Top 10 Ad Server Vendors

Navigating the Ad Tech Landscape: Top 10 Ad Server Providers

Cultivating successful online advertising strategies requires the right ad server vendor. Explore our curated list of the top 10 ad server vendors, offering cutting-edge solutions and unmatched capabilities.

1. AppNexus

• Company Name: Xandr, Inc.
• Founders: Brian O’Kelley
• Founded Year: 2007
• Headquarters: New York City, New York, USA
• Awards Received: Multiple awards for innovation in programmatic advertising.
• Product Categories: Ad exchange, programmatic advertising, and ad serving.
• Description: AppNexus, now part of Xandr, is an advertising technology company that offers a range of ad-serving and programmatic advertising solutions.
• Key Features:
  • Programmatic ad buying and selling.
  • Real-time bidding.
  • Audience data targeting.
  • Video and mobile ad support.
  • Ad quality and brand safety controls.

2. Adzerk

• Company Name: Adzerk
• Founders: James Avery
• Founded Year: 2010
• Headquarters: Durham, North Carolina, USA
• Awards Received: Recognized for innovation in ad serving technology.
• Product Categories: Ad serving and monetization.
• Description: Adzerk is an ad serving platform that offers APIs and tools for publishers to create and manage their ad serving infrastructure.
• Key Features:
  • API-based ad serving.
  • Customizable ad formats.
  • Real-time analytics.
  • A/B testing for ad campaigns.
  • Native and display ad support.

3. Smart AdServer

• Company Name: Smart AdServer
• Founders: Cyrille Geffray
• Founded Year: 2001
• Headquarters: Paris, France
• Awards Received: Industry recognition for digital advertising solutions.
• Product Categories: Ad serving and programmatic advertising.
• Description: Smart AdServer offers a holistic ad serving platform and programmatic ad exchange for publishers and advertisers.
• Key Features:
  • Multi-screen ad delivery.
  • Real-time programmatic advertising.
  • Header bidding integration.
  • Data-driven decision-making.
  • Video and native ad formats.

4. Epom Ad Server

• Company Name: Epom
• Founders: Anton Ruin
• Founded Year: 2010
• Headquarters: Kyiv, Ukraine
• Awards Received: Recognized for its ad-serving technology.
• Product Categories: Ad serving and ad management.
• Description: Epom Ad Server offers a white-label ad serving solution with a wide range of features for publishers and advertisers.
• Key Features:
  • Cross-platform ad delivery.
  • Ad targeting and segmentation.
  • Real-time reporting and analytics.
  • Ad network management tools.
  • Mobile and video ad support.

5. AdButler

• Company Name: Sparklit
• Founders: Unknown
• Founded Year: N/A
• Headquarters: Toronto, Canada
• Awards Received: N/A
• Product Categories: Ad serving.
• Description: AdButler is a straightforward ad-serving platform designed for small to medium-sized businesses and publishers.
• Key Features:
  • Ad scheduling and rotation.
  • Click tracking and reporting.
  • Ad placement management.
  • API integration for custom solutions.
  • Responsive ad delivery.

6. Revive Adserver

• Company Name: Revive Software and Services
• Founders: Unknown
• Founded Year: N/A
• Headquarters: N/A
• Awards Received: N/A
• Product Categories: Open-source ad serving.
• Description: Revive Adserver is an open-source ad serving platform that allows publishers to host their ad serving infrastructure.
• Key Features:
  • Open-source and customizable.
  • Ad targeting and tracking.
  • Extensive plugin support.
  • Zone-based ad delivery.
  • Banner and text ad support.

7. Broadstreet Ads

• Company Name: Broadstreet Ads
• Founders: Kenny Katzgrau
• Founded Year: 2012
• Headquarters: Philadelphia, Pennsylvania, USA
• Awards Received: Recognized for its ad-serving solutions.
• Product Categories: Ad serving and ad management.
• Description: Broadstreet Ads is a platform designed to streamline ad operations for local publishers and media companies.
• Key Features:
  • Local ad targeting.
  • Real-time reporting and analytics.
  • Self-service ad management

8. AdGlare

• Company Name: AdGlare
• Founders: Marc Iskander
• Founded Year: 2013
• Headquarters: Amsterdam, Netherlands
• Awards Received: Industry recognition for ad serving technology.
• Product Categories: Ad serving and ad management.
• Description: AdGlare offers a flexible ad serving platform that enables publishers and advertisers to deliver and manage digital ads effectively.
• Key Features:
  • Comprehensive ad targeting options.
  • Real-time reporting and analytics.
  • Responsive ad formats.
  • Ad scheduling and rotation.
  • White-label and self-hosted options.

9. AOL ONE by Verizon Media

• Company Name: Verizon Media (formerly AOL)
• Founders: Tim Armstrong
• Founded Year: 1985 (AOL)
• Headquarters: New York City, New York, USA
• Awards Received: Industry awards for digital advertising solutions.
• Product Categories: Ad serving, programmatic advertising, and ad exchange.
• Description: AOL ONE by Verizon Media provides a range of ad-serving and programmatic advertising solutions to advertisers and publishers.
• Key Features:
  • Programmatic ad buying and selling.
  • Audience data targeting.
  • Video and mobile ad support.
  • Rich media ad formats.
  • Ad quality and brand safety controls

10. Sizmek

• Company Name: Amazon Advertising
• Founders: Mark Grether and Frank Franklyn
• Founded Year: 1999 (as Sizmek)
• Headquarters: Seattle, Washington, USA
• Awards Received: Multiple awards for innovative ad technology.
• Product Categories: Ad serving, data solutions, and programmatic advertising.
• Description: Sizmek, now part of Amazon Advertising, offers a suite of ad-serving and programmatic advertising tools for advertisers and agencies.
• Key Features:
  • Dynamic creative optimization.
  • Programmatic ad buying.
  • Real-time reporting and analytics.
  • Data-driven insights.
  • Cross-device ad delivery.