TheCconnects: Good afternoon, Vikram. It’s a pleasure to have you with us today. To kick things off, could you share a bit about your professional journey and how you eventually landed in your current role as the co-founder of Sushain?
Vikram Singh Parmar: Absolutely, and thank you for having me. My professional journey spans over two decades across various industries and geographies. I started my career with a strong focus on business planning and operational excellence, which led me to leadership roles at organizations like GE Healthcare, Landmark Group, LAVA International, Idea, and Airtel. In each of these roles, I honed my skills in change management and strategic execution. Yet, amidst all these experiences, my passion for holistic wellness and the profound wisdom of traditional healing systems—especially Ayurveda—always lingered in the background. It was this deep-rooted belief that eventually propelled me to co-found Sushain, a HealthTech platform where we merge ancient healing practices with modern technology to make holistic healthcare accessible to everyone.
TheCconnects: That’s a fascinating evolution—from corporate giants to pioneering a digital health revolution. Could you dive a bit deeper into what specifically inspired you to start Sushain, especially in the context of today’s global healthcare challenges?
Vikram Singh Parmar: Certainly. The COVID-19 pandemic was a wake-up call for many of us. It exposed vulnerabilities in our conventional healthcare systems and reminded the world of the value embedded in traditional medicinal practices. Countries like China, India, Greece, and even Germany turned to their age-old healing methods to complement modern treatments during the crisis. However, I noticed significant gaps—there was a lack of structured information, challenges in establishing trust, and a notable absence of technological integration in these traditional systems. I saw an opportunity to bridge this gap by creating a platform that validates and structures the wisdom of Ayurveda, Homeopathy, and Unani. Sushain is our answer to that challenge—combining modern digital tools with time-tested healing methods to create a more accessible and reliable healthcare ecosystem.
TheCconnects: Integrating ancient wisdom with digital innovation is indeed a novel approach. How exactly does Sushain set itself apart from other healthtech companies that are predominantly focused on conventional medicine?
Vikram Singh Parmar: That’s a great question. Most healthtech platforms concentrate on conventional medical practices, often overlooking the immense potential of holistic healthcare. At Sushain, we consciously position ourselves at the intersection of tradition and technology. We provide personalized health recommendations based on Ayurvedic principles, offer virtual consultations with certified holistic practitioners, and even ensure the delivery of verified Ayurvedic formulations right to your doorstep. Our platform is built on the pillars of evidence-based practices and patient education, so our users are empowered with the knowledge to make informed health decisions. By doing this, we are not just digitizing traditional medicine; we’re transforming how people perceive and access holistic healthcare.
TheCconnects: Your approach is both refreshing and timely. Transitioning from a corporate setup to building a startup from scratch must have been challenging. What were some of the hurdles you encountered, and how did you overcome them?
Vikram Singh Parmar: Transitioning from well-established corporate environments to the dynamic and often unpredictable world of startups was indeed a significant shift. One of the toughest challenges was building credibility in a space where trust is paramount—especially when it comes to healthcare. We had to ensure rigorous regulatory compliance and integrate modern technology with age-old practices, a balance that required patience, adaptability, and relentless innovation. I surrounded myself with a team of dedicated professionals who shared my vision and were unafraid to experiment and learn from failures. Every setback was a lesson, reinforcing the importance of resilience and strategic planning. Ultimately, our commitment to authenticity and excellence allowed us to turn these challenges into stepping stones for success.
TheCconnects: Speaking of lessons learned, what would you say are the key takeaways from your extensive career that you still hold dear today?
Vikram Singh Parmar:
There are several lessons that have profoundly shaped my journey:
- Adaptability is Crucial: The business landscape is constantly evolving, and flexibility is essential to stay ahead.
- Trust is the Cornerstone: Whether in telecom, retail, or healthcare, building and maintaining trust is non-negotiable.
- Execution Matters as Much as Vision: A brilliant idea is only as good as its execution.
- Invest in People: A strong, motivated team can overcome any challenge.
- Purpose Over Profit: At the end of the day, meaningful impact should be our ultimate goal, not just financial gains.
These principles guide our work at Sushain and continue to influence my decision-making process.
TheCconnects: In the digital age, brands face an entirely new set of challenges, particularly when it comes to authenticity and trust. What do you see as the biggest hurdle for brands today, especially in the healthtech sector?
Vikram Singh Parmar: In today’s digital ecosystem, the sheer volume of information available can be both a boon and a bane. Consumers are inundated with options, making it increasingly difficult for brands to stand out. For healthtech, the stakes are even higher. People are naturally skeptical about online healthcare solutions, particularly when it involves traditional practices that some may perceive as archaic. The biggest challenge is building genuine trust and demonstrating authenticity. At Sushain, we tackle this by partnering exclusively with licensed practitioners, rigorously verifying our Ayurvedic formulations, and maintaining robust patient support systems. By doing so, we ensure that our users feel secure and informed, which in turn fosters a long-lasting relationship based on trust.
TheCconnects: Technology is rapidly reshaping every industry. How is Sushain embracing emerging technologies like Artificial Intelligence (AI) and Virtual Reality (VR) to enhance its offerings?
Vikram Singh Parmar: At Sushain, innovation is at the heart of what we do. We’re leveraging AI to analyze user data and provide personalized health insights. This means our recommendations are not only rooted in ancient wisdom but also tailored to the specific needs of our users. Additionally, we’re exploring VR as a tool for immersive health education—imagine experiencing guided meditations, virtual wellness retreats, or interactive modules on Ayurvedic practices from the comfort of your home. These technologies help us create a more engaging and effective platform, ultimately enhancing the user experience and broadening the reach of holistic healthcare.
TheCconnects: It sounds like Sushain is addressing key pain points in modern healthcare. Could you elaborate on how your services specifically meet the needs of your customers?
Vikram Singh Parmar: Certainly. At its core, healthcare should be accessible, trustworthy, and holistic. For our users, Sushain offers:
- Personalized Consultations: Through video consultations, patients can connect with experienced Ayurvedic practitioners who understand their unique health profiles.
- Verified Ayurvedic Products: We ensure that all the formulations available on our platform are authentic and undergo rigorous quality checks.
- Panchkarma Therapy Access: Recognizing the importance of detoxification and rejuvenation, we facilitate access to trusted centers offering Panchkarma therapies.
- Comprehensive Health Education: Our platform also serves as an educational resource, empowering users with knowledge about Ayurveda and other holistic practices.
By addressing these pain points, we bridge the gap between traditional healing and modern healthcare needs.
TheCconnects: Beyond your professional endeavors, what do you enjoy doing in your free time? How do you recharge and find inspiration?
Vikram Singh Parmar: I believe that a well-balanced life is key to sustained creativity and success. In my free time, I love to travel and seek out new adventures. Whether it’s scuba diving in clear blue waters or taking a serene hot air balloon ride, I relish experiences that push my boundaries and broaden my perspective. I’m also an avid reader, with a keen interest in spirituality, innovation, and business strategy. These pursuits not only recharge my batteries but also spark fresh ideas that I can bring back to my work at Sushain.
TheCconnects: Your journey is truly inspiring, Vikram. As we wrap up, could you share some advice for aspiring entrepreneurs, particularly those interested in the intersection of technology and healthcare?
Vikram Singh Parmar:
Of course. To anyone looking to carve out a niche in this dynamic field, here’s what I’d say:
- Focus on Real Problems: Identify genuine pain points and build solutions that offer tangible value.
- Embrace Resilience: The path of entrepreneurship is fraught with challenges. Persistence and a willingness to learn from setbacks are your greatest assets.
- Cultivate Continuous Learning: Stay curious and keep updating your skill set. The landscape is always evolving, and so should you.
- Build a Cohesive Team: Surround yourself with individuals who share your vision and complement your strengths.
- Stay Grounded: Let your passion for making a positive impact drive you, rather than the allure of quick profits.
Ultimately, entrepreneurship is about creating meaningful change. If you remain true to your purpose and consistently strive to innovate, success will follow.
TheCconnects: Thank you, Vikram, for sharing such valuable insights and experiences with us today. Your journey—from the corporate world to redefining holistic healthcare with Sushain—is not only inspiring but also a testament to the power of blending tradition with technology. We wish you continued success and look forward to seeing how Sushain transforms the landscape of digital healthcare.
Vikram Singh Parmar:
Thank you for the kind words and for providing a platform to share our story. I hope our conversation inspires others to pursue their passions and to think creatively about how ancient wisdom can meet modern challenges. The future of healthcare is bright, and I’m excited to be a part of this transformative journey.
TheCconnects: That was a truly enlightening conversation, Vikram. For our readers, if you’re interested in exploring how traditional healthcare can seamlessly integrate with modern technology, keep an eye on Sushain’s journey. Until next time, stay curious and stay healthy!
You can connect with Vikram Singh Parmar on LinkedIn here
