRM Market Leaders Award
- Product Categories: ABM, Customer Relationship Management (CRM), Social Selling
- Description: Nimble is a social CRM platform that helps businesses identify and engage with key accounts and prospects through social selling and relationship management.
- Key Features:
- Contact and lead management
- Social media listening and engagement
- Sales and marketing automation
- Relationship insights and analytics
- Integrations with popular productivity tools
12. HubSpot
- Company Name: HubSpot
- Founders: Brian Halligan, Dharmesh Shah
- Founded Year: 2006
- Headquarters: Cambridge, Massachusetts, USA
- Awards Received: HubSpot has received numerous awards for its inbound marketing and CRM software.
- Product Categories: ABM, Inbound Marketing, CRM
- Description: HubSpot provides a comprehensive inbound marketing and CRM platform that helps businesses attract, engage, and delight their ideal customers through personalized marketing efforts.
- Key Features:
- Lead capture and nurturing
- Marketing automation and personalization
- Sales and customer relationship management
- Content creation and optimization tools
- Reporting and analytics for ABM campaigns
13. Rolling Arrays
- Company Name: Rolling Arrays
- Founders: Manu Khetan
- Founded Year: 2009
- Headquarters: Singapore
- Awards Received: SAP SuccessFactors Partner of the Year
- Product Categories: ABM, Human Capital Management (HCM), Employee Engagement
- Description: Rolling Arrays offers an ABM solution that focuses on engaging and nurturing relationships with key accounts within the human capital management and employee engagement domains.
- Key Features:
- Account-based HCM and employee engagement strategies
- Personalized content and communication
- Performance analytics and insights
- Integration with HCM systems
- Employee feedback and engagement measurement tools
14. Engagely
- Company Name: Engagely
- Founders: N/A
- Founded Year: 2017
- Headquarters: San Francisco, California, USA
- Awards Received: N/A
- Product Categories: ABM, Conversational Marketing, Customer Engagement
- Description: Engagely offers an ABM platform that leverages conversational marketing to engage and nurture relationships with target accounts through AI-driven chatbots and messaging.
- Key Features:
- AI-powered chatbots for account engagement
- Multichannel messaging and conversation tracking
- Lead capture and qualification
- Analytics and reporting on conversational engagement
- Integration with CRM and marketing systems
15. LeanData
- Company Name: LeanData
- Founders: N/A
- Founded Year: 2012
- Headquarters: Sunnyvale, California, USA
- Awards Received: LeanData has received recognition for its lead management and routing solutions.
- Product Categories: ABM, Lead Management, Routing and Attribution
- Description: LeanData offers an ABM platform that focuses on efficient lead routing, attribution, and data management to help businesses engage with target accounts effectively.
- Key Features:
- Lead routing and assignment
- Account-based lead tracking and attribution
- Data enrichment and cleansing
- Integration with CRM and marketing automation platforms
- Reporting and analytics for lead management and engagement.
