Top 15 Buyer Intent Softwares

The Definitive Guide to the Top 15 Buyer Intent Software Solutions

In the ever-evolving landscape of B2B sales and marketing, identifying and targeting prospects with genuine purchase intent is crucial for success. The following introduction presents a concise overview of the top 15 Buyer Intent Software solutions, each designed to provide valuable insights and actionable data to businesses looking to engage with prospects actively seeking their products or services. These software platforms empower organizations to refine their strategies, enhance their lead generation efforts, and ultimately boost their sales and marketing performance.

1. Bombora

  • Founders: Erik Matlick, Mike Burton
  • Founded Year: 2011
  • Headquarters: New York, USA
  • Awards Received: ABMie Award, MarTech Breakthrough Award
  • Product Categories: Intent Data, Account-Based Marketing (ABM)
  • Description: Bombora is a leading provider of B2B intent data that helps businesses identify and target prospects actively researching products or services.
  • Key Features:
    • Real-time intent data tracking
    • Integration with popular marketing and sales platforms
    • Customizable intent signals
    • Account-level insights
    • Industry-specific intent data

2. 6sense

  • Founders: Amanda Kahlow, Viral Bajaria
  • Founded Year: 2013
  • Headquarters: San Francisco, USA
  • Awards Received: Stevie Awards, G2 Crowd High Performer
  • Product Categories: Predictive Analytics, ABM, Demand Generation
  • Description: 6sense offers an AI-driven platform for predicting and acting on buyer intent. It empowers B2B companies to target the right accounts at the right time.
  • Key Features:
    • AI-driven predictive scoring
    • Account-based orchestration
    • Personalized content recommendations
    • Sales and marketing alignment
    • Advanced analytics and reporting

3. IntentData.io

  • Founders: Mark Osias
  • Founded Year: 2017
  • Headquarters: Boston, USA
  • Awards Received: Not available (as of my last update)
  • Product Categories: Intent Data, Account-Based Marketing
  • Description: IntentData.io provides intent data solutions that help businesses identify and engage with prospects exhibiting purchase intent.
  • Key Features:
    • Intent signal tracking
    • Real-time alerts and notifications
    • Data enrichment and segmentation
    • Integration with CRM and marketing tools
    • Account-level insights

4. TechTarget

  • Founders: Greg Strakosch
  • Founded Year: 1999
  • Headquarters: Newton, USA
  • Awards Received: Numerous industry awards for content and data services
  • Product Categories: B2B Media, Purchase Intent Data
  • Description: TechTarget is a leader in B2B technology media and purchase intent data services, connecting technology buyers and sellers.
  • Key Features:
    • In-market purchase intent insights
    • Content syndication and lead generation
    • Audience segmentation
    • Marketing and sales support

5. ZoomInfo

  • Founders: Henry Schuck, Kirk Brown
  • Founded Year: 2007
  • Headquarters: Vancouver, USA
  • Awards Received: Notable recognition for data and analytics services
  • Product Categories: B2B Contact Data, Intent Data
  • Description: ZoomInfo offers a comprehensive platform for B2B intelligence, providing contact and intent data to fuel sales and marketing efforts.
  • Key Features:
    • Contact and company data
    • Intent signals and insights
    • Lead generation and enrichment
    • CRM integration
    • Account targeting and segmentation

6. Demandbase

  • Company: Demandbase
  • Founders: Chris Golec
  • Founded Year: 2006
  • Headquarters: San Francisco, USA
  • Awards Received: ABMie Award, Best in Biz Award
  • Product Categories: Account-Based Marketing, Intent Data
  • Description: Demandbase is a leader in Account-Based Marketing solutions, leveraging intent data to personalize marketing strategies.
  • Key Features:
    • Real-time intent monitoring
    • Personalized advertising and content
    • Account-based analytics
    • Sales and marketing alignment
    • AI-driven insights

7. LeadSift

  • Founders: Tukan Das
  • Founded Year: 2012
  • Headquarters: Halifax, Canada
  • Awards Received: Not available (as of my last update)
  • Product Categories: Intent Data, Sales and Marketing Intelligence
  • Description: LeadSift offers intent data and sales intelligence solutions to help businesses identify and engage with potential customers.
  • Key Features:
    • Intent signal tracking and scoring
    • Lead and account discovery
    • Integration with CRM and marketing platforms
    • Audience segmentation
    • Competitive intelligence

8. InsideView

  • Founders: Umberto Milletti
  • Founded Year: 2005
  • Headquarters: San Francisco, USA
  • Awards Received: CODiE Awards, SalesTech Awards
  • Product Categories: Sales and Marketing Intelligence, B2B Data
  • Description: InsideView provides sales and marketing intelligence, including intent data, to help businesses find and engage with ideal customers.
  • Key Features:
    • Intent signal monitoring
    • Data enrichment and cleansing
    • Sales prospecting and lead generation
    • CRM integration
    • Account-based insights

9. Zylotech

  • Founders: Abhi Yadav
  • Founded Year: 2018
  • Headquarters: Cambridge, USA
  • Awards Received: Not available (as of my last update)
  • Product Categories: Customer Data Platform, Intent Data
  • Description: Zylotech offers a customer data platform with intent data capabilities to enhance customer engagement and personalization.
  • Key Features:
    • Real-time intent monitoring
    • Customer data unification
    • Predictive analytics
    • Personalized marketing and sales recommendations
    • Customer 360-degree view

10. Clearbit

  • Founders: Alex MacCaw, Harlow Ward
  • Founded Year: 2015
  • Headquarters: San Francisco, USA
  • Awards Received: G2 Crowd High Performer, MarTech Breakthrough Award
  • Product Categories: B2B Data Enrichment, Intent Data
  • Description: Clearbit offers data enrichment and intent data solutions to help businesses better understand and target their prospects.
  • Key Features:
    • Intent signal tracking
    • Data enrichment and lead scoring
    • Audience segmentation
    • Integration with CRM and marketing tools
    • Predictive analytics

11. KickFire

  • Founders: Stephen Oachs, Tina Bean
  • Founded Year: 2005
  • Headquarters: San Jose, USA
  • Awards Received: Not available (as of my last update)
  • Product Categories: IP Address Intelligence, Intent Data
  • Description: KickFire provides B2B companies with IP address intelligence and intent data to identify and target website visitors.
  • Key Features:
    • Real-time IP address tracking
    • Account-level intent data
    • Lead generation and segmentation
    • CRM and marketing platform integration
    • Visitor identification and engagement

12. Aberdeen

  • Founders: Not available
  • Founded Year: 1988
  • Headquarters: Waltham, USA
  • Awards Received: Aberdeen has received industry recognition for its data and analytics services.
  • Product Categories: Data and Analytics, Intent Data
  • Description: Aberdeen provides data and intent data solutions to help businesses improve their marketing and sales efforts.
  • Key Features:
    • Intent signal tracking and analysis
    • Data enrichment and segmentation
    • Lead generation and targeting
    • Marketing and sales support
    • Competitive benchmarking

13. Infer

  • Founders: Vik Singh
  • Founded Year: 2010
  • Headquarters: Mountain View, USA
  • Awards Received: Infer has received recognition for its predictive analytics and intent solutions.
  • Product Categories: Predictive Analytics, Intent Data
  • Description: Infer offers predictive analytics and intent data to help businesses identify and prioritize their best-fit leads.
  • Key Features:
    • Predictive lead scoring
    • Intent signals and tracking
    • Lead segmentation and targeting
    • Integration with CRM and marketing platforms
    • Sales and marketing alignment

14. Seismic

  • Founders: Doug Winter, Marc Romano
  • Founded Year: 2010
  • Headquarters: San Diego, USA
  • Awards Received: Numerous awards for content and sales enablement solutions
  • Product Categories: Sales Enablement, Content Management, Buyer Intent
  • Description: Seismic provides sales enablement and content management solutions with buyer intent capabilities to empower sales teams.
  • Key Features:
    • Content personalization
    • Intent signal tracking
    • Sales content analytics
    • CRM integration
    • Content recommendation and insights

15. EverString (Now ZoomInfo)

  • Founders: J.J. Kardwell, Vincent Yang
  • Founded Year: 2012
  • Headquarters: San Mateo, USA
  • Awards Received: Notable recognition for predictive analytics and intent data services
  • Product Categories: Predictive Analytics, Intent Data
  • Description: EverString (now part of ZoomInfo) offers predictive analytics and intent data solutions to help businesses find their ideal customers.
  • Key Features:
    • Predictive lead scoring
    • Intent signal tracking
    • Account targeting and segmentation
    • Integration with CRM and marketing platforms
    • Sales and marketing alignment

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