Top Sustainable Jewelry Brands of 2025
The jewelry industry in 2025 is a dazzling tapestry of heritage, innovation, and sustainability. This curated list of the top 20 jewelry designers highlights brands that have shaped the luxury market with their craftsmanship, unique aesthetics, and commitment to quality. From iconic houses like Tiffany & Co. to modern disruptors like Mejuri, each designer offers something distinctive. Below, we provide detailed profiles for each, covering their origins, product categories, and key features that make them stand out in the global jewelry landscape.
1. Tiffany & Co.
- Founders: Charles Lewis Tiffany and John B. Young
- Founded Year: 1837
- Headquarters: New York, NY, USA
- Product Categories: Fine jewelry, sterling silver, watches, porcelain, crystal, stationery, fragrances, accessories, leather goods
- Description: Founded in 1837 by Charles Lewis Tiffany and John B. Young, Tiffany & Co. is an American luxury icon renowned for its sterling silver and diamond jewelry. From its pioneering “Tiffany Setting” engagement ring to the iconic Blue Book collection, the brand has defined elegance for nearly two centuries. With over 300 stores globally, Tiffany’s timeless designs and commitment to sustainability make it a favorite among celebrities and royalty. Its cultural impact, amplified by films like Breakfast at Tiffany’s, solidifies its status as a household name.
- Key Features:
- Pioneered the six-prong “Tiffany Setting” for engagement rings.
- Iconic Tiffany Blue packaging is a global symbol of luxury.
- Extensive product range beyond jewelry, including home decor and fragrances.
- Committed to diamond traceability through the Diamond Craft Journey.
- Operates over 300 stores in the US, Japan, Europe, and beyond.
- Supports environmental and arts initiatives via The Tiffany & Co. Foundation.
2. Harry Winston
- Founders: Harry Winston
- Founded Year: 1932
- Headquarters: New York, NY, USA
- Product Categories: Fine jewelry, watches
- Description: Established in 1932 by Harry Winston, known as the “King of Diamonds,” this American luxury brand is synonymous with exceptional gemstones and craftsmanship. Famous for sourcing rare diamonds like the Hope Diamond, donated to the Smithsonian, Harry Winston’s creations grace red carpets and royal collections. Acquired by the Swatch Group in 2013, the brand operates 44 salons worldwide, blending heritage with innovative designs that emphasize the natural beauty of each stone.
- Key Features:
- Renowned for sourcing and cutting the world’s rarest diamonds.
- First jeweler to loan diamonds for the Academy Awards in 1943.
- Signature designs prioritize gemstones over metal settings.
- Operates 44 retail salons globally, including in Hollywood and Paris.
- Committed to philanthropy, notably through the Hope Diamond donation.
- Part of the Swatch Group.
3. Cartier
- Founders: Louis-François Cartier
- Founded Year: 1847
- Headquarters: Paris, France
- Product Categories: Jewelry, watches, leather goods, fragrances, accessories
- Description: Founded in 1847 by Louis-François Cartier, Cartier is a French luxury conglomerate celebrated for its iconic designs like the Love bracelet and Tank watch. With a history of serving royalty and celebrities, Cartier’s creations blend timeless elegance with innovative craftsmanship. Headquartered in Paris and part of the Richemont Group, the brand operates over 200 stores in 125 countries, maintaining its status as a global leader in luxury goods.
- Key Features:
- Iconic designs include the Love bracelet, Tank watch, and Panthère motif.
- Long history of serving European royalty and Hollywood stars.
- Operates over 200 boutiques worldwide, including flagship stores in Paris and New York.
- Part of the Richemont Group.
- Known for pioneering wristwatches, like the Santos, in the early 20th century.
- Forbes ranked Cartier 56th on its 2020 Most Valuable Brands list.
4. Chopard
- Founders: Louis-Ulysse Chopard
- Founded Year: 1860
- Headquarters: Geneva, Switzerland
- Product Categories: Luxury watches, jewelry, accessories
- Description: Chopard, founded in 1860 by Louis-Ulysse Chopard, is a Swiss luxury brand renowned for its high-quality watches and jewelry. The Happy Diamonds collection, featuring freely moving diamonds, revolutionized the industry. Owned by the Scheufele family since 1963, Chopard is a leader in ethical sourcing, using 100% ethical gold. With over 100 boutiques worldwide, the brand combines Swiss precision with artistic flair, attracting clients like Tsar Nicholas II.
- Key Features:
- Signature Happy Diamonds collection with floating diamonds.
- First luxury brand to use 100% ethical gold.
- Operates over 100 boutiques globally, including in Geneva and New York.
- Family-owned, with Caroline and Karl-Friedrich Scheufele as co-presidents.
- Manufactures in-house watch movements at its Fleurier facility.
- Member of the Responsible Jewelry Council.
5. Van Cleef & Arpels
- Founders: Alfred Van Cleef and Salomon Arpels
- Founded Year: 1906
- Headquarters: Paris, France
- Product Categories: High jewelry, watches
- Description: Van Cleef & Arpels, founded in 1906 by Alfred Van Cleef and Salomon Arpels, is a French luxury brand known for its poetic designs inspired by nature, fairies, and ballerinas. The iconic Alhambra collection and Mystery Setting technique highlight its craftsmanship. Headquartered at 22 Place VendĂ´me, the brand operates globally under the Richemont Group, serving aristocrats and celebrities with its enchanting creations.
- Key Features:
- Pioneered the Mystery Setting, a technique hiding metal prongs.
- Iconic Alhambra collection features clover-shaped motifs.
- Operates boutiques in luxury destinations like Paris and Monte-Carlo.
- Part of the Richemont Group.
- Designs inspired by nature, couture, and imaginary worlds.
- Won the grand prize at the 1925 International Exposition in Paris.
6. Graff
- Founders: Laurence Graff
- Founded Year: 1960
- Headquarters: London, United Kingdom
- Product Categories: High-end jewelry, watches
- Description: Graff, founded by Laurence Graff in 1960, is a British luxury jeweler renowned for its exceptional diamonds, including the Graff Pink. A vertically integrated company, Graff controls every stage from mining to retail, ensuring unparalleled quality. With over 60 stores worldwide, the brand caters to high-profile clients like the Sultan of Brunei, blending showmanship with meticulous craftsmanship.
- Key Features:
- Known for sourcing and cutting iconic diamonds like the Graff Pink.
- Vertically integrated, controlling mining, cutting, and retail.
- Operates over 60 boutiques in 24 countries.
- Adheres to the Kimberley Process for ethical diamond sourcing.
- Received the Queen’s Award for Enterprise five times.
- Laurence Graff’s personal art collection exceeds $600 million.
7. David Yurman
- Founders: David Yurman and Sybil Kleinrock Yurman
- Founded Year: 1980
- Headquarters: New York, NY, USA
- Product Categories: Luxury jewelry, watches, eyewear, fragrances
- Description: Founded in 1980 by artists David and Sybil Yurman, David Yurman is an American luxury brand celebrated for its signature cable designs. Blending sculpture and painting influences, the brand’s collections, like Cable and Chevron, offer relaxed yet elegant American luxury. With 49 retail stores and a global presence, David Yurman is a favorite among celebrities like Kate Hudson and Charlize Theron.
- Key Features:
- Signature Cable Collection features twisted cable designs.
- Family-owned, with Evan Yurman as Design Director.
- Operates 49 retail stores across the US, Canada, and France.
- Uses high-quality materials like 18K gold and gemstones.
- Supports charities through the Yurman Family Foundation.
- Collaborates with celebrities like Michael B. Jordan for campaigns.
8. Buccellati
- Founders: Mario Buccellati
- Founded Year: 1919
- Headquarters: Milan, Italy
- Product Categories: Jewelry, watches, silver products
- Description: Buccellati, established in 1919 by Mario Buccellati, is an Italian luxury brand known for its handcrafted jewelry and intricate engraving techniques. Inspired by Renaissance architecture and nature, its designs feature fabric-like textures and baroque pearls. Acquired by Richemont in 2019, Buccellati operates globally, serving clients like Princess Margaret with its timeless artistry.
- Key Features:
- Signature engraving techniques create fabric-like metal textures.
- Designs inspired by Renaissance architecture and nature.
- Operates boutiques in Milan, New York, Paris, and more.
- Part of the Richemont Group.
- Celebrated its 100th anniversary in 2019 with the Naturalia exhibition.
- Known for limited-edition pieces and bespoke creations.
9. Bvlgari
- Founders: Sotirios Voulgaris (Sotirio Bulgari)
- Founded Year: 1884
- Headquarters: Rome, Italy
- Product Categories: Jewelry, watches, fragrances, accessories, leather goods
- Description: Bvlgari, founded in 1884 by Greek silversmith Sotirios Voulgaris, is an Italian luxury brand celebrated for its bold designs inspired by Roman art and architecture. The Serpenti and Divas’ Dream collections showcase vibrant colors and exquisite craftsmanship. Part of LVMH since 2011, Bvlgari operates over 300 boutiques and hotels worldwide, blending tradition with innovation.
- Key Features:
- Iconic Serpenti collection features snake-inspired designs.
- Uses vibrant color combinations and Roman motifs.
- Operates over 300 boutiques and hotels globally.
- Part of the LVMH Group.
- Committed to sustainability through Fondazione Bvlgari.
- Collaborates with artists like Tadao Ando for limited editions.
10. Boucheron
- Founders: Frédéric Boucheron
- Founded Year: 1858
- Headquarters: Paris, France
- Product Categories: Fine jewelry, high jewelry, watches, perfumes
- Description: Founded in 1858 by Frédéric Boucheron, Boucheron is a French luxury brand known for its bold, freestyle designs. The Question Mark necklace, introduced in 1879, revolutionized jewelry with its clasp-free, asymmetrical style. Part of the Kering Group, Boucheron operates over 90 boutiques, blending avant-garde creativity with traditional craftsmanship for royalty and celebrities.
- Key Features:
- Pioneered the clasp-free Question Mark necklace.
- First jeweler to open on Place VendĂ´me in 1893.
- Operates over 90 boutiques worldwide.
- Part of the Kering Group.
- Collaborates with designers like Alexander McQueen for unique pieces.
- Known for nature-inspired high jewelry collections like Carte Blanche.
11. Messika
- Founders: Valérie Messika
- Founded Year: 2005
- Headquarters: Paris, France
- Product Categories: Diamond jewelry, high jewelry
- Description: Messika, founded by Valérie Messika in 2005, is a French luxury brand that redefines diamond jewelry with modern, youthful designs. The Move collection, featuring sliding diamonds, has become a global sensation. With a flagship store on the Champs-Élysées, Messika’s ethical sourcing and celebrity endorsements from Charlize Theron and Kendall Jenner elevate its status in fine jewelry.
- Key Features:
- Signature Move collection with sliding diamond designs.
- Uses ethically sourced diamonds and 18K gold.
- Operates boutiques in Paris, Dubai, and other luxury hubs.
- Popular among celebrities for red-carpet appearances.
- Committed to sustainability and innovative craftsmanship.
- Featured in Business of Fashion.
12. 886 by The Royal Mint
- Founders: The Royal Mint
- Founded Year: 2022 (jewelry brand; The Royal Mint founded circa 886 AD)
- Headquarters: Llantrisant, Wales, UK
- Product Categories: Luxury investment jewelry, homeware
- Description: Launched in 2022 by The Royal Mint, 886 by The Royal Mint transforms centuries of coin-making expertise into sustainable luxury jewelry. Using recycled gold and silver from electronic waste, the brand creates genderless, heirloom pieces. With a focus on eco-friendly production, 886 combines heritage craftsmanship with modern innovation, available through its Burlington Arcade store and online.
- Key Features:
- Uses 100% recycled gold and silver from e-waste.
- Jewelry is struck like coins for enhanced strength and luster.
- Offers a lifetime warranty on all pieces.
- Genderless designs inspired by nature and heritage.
- Available at 886 by The Royal Mint.
- First jewelry brand to source e-waste gold on-site.
13. Completedworks
- Founders: Anna Jewsbury
- Founded Year: 2009
- Headquarters: London, UK
- Product Categories: Sculptural jewelry, ceramics
- Description: Completedworks, founded by Anna Jewsbury in 2009, is a London-based brand known for its sculptural jewelry crafted from recycled silver and gold vermeil. Inspired by everyday life and nature, its fluid designs challenge conventional aesthetics. With a commitment to sustainability, Completedworks has gained traction among fashion-forward consumers and is available through retailers like Mohawk General Store.
- Key Features:
- Uses recycled silver and gold vermeil for sustainability.
- Sculptural designs inspired by nature and daily life.
- Available through select retailers and its own website.
- Featured in fashion publications for innovative aesthetics.
- Emphasizes ethical production and artistic expression.
14. Hermès
- Founders: Thierry Hermès
- Founded Year: 1837
- Headquarters: Paris, France
- Product Categories: Leather goods, silk goods, jewelry, watches, perfumery, home furnishings
- Description: Hermès, founded in 1837 by Thierry Hermès, is a French luxury house renowned for its equestrian-inspired leather goods and iconic Birkin and Kelly bags. Its jewelry and watch collections, crafted with meticulous attention to detail, reflect the brand’s commitment to quality and exclusivity. Operating over 300 boutiques worldwide, Hermès remains family-owned, blending tradition with modern luxury.
- Key Features:
- Iconic Birkin and Kelly bags symbolize luxury and exclusivity.
- Jewelry designs emphasize craftsmanship and timeless elegance.
- Operates over 300 boutiques globally, including in Paris and New York.
- Family-owned, with a focus on artisanal production.
- Supports cultural initiatives via the Hermès Foundation.
- Uses high-quality materials like 18K gold and silk.
15. Chanel
- Founders: Gabrielle “Coco” Chanel
- Founded Year: 1910
- Headquarters: Paris, France
- Product Categories: Haute couture, ready-to-wear, jewelry, watches, fragrances, accessories
- Description: Founded by Coco Chanel in 1910, Chanel is a French luxury brand synonymous with timeless elegance. Known for the little black dress and Chanel No. 5 perfume, its jewelry collections blend sophistication with modern chic. Privately owned by the Wertheimer family, Chanel operates over 310 boutiques worldwide, maintaining its legacy of innovation and craftsmanship.
- Key Features:
- Iconic Chanel No. 5 perfume and little black dress.
- Jewelry designs feature the interlocked-CC monogram.
- Operates over 310 boutiques globally, including in China and the US.
- Privately owned by the Wertheimer family.
- Promotes art and culture through the Chanel Foundation.
- Uses high-quality materials like tweed and 18K gold.
16. Alex Monroe
- Founders: Alex Monroe
- Founded Year: 2006
- Headquarters: London, UK
- Product Categories: Fine jewelry
- Description: Alex Monroe, founded in 2006, is a British jewelry brand celebrated for its nature-inspired, handcrafted designs. Using recycled gold and silver, the brand creates delicate pieces like its iconic bee pendant, blending whimsy with sustainability. Available through retailers like Alex Monroe, the brand appeals to those seeking ethical, artisanal jewelry with a global customer base.
- Key Features:
- Nature-inspired designs, including the iconic bee pendant.
- Uses recycled gold and silver for sustainability.
- Handcrafted in London with a focus on ethical production.
- Available through select retailers and its own website.
- Known for delicate, sculptural aesthetics.
17. Annoushka
- Founders: Annoushka Ducas
- Founded Year: 2009
- Headquarters: London, UK
- Product Categories: Fine jewelry
- Description: Annoushka, founded by Annoushka Ducas in 2009, is a British luxury brand known for its playful yet sophisticated jewelry. Crafted from 18K recycled gold and precious gemstones, its designs tell stories through intricate craftsmanship. With a focus on sustainability, Annoushka’s pieces are available through Annoushka and select retailers, appealing to those seeking timeless, ethical luxury.
- Key Features:
- Uses 18K recycled gold and ethically sourced gemstones.
- Designs blend playfulness with sophisticated craftsmanship.
- Committed to sustainability, certified by Positive Luxury.
- Available through its website and select retailers like Harvey Nichols.
- Known for storytelling through jewelry designs.
18. Suzanne Kalan
- Founders: Suzanne Kalan
- Founded Year: 1988
- Headquarters: Los Angeles, CA, USA
- Product Categories: Fine jewelry
- Description: Founded in 1988 by Suzanne Kalan, this Los Angeles-based brand is renowned for its innovative Fireworks Collection, featuring custom-cut gemstones and 18K gold. Collaborating with her daughter Patile, Suzanne creates heirloom pieces that blend modern and classic aesthetics. Available through retailers like Suzanne Kalan, the brand is a favorite among celebrities for its bold, timeless designs.
- Key Features:
- Signature Fireworks Collection with custom-cut gemstones.
- Uses 18K gold and high-quality diamonds.
- Family-owned, with designs by Suzanne and Patile Kalan.
- Available through select retailers like Harrods and Selfridges.
- Known for creating heirloom pieces with personal stories.
19. By Pariah
- Founders: Sophie Howard
- Founded Year: 2016
- Headquarters: London, UK
- Product Categories: Fine jewelry
- Description: By Pariah, founded by Sophie Howard in 2016, is a British brand inspired by the raw beauty of nature. Using 100% recycled metals and untreated gemstones, its seasonless designs, like the Gold Linings stacking rings, emphasize sustainability and elegance. Available through retailers like Liberty, By Pariah appeals to eco-conscious consumers seeking timeless luxury.
- Key Features:
- Uses 100% recycled metals and natural gemstones.
- Seasonless designs inspired by nature’s raw beauty.
- Available through retailers like Liberty and Harvey Nichols.
- Emphasizes ethical production and sustainability.
- Known for affordable luxury under $500.
20. Mejuri
- Founders: Noura Sakkijha and Majed Masad
- Founded Year: 2013
- Headquarters: Toronto, Canada
- Product Categories: Fine jewelry
- Description: Mejuri, founded in 2013 by Noura Sakkijha and Majed Masad, is a Canadian direct-to-consumer brand redefining fine jewelry for everyday wear. Using recycled gold and responsibly sourced gemstones, Mejuri offers affordable luxury through its online platform and 20+ stores. Popular among millennials, the brand’s commitment to sustainability and community engagement sets it apart in the luxury market.
- Key Features:
- Uses 100% recycled gold and responsibly sourced gemstones.
- Direct-to-consumer model for affordable luxury.
- Operates over 20 stores and a robust online platform.
- Popular among millennials and Gen Z for everyday wear.
- Engages in community initiatives via Mejuri.
Market Trends and Insights
The jewelry industry in 2025 is marked by a shift toward sustainability, with brands like 886 by The Royal Mint and By Pariah leading the charge in using recycled materials. Heritage brands like Tiffany & Co. and Cartier maintain dominance through iconic designs and global reach, while newer players like Messika and Mejuri appeal to younger audiences with accessible pricing and modern aesthetics. The focus on ethical sourcing, as seen in Chopard’s use of 100% ethical gold, reflects growing consumer demand for transparency. High jewelry remains a strong investment, with pieces from Graff and Harry Winston fetching millions at auctions.
Choosing the Right Designer
When selecting a jewelry designer, consider your style, budget, and values. For timeless elegance, opt for Cartier or Van Cleef & Arpels. For sustainable luxury, explore 886 by The Royal Mint or Mejuri. High-end collectors may gravitate toward Graff or Harry Winston for investment pieces. Visit brand websites or retailers like Selfridges to explore collections, and look for certifications like the Responsible Jewelry Council for ethical assurance.
Conclusion
This list of the top 20 jewelry designers for 2025 showcases the diversity and innovation within the luxury jewelry industry. From heritage brands with centuries of history to modern disruptors prioritizing sustainability, these designers offer something for every taste and occasion. Whether you’re seeking a statement piece, an everyday staple, or an heirloom to pass down, these brands deliver unparalleled craftsmanship and style.