TheCconnects: Can you tell our readers a little about your professional journey & how did you come to your current role/position?
Saurabh Meena: My name is Saurabh Meena, a highly accomplished sales and marketing professional with a rich background of 5 years of experience. Published author of three books, showcasing his diversity and creativity in writing. The fiction novel and two educational books are a testament to my passion for writing and educational pursuits. I have a bachelor’s degree in civil engineering from Poornima Group of Colleges, Jaipur.
My entrepreneurial journey began with a strong passion for sales and marketing. With 5 years of experience in these fields, I was eager to leverage my skills to start my own business. I was inspired by his love for writing and decided to put my creative talents to the test by publishing my first book. The publication of my fiction novel was a turning point in my career, and it paved the way for me to write two educational books. These books received positive reviews and helped me establish myself as a successful author and entrepreneur.
With my newfound success, I continued to expand my business venture. I sought out new opportunities in the sales and marketing fields and leveraged my expertise to help other entrepreneurs achieve their goals. My dedication and hard work paid off, as I soon became known for my innovative and effective marketing strategies. I also made it a point to stay up-to-date with the latest trends and technologies, allowing me to stay ahead of the curve in my industry.
Despite the challenges and obstacles I faced along the way, I never lost my drive or determination. I continued to strive for excellence in all of my ventures, and my unwavering commitment to my goals is a testament to my entrepreneurial spirit. Today, I am a respected and successful entrepreneur, known for my innovative ideas, exceptional business skills, and inspiring journey.
Within the field, we are expanding in India, the esports industry is predicted to grow significantly in the coming years, providing opportunities for players, trainers, coaches, and industry professionals.
Here are a few opportunities within the field of esports learning in India:
Player development: As the industry grows, there will be an increasing demand for skilled players. Training programs like “WeAreOne Learning” can help players improve their skills and increase their chances of success in the competitive world of esports.
Coach and Trainer positions: With the growth of esports, there will be a growing demand for experienced trainers and coaches to help players improve their skills and reach their full potential.
Industry roles: There is a wide range of roles within the esports industry, including marketing, event management, production, and more. These positions offer opportunities for individuals with a variety of skills and interests.
Entrepreneurship: As the industry continues to grow, there will be opportunities for individuals to start their own businesses within the esports industry, such as gaming cafes, event management companies, and more.
TheCconnects: Who has influenced you the most in life and why?
Saurabh Meena: My inspiration in life is a combination of three individuals who have left a profound impact on me. Firstly, Mr. Aman Sanjay, who was my sales manager when I worked for ImaginXP, taught me the intricacies of sales and how to effectively communicate and close deals. He was a great mentor who showed me the importance of hard work, persistence and attention to detail in the sales process.
Secondly, Abhishek Sihag, who was the GMO at M Square, taught me the significance of leadership and how to lead a team effectively. He was an excellent communicator and a visionary leader, who inspired me to become a better leader and to always strive for excellence.
Finally, Mr. Aakash Taneja, the CEO of GMNG Skill Games, taught me about marketing and how to effectively reach and engage with the target audience. He was a marketing genius and had a unique perspective on how to position a brand and create a lasting impression.
These three individuals have been my biggest influences in life and have taught me invaluable lessons that I carry with me every day. I am grateful for their guidance and for the impact they have had on my life and career.
TheCconnects: What are the biggest challenges you have faced in your life & how did you overcome them?
Saurabh Meena: Trust issues, since we live in India & nobody trusts new people, but we did it with our potential team & a few esports players.
TheCconnects: What lessons you have learned from your professional career?
Saurabh Meena: I learn various things from my professional career for example. Never give up, every day you need energy like on day one, and every day you need to upgrade yourself and learn how you can improve your work.
TheCconnects: What do you see as the biggest challenge for brands in the digital space?
Saurabh Meena: One of the biggest challenges for brands in the digital space is the need to develop correct marketing strategies and target their audiences effectively. In the digital age, there is an abundance of information and content available, making it difficult for brands to cut through the noise and reach their target audience. Brands need to understand the behavior and preferences of their target audience, and develop marketing strategies that resonate with them.
Furthermore, digital channels are constantly evolving and brands need to stay up-to-date with the latest trends and technologies to remain relevant. This requires a well-planned and strategic approach to digital marketing, as well as an understanding of the different digital channels and how they can be leveraged to reach the target audience.
In summary, the biggest challenge for brands in the digital space is to develop marketing strategies that effectively target their audience, and to stay ahead of the curve by continuously adapting to the ever-changing digital landscape.
TheCconnects: How your product/solution can help to resolve the pain points of your customers?
Saurabh Meena: We launched esports learning in India before anyone, Now there are 10 million + active esports gamers but due to family issues and unawareness about esports they are not able to make their career but we will help them to get this goal accomplished.
TheCconnects: What do you do in your free time?
Saurabh Meena: Most of my free time spend reading blogs and watching interviews, searching about trending technologies, and lastly thing what we can do for our community.
TheCconnects: Do you have any advice for those who want to become a chief executive officer?
Saurabh Meena: Yes, dear readers, a chief executive officer is not a job that comes with many opportunities and challenges, if you want to become a Chief executive officer then you need to prepare yourself as per the roles and responsibilities.
Connect with Saurabh Meena on LinkedIn here